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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. IAB SmartBrief For digital marketers, advertisers and media professionals.

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An outcome-driven framework for core martech selection

Martech

Dig deeper: How to choose the right marketing AI tools for real business impact 2. Marketing operations: Agility, personalization, autonomy Business impact answers why your team needs new technology. Does it provide translation workflows, content reuse mechanisms and market-specific customization capabilities?

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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

Ron Howard was a featured speaker on Monday, and while his session barely touched on adtech, he did talk extensively about the collaborative process in content creation and keeping up with new technology formats that can present new storytelling opportunities.

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9 Major Insights From The 2023 Global Marketing Playbook

Rock Content

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Will they support your global strategy?

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This week’s roundup of AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

What does it take to be a fearless marketer? The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Edwards University.

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Marketers and Budget – Do you know the 3 V’s?

Adobe Experience Cloud Blog

If you have never had these things happen you are lucky and have been blessed by the Marketing Gods of Budgets and All Things Numbers and do not have to read further. As marketers, we are rapidly evolving and taking advantage of new technology and ideas for social media, analytics, and email.