Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% are Gen X (aged 45 to 60), and 9.2%

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). Creating content that reflects your brands values (e.g.,

Transform

SocialPilot

JUNE 19, 2025

Unlike short-form content, long videos build authority and deepen connection, great for thought leadership, product education, or storytelling. Audio and video podcasts are ideal for thought leadership and storytelling, while webinars are more interactive and great for education, product demos, or Q&A sessions.

Thought Leadership

Sprout Social

JANUARY 30, 2025

Stay connected with Berland by following her on the platform and reading her thought leadership features. Follow Montgomery for the latest and greatest from Taco Bells marketing efforts and overviews of his thought leadership interviews. In fact, one of their most popular serums is sold every 30 seconds.

CMO

SocialPilot

JUNE 26, 2025

Build Trust with Thought Leadership: People trust people more than brands. It’s ideal for sharing thought leadership, engaging with decision-makers, and generating high-quality leads in a business-first environment. It has a dominant hold on Gen Z and millennial audiences globally.

Gen Z

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. It’s your storefront, sales rep, and customer service desk—all rolled into one. And with over 5.24 billion social media users , your next customer is definitely scrolling.

B2C

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. It’s your storefront, sales rep, and customer service desk—all rolled into one. And with over 5.24 billion social media users , your next customer is definitely scrolling.

B2C

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.

PR

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z

SocialPilot

JULY 4, 2025

Thought Leadership & Expert Takes Thought leadership posts position your brand or founder as a strategic, future-focused, and leading voice in your industry. Great thought leadership feels insightful, disruptive, or personal, not safe or self-promotional. The best ideas win here, not the loudest voice.

Thought Leadership

Martech

JULY 18, 2025

And while “thought leadership” gets thrown around a lot, X is a place where it can mean something — if you’re adding value and joining relevant conversations. The target demographic is often identified as Gen Z/Millennial men. If you’re listening closely, it can be a helpful window into what people think.

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z

Sprout Social

JUNE 3, 2025

Theyve featured videos of moms at a rage room for Mothers Day, memes for Gen Z employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. The company connects with various niche groups, acknowledging the parts of their lives that are decidedly not calm.

Gen Z

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

Gen Z

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. Gen Z, bigger than Generation X, has an estimated population of more than 60 million, according to consulting firm BridgeWorks. Equality . Hunger and Homelessness.

Gen Z

Adobe Experience Cloud Blog

AUGUST 11, 2014

.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, at least), but they’re rapidly coming into their own — in terms of influence, consumption, and spending power. View the infographic in a new window here.

Gen Z

Marketing Insider Group

FEBRUARY 4, 2020

The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. We couldn’t agree more.

Gen Z

Sprout Social

FEBRUARY 28, 2023

Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old.

Gen Z

Marketing Insider Group

AUGUST 31, 2020

They aren’t playing the same game as their Gen Z or boomer counterparts. Revamp Your Thought Leadership Content. Most marketers take the wrong approach to thought leadership – and the results aren’t great. Thought leadership is: Authoritative. Thought leadership is not : Pedigree.

Thought Leadership

Hubspot Marketing

FEBRUARY 17, 2023

Audio chat rooms are trendy among Gen Z. A Spotify study found that 80% of Gen Z enjoy audio content because it allows them to express their individuality and explore different sides of their personalities. Content that represents brand values.

Gen Z

Adobe Experience Cloud Blog

JANUARY 26, 2016

The insights into the differences between Baby Boomers, Generation X, Generation Y (i.e. millennials), and—scariest of all—Generation Z were eye-opening. Perhaps the best way to illustrate what sets us apart is to delve a little deeper into our Gen Z successors. I like to refer to this time as B.E.–Before

Millennials

Adobe Experience Cloud Blog

DECEMBER 18, 2014

<a href="[link] alt="Generation Z Marketings Next Big Audience" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> The Holidays Are Here! . <a View the infographic in a new window here.

Gen Z

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

Advertising

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

Advertising

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos. Create thought leadership content. Share data points.

Thought Leadership

Marketing Insider Group

MARCH 8, 2021

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Guest Post Thought Leadership Content in the Right Places for Growth. Stick with authoritative thought leadership. Social Insider. Treat your guest blogs with the utmost integrity.

Gen Z

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. million new users join the platform daily and that Gen Z is its largest and fastest-growing segment. Suppose you want to invest in thought leadership and intelligent user dialogue.

Gen Z

Adobe Experience Cloud Blog

SEPTEMBER 24, 2013

What’s an example of a Generation Y ad campaign that you think is successful? What’s the best piece of marketing that you have for my generation? If you are a member of Generation Y (aka “the best generation”) or Generation Z (do you even read things this long?), Modern B2B Marketing'

Gen Z

Hubspot Marketing

AUGUST 7, 2023

Thukral advises, "The best way to think of the content and tone of voice for Threads is by thinking of it as Twitter's Gen-Z cousin. The audience is loving not being saturated with ads or thought leadership content, so this is the chance to fully unleash your brand persona while the organic reach and algorithm is still untouched.

Gen Z

Adobe Experience Cloud Blog

MAY 11, 2016

Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation). And by 2020, they’ll make up 40% of the global population.

Gen Z

Buffer Marketing

JULY 28, 2024

When hunting for what kinds of posts you should write on LinkedIn, thought leadership content is your best bet. ” Ryan Prior is an excellent example of posting thought leadership content on LinkedIn. LinkedIn agrees : “ LinkedIn isn’t like other social networks.

Gen Z

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. 58% of Gen Z think the more absurd, the cooler it is. I’ve been attending SXSW since 2010. I really think we are moving into a new era of brand marketing!

Gen Z

Sprout Social

JULY 8, 2021

Think about who you want to target and the platforms they favour: Gen Z: These digital natives are most likely to be on Instagram (93%), YouTube (90%) and Snapchat (88%). LinkedIn, Facebook and Twitter are great for sharing thought leadership pieces, while Instagram Stories can tease out product launches.

Gen Z

Sprout Social

AUGUST 25, 2022

The world’s largest professional networking platform is a powerful place for your employer branding strategy and to share thought leadership. Good news—Gen Z has discovered Pinterest, and this demographic is on the rise on the platform 40% year over year. Industry average: No more than one update a day.

Gen Z

Neil Patel

JANUARY 20, 2021

While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more. Since then, the app has been downloaded over 2.6 billion times and has over 800 million active users , making it the ninth-largest social media site in the world.

Gen Z

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Stick with authoritative thought leadership. Social Insider 5.

Content Marketing

Marketing Insider Group

JUNE 14, 2021

Share thought leadership. Gen Z spends a lot of time on this platform daily – over 45 minutes (21.5 Teach your audience how to solve a common problem. Share videos of events or conferences you attend. Share company or industry news, or weigh in on a recent announcement. hours per month in 2020).

Content Marketing