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How Gen Z values are changing marketing

Martech

Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. Dig deeper: How to move beyond performative segmentation and embrace authenticity The Gen Z health-tech revolution The health and wellness technology sector provides a perfect case study of these principles in action. Animal welfare.

Gen Z 108
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The Ultimate Content Marketing Strategy Template

Marketing Insider Group

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

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Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Nutrition guides supporting overall wellness complement your physical activity offerings, creating a holistic approach to health that distinguishes your center.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 108
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How un-marketing builds trust in a world of invasive advertising

Martech

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. Un-marketing represents this shift prioritizing meaningful connections over short-term sales tactics.

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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

It Lowers Customer Acquisition Cost Whether your company relies on traditional marketing, paid channels, or outbound sales, average customer acquisition costs aren’t cheap. Relationship marketing efforts can help you keep those costs in check.