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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 107
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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

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The role of artificial intelligence in business in 2024

Sprout Social

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

Transform 116
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AI Applications Across 12 Different Industries

Hubspot Marketing

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

These may include tasks such as analyzing voice of customer (VoC) data to find targeted insights, filtering social listening data to reduce noise or automatic translations of product reviews that help you gain a better understanding of global audiences. Tags enable brands to manage tons of social posts and comments by filtering content.

Transform 106
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In This Dame and Age - Marketing Trends Event Recap 

Set Up

The data AI collects to help predict better and higher engagement on products or ads ensures a more targeted experience for the audience and more traffic for the company. Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI.

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1. Wave 1 Wave 2 Wave 3 Who?