Martech

NOVEMBER 6, 2024

Optimize support with ticket splitting in help desk. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars. Step up live call productivity with AI-powered Copilot assistance.

CRM

Vertical Response

NOVEMBER 3, 2024

The new FCC regulations redefine consent, allowing only one identified seller to contact a consumer at a time for marketing purposes. This shift aims to close the ‘lead generation loophole’ and ensure that consumers are fully aware of who will be contacting them.

Telemarketing

Martech

JANUARY 13, 2025

They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. This helps align expectations and fosters a sense of belonging.

Customer loyalty

Lynton Web

JANUARY 2, 2025

Through this systematic approach, you create a framework that assigns point values to crucial pieces of criteria, properties, and behavioral actions that contacts take within your CRM. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms.

Transform

Sprout Social

NOVEMBER 19, 2024

This will help you partner on more targeted and effective campaigns. Paying attention to both of these qualitative metrics will help you find the right influencers for your brand’s niche. Audience demographics Audience demographics help you identify an influencer’s audience.

Gen Z

Marketing Insider Group

JANUARY 6, 2025

Attracting Organic Traffic Blogs optimized for search engines increase visibility, helping your website rank higher for targeted keywords. Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Writing that educates while showcasing expertise builds credibility.

Inbound Marketing

Hubspot Marketing

JANUARY 8, 2025

Help Your Landing Page Land with Your Customers Elements of a Great SaaS Landing Page Some key components make up an effective landing page, here's a few that your business should prioritize: A compelling headline: A strong, clear headline that immediately communicates the main benefit or purpose of the software, capturing the visitor's attention.

Price

Hubspot Marketing

JANUARY 23, 2025

If an interview was required, contact info was provided. If youre writing content briefs for freelancers, youll want to make sure they have access to any information they might need during the course of their assignment style or brand guidelines , Slack channels, who to contact with questions, and any context for the assignment.

Logistics

Martech

NOVEMBER 5, 2024

Digital channels offer convenience for consumers seeking help in making a purchase. Marketers might conclude they’d be better off contacting customers through other channels instead of calling them. But sometimes they just want to pick up a phone and talk to a human. But consumers also distrust incoming calls for good reason.

Customer

Marketing Insider Group

OCTOBER 7, 2024

Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business. On the flip side, data from paid campaigns can help refine your organic strategy.

Branding

Marketing Insider Group

SEPTEMBER 23, 2024

These areas are where marketing management software can help. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Marketing management software is a suite of digital tools that help businesses plan, execute, and measure their marketing efforts.

Management

Marketing Insider Group

AUGUST 12, 2024

These tools simplify the marketing process and deliver impressive results, helping you make the most of your WordPress site. It translates intricate metrics into clear and actionable insights, helping you identify what’s working and what needs improvement. Capturing leads is essential for growing your audience and driving sales.

User-Generated

Businesses Grow

JANUARY 6, 2025

I hope this helps you, too. I helped negotiate a $5 billion contract. AI could have helped with ideas, strategies, and contract language, but a deal that size could never close without trusting personal relationships. The scientists already known for making the best discoveries made even more with the help of AI.

Transform

Martech

SEPTEMBER 13, 2024

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. To help you keep track of A/B test results, add a dedicated tab to your calendar grouping them into sections.

Email Marketing

Hubspot Marketing

AUGUST 28, 2024

Further, 60% of marketers see AI tools as helpful assistants in their jobs. To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. If so, how?

SEO

SocialPilot

OCTOBER 14, 2024

Getting Your Google Business Profile Started Google My Business (now Google Business Profile) is a free-of-cost platform by Google where you can create your business listing, helping you to stand out in local searches. Plus, responding to reviews regularly helps your SEO.

Management

Hubspot Marketing

OCTOBER 18, 2024

Printed signage helps attendees navigate your event smoothly and can bring in more street traffic for unticketed events. Swag and giveaways help to drive excitement about your event and give attendees a reason to remember the event after the fact. Signage and Swag Don’t forget about the little things! Research and estimate costs.

Event Marketing

Martech

JANUARY 9, 2025

Better personalization from AI agents Advances in agents in 2025 will help brands create personalized AI agents for customers. For example, in the contact center, AI agents can connect with existing CRMs and analyze customer interactions in real-time, identify patterns, and proactively suggest solutions or personalized offers, Andrade said.

Customer loyalty

Customers.ai

DECEMBER 19, 2024

Thats why your outreach game needs an upgrade and contact enrichment is the cheat code. So, whats contact enrichment? In this post, were gonna break down how to use contact enrichment to craft hyper-personalized campaigns that actually convert. The thing is, when you have enriched contact data, everything gets better.

CRM

Marketing Insider Group

JULY 24, 2024

You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Measuring total visits, unique visitors, and page views helps gauge content performance.

Content Marketing

Martech

SEPTEMBER 20, 2024

To that end, be sure you have the contact information available at all times. They can guide you through the legal parts, and you can help them with the technical parts. Notify the correct government entities: Depending on your industry and location, you may need to contact law enforcement, regulators or the State Attorney General.

Law

Buffer Marketing

JULY 23, 2024

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. This took more legwork, but it helped maximize the traction of that release.

PR

The Marketing Operations Leader

JANUARY 2, 2025

I’m excited to help you take the lead…and to lead with confidence. When you share a restaurant with a friend, the app doesn’t create a duplicate of your contacts database; it accesses the data on-demand. It’s a career accelerator. Consider apps like Yelp or Google Places.

Non-Profit

Marketing Insider Group

NOVEMBER 18, 2024

Let’s break down how to build a content calendar from scratch, how to plan your posts, and what tools can help simplify the process. Planning a variety of content helps keep your calendar fresh and engaging. Using the right one will help you stay organized and efficient in managing posts across multiple platforms.

User-Generated

Martech

MAY 21, 2025

With this optional setting enabled, any email to or from a contact already in your CRM will be logged automatically, even if its sent from mobile or your regular inbox. How it helps you This is a huge step forward for teams running account-based marketing (ABM) or outbound prospecting.

CRM

Martech

OCTOBER 29, 2024

A CDP can help map out detailed customer journeys by tracking behavior across various channels and touchpoints, offering insights into how customers interact with a brand over time. The CDP can also help with cross-channel and multi-site orchestration. A closely related concept is customer journey mapping.

Customer

Martech

JANUARY 27, 2025

Once a lead converts to a contact, it cant go back This alone should tell you everything you need to know about why the Lead Object is unnecessary and absurd. Once a Lead becomes a Contact, thats it its a one-way trip. Every contact, every conversation and every touchpoint should map back to the broader organization.

CRM

Hubspot Marketing

JULY 12, 2024

He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. This makes sense to me because knowing your motivation helps you throughout every step of the process.

Management

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Instead of trying to appeal to everyone, targeting helps you tailor your messages to the people who matter most to your business.

Thought Leadership

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing

Martech

SEPTEMBER 12, 2024

Buy Profile Playbook / Contact Strategy provides a list of key buyers, contact information, personalized narratives and recommendations for how and when to engage. Key features include Content Creation: Generative solutions help customers create more videos quickly from existing content libraries.

Transform

Sprout Social

NOVEMBER 4, 2024

Using social effectively can help you maintain a prominent presence in customers’ minds by showing up in their discover pages, main feed and on the other side of their searches. Direct messages (DMs) are the most popular form of outreach, with the overwhelming majority of consumers (70%) planning to contact brands this way.

Gen Z