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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.

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How to Sell on Instagram: A Complete Guide for Creators and Businesses

Buffer Marketing

” Then, follow up on each comment to arrange payment and shipping, and to answer any questions.  Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Partner with influencers Gen Z is changing how people discover new brands and products.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Use OwlyWriter to: Instantly generate new social media postsand ads!

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

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How to Get More Followers on TikTok in 2025

Buffer Marketing

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. From Gen Z to Baby Boomers, the platform has something for everyone. ✨ We are makers. We are artists.

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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

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