Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. In this guide, we’ll walk through some of the benefits of competitor mapping and how to create your map. Competitor mapping is the cornerstone of competitive analysis.

Price 104

Price Entertainment Social Media Marketing SEO 104

Search Engine Land

JANUARY 11, 2024

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding. You can also analyze unstructured text through syntax analysis.

Transform 133

Transform SEO User-Generated Whitepaper 133

Search Engine Land

APRIL 26, 2024

It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. This will give you a better view of how any changes are actually affecting your results.

SEO 123

SEO Communications Place Analytics 123

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. It’s all part of the technology lifecycle. Increased ROI.

Copywriting 125

Copywriting User-Generated CRM Marketing 125

Search Engine Land

APRIL 9, 2024

But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. How much are hot tubs?”

Marketing Strategy 111

Marketing Strategy Marketing Marketers Shipping 111

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Transform 105

Transform Analytics User-Generated Management 105

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. What digital tools do we need to execute the campaign?

Customer 85

Customer CMO User-Generated Advertising 85

Search Engine Land

MARCH 5, 2024

Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. What’s the difference between lab data and real user data? Lab data is collected in a controlled test environment. Lighthouse is an example of a synthetic testing tool.

User-Generated 113

User-Generated Analytics SEO 113

Search Engine Land

DECEMBER 21, 2023

Strengthening the technical foundation of your platform to improve discovery and experience is critical. SERP and visual optimization In Google SGE and the SERPs, rich results will continue to evolve. Visual optimization. Review content performance. topical and informational, localized, visual). Web stories.

Real Estate 128

Real Estate Transform User-Generated Customer Journey 128

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This tool saves time and also completes an often-overlooked step in report and workflow creation, summarizing and explaining the use of each tool.

User-Generated 110

User-Generated Thought Leadership Customer Journey Management 110

Search Engine Land

MARCH 26, 2024

Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. When do resources start loading, and how long does each request take? How does this correlate with what visitors can see as the website is loading?

User-Generated 104

User-Generated SEO 104

Search Engine Land

OCTOBER 2, 2023

Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user experience. Filter performance metrics by audience segment.

Analytics 114

Analytics Advertising Advertisers Search Marketers 114

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

Customer Journey 103

Customer Journey Customer Analytics Advertising 103

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. The Benefits of Email Marketing Audits The Anatomy of an Email Marketing Audit How to Conduct an Email Marketing Audit Tips for Conducting an Email Marketing Audit What is an email marketing audit?

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Email Marketing Health Marketing Marketers 123

Search Engine Land

FEBRUARY 19, 2024

The evolution of voice search When we think about how voice search will be used in the future, it’s not necessarily how I’m using it but looking at how the next generations are using it. And how do we tell if it’s working if we don’t really have access to any data? I think the data will come. billion units.

Transform 127

Transform User-Generated Entertainment SEO 127

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

SEO 131

SEO User-Generated Transform Market Trends 131

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Below are six practical ways AI can assist PPC managers when restructuring ad accounts. While necessary, this process can be time-consuming in large accounts.

User-Generated 118

User-Generated Advertising Advertisers Management 118

Sachs Marketing Group

JANUARY 10, 2024

In this article, we explore how often you should redesign your website. How Often Should You Redesign Your Website? Here’s how often you should redesign your website. Therefore, regularly assessing and updating your website is integral to maintaining its effectiveness as a critical business tool in the digital age.

Transform 98

Transform SEO Digital Marketing New Technology 98

Digital Marketer

SEPTEMBER 22, 2023

By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work. So, let’s dive into how AI is transforming the landscape of video marketing strategies and explore its exciting future.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. In today‘s post, you’ll learn how machine learning can supercharge your marketing team. In today‘s post, you’ll learn how machine learning can supercharge your marketing team. Here are the most common use cases: 1.

User-Generated 119

User-Generated Price Retail Marketing 119

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. The strategic use of GA4 is crucial in this process.

Transform 112

Transform Finance Marketing Marketers 112

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

SEPTEMBER 18, 2023

You're also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing.

User-Generated 104

User-Generated CRM Analytics Management 104

Hubspot Marketing

OCTOBER 18, 2023

SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report? An SEO report shows how well your content and your web pages are performing in search engines and how prospective customers might be engaging with your content. You can measure your performance.

SEO 104

SEO Advertising Advertisers User-Generated 104

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Tracking and measuring your influencer performance is also vital. But it can be tricky when you’re analyzing a third-party account. your influencer’s.

Influencer Marketing 100

Influencer Marketing Transform Marketing Marketers 100

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency. Why this surge? What is AI?

Transform 113

Transform User-Generated Analytics Market Trends 113

Buffer Marketing

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts.

Transform 125

Transform User-Generated Thought Leadership Copywriting 125

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Begin by clearly defining the goal or problem you need data to address.

Transform 87

Transform Key Performance Indicator Analytics User-Generated 87

Unbounce

JULY 5, 2023

Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences? Both Netflix and Google have collected boatloads of data from the millions of people using their products. Similarly, Google has watched how humans craft language—what you type and which words tend to go together.

Transform 126

Transform Analytics Marketing Marketers 126

Tiecas

MAY 17, 2024

A first impression can make or break a potential customer’s decision to engage with your brand. Is your website a static brochure or a dynamic tool that educates, engages, and drives action? By addressing these foundational questions, you can create a strategic framework that sets your website redesign up for success.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Hubspot Marketing

SEPTEMBER 29, 2022

If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business? How To Determine KPIs.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Price 87

Price Market Segmentation SEO Market Research 87

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. This article covers: How Gemini functions in Google Ads. How to make the most of these for your campaigns. Capabilities unique to Performance Max.

User-Generated 126

User-Generated Advertising Advertisers Logistics 126

Hootsuite

SEPTEMBER 25, 2023

Now you’re looking at your performance report, wondering what the numbers actually mean. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. And empower you to brag to your boss with data-informed confidence — you’re welcome.) Clear data. Not sure how?

Real Estate 127

Real Estate Food Analytics Entertainment 127

Search Engine Land

JANUARY 8, 2024

Embracing semantic search Incorporating semantic search requires a mix of data analytics and empathetic writing. This essentially means AI doesn’t just improve search – it anticipates our needs, often before we articulate them. These tools provide insights into strategy performance, like click-through rates and page engagement.

Transform 129

Transform User-Generated SEO Analytics 129

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. EKOM AI ’s EKOM 3.0 In your inbox.

User-Generated 104

User-Generated Analytics Advertising Advertisers 104