Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 124

Analytics Marketing Marketers Transform 124

Hubspot Marketing

JUNE 3, 2024

How AI Can Level Up Your Marketing There are so many different ways that AI can improve your marketing, and the list could probably include more than 100 ways, but I’ll show you the 12 greatest. Speeding Up Content Writing 79% of marketers believe that AI improves the quality of the content they create. And I totally agree.

User-Generated 110

User-Generated Customer Journey Marketing Marketers 110

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Pam Didner

JUNE 20, 2022

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. What’s the big deal about balancing global and local marketing efforts?

Transform 96

Transform Marketing Marketers New Technology 96

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. ” Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S.

COS 97

COS Retail Advertising Advertisers 97

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 128

Marketing Strategy Content Marketing Marketing Marketers 128

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. Conduct comprehensive research Effective SEO localization requires in-depth market research. Most of all, they can become ambassadors of your brand in their market to help you infiltrate naturally and organically.

SEO 126

SEO User-Generated Law Global Marketing 126

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 96

Gen Z Millennials Transform User-Generated 96

Sprout Social

JUNE 15, 2021

To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives. It also revealed that marketers are putting themselves under way too much pressure to make these connections.

Gen Z 104

Gen Z Global Marketing Market Research Communications 104

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. You'll build cross-functional alignment.

Analytics 120

Analytics Copywriting Communications Market Research 120

Hootsuite

OCTOBER 25, 2021

Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Why/why not?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Pam Didner

OCTOBER 22, 2022

To get started, identify whom you will market to. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation. I’ve discovered that a persona is also essential for content planning, especially global content planning. The answer is NO.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. The key to success on the Internet is the use of qualified content marketing , which helps to attract and nurture the client, serving as a great ally to the sales team. It is no use, however, to focus only on one type of content.

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Sprout Social

NOVEMBER 30, 2020

Interested in entering a foreign market? Heck, the global ecommerce space is projected to grow to a staggering $4.5 However, tapping into a foreign market isn’t as easy as flipping a switch. However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push.

Shipping 93

Shipping Marketing Marketers Transform 93

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

Analytics 99

Analytics Influencer Marketing Health CRM 99

Welcome Software

MARCH 15, 2022

Bringing informative and relevant content to audiences is a top priority for marketers. Yet, lifecycles for go-to-market assets tend to lag behind the demands of consumers. In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year.

Transform 52

Transform Marketing Marketers CMO 52

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. How To Get Started with Website Localization?

Logistics 78

Logistics Global Marketing SEO Brand Management 78

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Then you need to learn more about global branding! This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the advantages of global branding?

Brand Management 78

Brand Management Branding Management Logistics 78

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Worldwide gaming market to be valued at more than $314 billion by 2027. Video games & gaming behaviour.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. This is followed by marketing talent, while demand for web developers ranked third and senior strategic expertise fourth. Ecommerce penetration.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98