Martech

JANUARY 25, 2022

Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of interest, based on the user’s recent browsing browsing history, with participating sites without involving external servers.

Advertising 82

Advertising Advertisers Place Product 82

Search Engine Land

NOVEMBER 1, 2022

RSA recommendations through the API. You can now upload RSA recommendations to your accounts using the bulk API. PrestaShop is a freemium, open-source e-commerce platform that’s an alternative to Shopify. While Google is doing away with Similar Audiences segments , Microsoft is embracing them.

Product 91

Product Price Advertising Advertisers 91

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. In September, the search engine was taken to court by the U.S.

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

Search Marketers 126

Search Marketers SEO Marketing Marketers 126

Martech

FEBRUARY 9, 2022

At one session, specifically focused on alternative identity solutions, most of the audience were adtech professionals. First-party data, alternative identifiers, clean rooms, privacy-enhancing technologies (PETs) — some combination of those can surely be made to work by adtech, or the agencies, or the publishers.

Law 92

Law Health Marketing Marketers 92

Backlinko

FEBRUARY 20, 2024

Best Web Tools & WordPress Sitemap Generators XML-Sitemaps.com Yoast SEO Rank Math XML Sitemap Generator for Google Best Visual Sitemap Generators (that can also export to XML) Slickplan.com Octopus.do If you’re on a free plan, you’ll need to manually update your sitemap every time you add a new page to your website.

User-Generated 80

User-Generated Price SEO Management 80

Lynton Web

MAY 29, 2022

Google Algorithm Changes. Another day, another Google algorithm update. Google plans to adopt privacy changes on Android, similar to Apple’s iOS15 changes. Rather than using the Federated Learning of Cohorts (FLoC), Google will replace it with a new interest-based targeting proposal called Topics.

Marketing 64

Marketing Marketers Email Marketing Advertising 64

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. on SEO by the Sea. And here’s the patent.

Search Marketers 116

Search Marketers PR Non-Profit SEO 116

Buffer Marketing

OCTOBER 23, 2023

Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. AI Chatbot Moderation Meta is striving to curb inappropriate responses from its new AI chatbots to ensure a safer user experience.

Gen Z 80

Gen Z Affiliate Marketing User-Generated Law 80

Search Engine Land

NOVEMBER 14, 2022

With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative. Although you can use Mastodon as an alternative to Twitter, there is no such requirement. Alternatively, you can join an existing server. google and #search).

SEO 96

SEO Digital Marketing Management Promotion 96

Neil Patel

APRIL 16, 2021

Access to Amazon Attribution is available through either the platform’s self-service console or through tools that already integrate with the Amazon Advertising API. Amazon Attribution is currently available for free, which is great news for e-commerce owners. It’s a bit like a combination of Facebook’s Pixel and Google Analytics.

Non-Profit 118

Non-Profit Transform User-Generated Advertising 118

Exposure Ninja

AUGUST 2, 2022

A new files API. The update includes a new reference theme called “Dawn” that is 35% faster than the previous default theme, Debut. has an updated theme editor, which is good news for two reasons: It’s easier for non-developers to customise all pages. Add assets to your theme app extensions.

eCommerce 59

eCommerce eBook User-Generated Shipping 59

Moz

MAY 10, 2020

Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). A few months ago, I tackled the topic of first versus third party APIs. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.

SEO 70

SEO CRM PR Analytics 70

Moz

APRIL 29, 2019

We’ll explain why you should give these features a test drive and how you can get your hands on all their Google-vetted queries for the ultimate, competition-crushing keyword list. Google-approved search terms. After we ran the report for our Nikon queries, we found ourselves looking at 2,838 potential new keywords.

User-Generated 61

User-Generated SEO Branding 61

Search Engine Land

APRIL 7, 2023

I’ve been excited about ChatGPT , its API , and its SEO applications – everything from local SEO to title tags and content editing. You may be looking for a ChatGPT alternative for all of these reasons. This article looks at 21 alternatives to ChatGPT, describing each product, who may want to check it out and why.

SEO 115

SEO Product Search Marketers Marketing 115

Backlinko

MARCH 25, 2024

Semrush Alternative: Ahrefs Ahrefs is another excellent choice for an all-in-one SEO tool for your agency. Google Search Console Best for monitoring site performance in Google Search Price: Free Every agency should use Google Search Console (GSC), a free SEO software. What’s The Best SEO Software For Agencies?

SEO 94

SEO Price User-Generated Analytics 94

Search Engine Land

DECEMBER 28, 2022

Here’s our look back at the biggest SEO news of 2022 – from Google and other search engines, tool providers and the community. Google news. Google Search Essentials and more documentation changes. Google updated several Feature Guides help documents: Article (author markup best practices).

SEO 105

SEO User-Generated Food Analytics 105

Search Engine Land

AUGUST 29, 2023

For instance, let them know that Google’s replacing importance on FID with INP and Core Web Vitals. Once news hits, spread the word to developers, product managers, and relevant teams, and make sure they’re discussing it in their meetings. If you use internal trackers, ensure the updates are accessible.

SEO 127

SEO PR User-Generated Management 127

Hootsuite

APRIL 6, 2023

Ahead of its acquisition by Google in the fall of 2006, the site grew to 100 million videos watched by 20 million dedicated users. Foursquare’s geolocation API was used for geofilters and location tagging in apps like Snapchat, Twitter, and Instagram. Demand was so high that Google eventually had to suspend them.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Search Engine Land

APRIL 6, 2023

If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph. The quote is an attempt to convey that Google understands things and is no longer a simple keyword detection algorithm. Those two categories are very difficult for Google to scale on its own.

SEO 130

SEO User-Generated Fashion Place 130

Martech

JULY 13, 2021

FLoC is wrapping up its trial run through the Privacy Sandbox effort led by the Chromium team at Google. Chromium is the open-source code base for browsers maintained by Google and the basis for the Chrome browser which commands over 64% of the worldwide browser market. >> Why we need an alternative to 3rd party cookies.

User-Generated 102

User-Generated Advertising Advertisers Place 102

Moz

JULY 17, 2019

Posted by Suzzicks While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking. Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result.

SEO 50

SEO Food Place Communications 50

Neil Patel

SEPTEMBER 9, 2020

But the good news is… you can start on the limited free forever plan to try it out before making any investments. But if you already have a website and want to add an ecommerce store, Ecwid is a great alternative to WooCommerce and OpenCart. But if Wix is too customizable for you, Squarespace is a fantastic alternative.

eCommerce 143

eCommerce Shipping Price Management 143

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. This makes things rosy for content-led SEO, right? There are lots, of course!

SEO 54

SEO Price Digital Marketing Product 54

Moz

AUGUST 12, 2020

Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. Google's domination and need for additional growth has turned the search giant into a competitor for more and more publishers, and plateaued the longstanding trend of Google's growing referral traffic.

Shoppers 70

Shoppers SEO PR Analytics 70

Moz

FEBRUARY 8, 2021

Popular JavaScript frameworks that you might find include: Angular by Google React by Facebook Vue by Evan You. Let’s take a look at the default project template for Angular.js, a popular framework produced by Google. Google discovers new pages by crawling links it finds on pages. JavaScript SEO for core content.

SEO 61

SEO Product Management Digital Marketing 61

Hubspot Marketing

JANUARY 11, 2023

Mistake: You only cover trending news. For example, news about a petition to change the law surrounding sponsored content might become out of date when the law is struck down or goes into effect. If your post only covers the news, it will stop gaining traffic once the topic is no longer relevant. How can your blog stick out?

User-Generated 145

User-Generated Law SEO Promotion 145

Search Engine Land

FEBRUARY 21, 2023

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Read all about it in Google page experience update for desktop now rolling out. Not just for auto anymore: Google tests giant image search ads in new verticals.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

FEBRUARY 22, 2023

Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. Natural News, a “pro-Trump” news site, claimed it was banned for its political views.

Search Marketers 85

Search Marketers Marketing Marketers Price 85

Kevin Indig

JULY 24, 2023

in June 2023 (Android, US) When Musk introduced rate limits on July 1st, organic traffic briefly dipped by -21% since it blocked Google from displaying Tweets and Twitter carousels. Rate limits damaged Twitter's organic traffic The Google partnership seems critical for new user acquisition. DAU declined from 13.9M

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52