Search Engine Land

FEBRUARY 21, 2024

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. They just can’t understand why it isn’t ranking. Just because you think it’s high-quality content doesn’t mean that people – or Google – will. Then Google.

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Search Engine Land

MAY 3, 2024

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. Here are a few things I wanted to share based on data Semrush shared with me, scouring through hundreds of SERPs and looking at the ranking patterns along with the sites themselves.

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Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Google Search Console can tell you fairly quickly. Google Search Console can tell you fairly quickly. Where do you even start? Is this a brand problem?

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Search Engine Land

SEPTEMBER 28, 2023

Most SEOs know the difference between short-tail and long-tail searches. In local SEO , we take it further by giving these search term types another name: implicit and explicit searches. Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort.

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Search Engine Land

APRIL 23, 2024

After that, how you can improve prompts to get even better answers from me. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Assess the impact: Determine the extent of the decline in your website’s visibility and rankings.

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Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

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Search Engine Land

MARCH 21, 2024

Meanwhile, Google is urging SEOs to be patient and to let this thing play out. Google isn’t yanking your chain. March 2024 core update catch-up Google said the March 2024 Update is going to be prolonged and that there will be “more fluctuations in rankings than with a regular core update.” This is a bit dangerous.

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Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. But what is RGSP, why does the DOJ think it’s problematic for ad auctions and how exactly does it impact Google’s ad revenue?

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Backlinko

MAY 13, 2024

Local rank trackers automate the process of tracking local search engine rankings. It also increased productivity, allowing the agency to take on more clients. Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search. And your overall ranking.

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Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. Ranking for a single popular keyword is also difficult and may attract the wrong audience.

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Search Engine Land

APRIL 22, 2024

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Google then consumes and learns from this structured data deployed across the web. This step is important.

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Search Engine Land

APRIL 29, 2024

While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. At the very least, we wanted to understand how popular different domain structures were. Getting international SEO right is hugely important for global brands. Others argue for subdirectories with a gTLD.

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Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. Google’s algorithms are now much more sophisticated. But SEO has evolved. Integrated SEO and PR.

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Orbit Media Studios

APRIL 10, 2024

What if you lose your rankings in Google?? Relaunching a high ranking website is a little scary. Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings, less traffic, fewer leads. As long as you follow best practices, you can expect a minimal impact. It shouldn’t be.

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Search Engine Land

APRIL 18, 2024

These drawbacks can lead to a bad user experience, lost rankings or deindexing from the search results. However, AI tools are rapidly evolving, and some tout you don’t even need to edit the content to be ready to publish and rank. A portion of a ChatGPT-generated article on how to repair a broken light switch. Rapid research.

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Search Engine Land

MARCH 15, 2024

There are only so many ways to build links Links have been called the currency of the web for as long as I can remember and no matter what anyone tries to say, they still matter. This client also seems to have done well with the Google update. This upward value chain has existed in the industry for as long as I can remember.

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Rock Content

APRIL 30, 2024

Google no longer values links like before, marking a significant shift in SEO strategies. For a long time, getting backlinks was seen as the golden rule of SEO. Also, digital marketers have worked hard to build links, often considering them as the primary currency of Google’s ranking algorithm.

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Search Engine Land

SEPTEMBER 21, 2023

Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Does Google use user click data in ranking? Unlaunches happen ‘a lot’ Things change a lot (emphasis his) in search ranking at Google, Illyes said.

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Buffer Marketing

APRIL 25, 2024

  In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. The above is a classic example of how people use social media SEO to find answers to their search queries. What is social media SEO? Using social SEO will drive traffic to your website.

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Search Engine Land

DECEMBER 5, 2023

vs. Google antitrust trial back in October. Some parts may not be new to you, and this isn’t the full picture of Google Search – much has been redacted during the trial, so we are likely missing some context and other key details. Google indexing Google crawls the web and makes a copy of it. This is called an index.

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Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam.

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Search Engine Land

OCTOBER 16, 2023

Some webmasters avoid it, others give it a go internally with varying levels of success, and many choose to hire an outside agency to “take care of it,” hoping for the best. But what’s the right approach to take? Those days have been long over. Which stakeholders should be involved? Should you even bother?

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Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. You can probably take it off around noon.” At the time, we all decried it as a land grab from Google. Give me a hint to today’s Wordle.

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Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically.

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Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

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Search Engine Land

FEBRUARY 15, 2024

How to evaluate an SEO agency. You have cutting-edge tools working for your campaign SEO agencies have access to and understand how to navigate a wide range of marketing tools. Agencies know how to select and use the tools needed for your specific project, reducing in-house costs and offering you time savings.

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Hubspot Marketing

SEPTEMBER 5, 2023

Once Google releases its search generative experience , one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like "How to create a social media strategy" might not drive as much traffic to your website anymore. Which is an alarming thought.

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Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. Here’s how marketers should prepare for Google’s SGE.

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Search Engine Land

MAY 17, 2024

As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. We know the ones who captured the early buzz, such as OpenAI’s ChatGPT, Google’s Gemini, X’s Grok and Anthropic’s Claude. OK, Google. Who will win the AI wars?

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Search Engine Land

OCTOBER 24, 2023

They want long-term success. Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leading indicators instead. And yet, it’s this exact same mindset that often sabotages your long-term ROI. They’re great. Money in the bank.

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Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. How to approach AI-powered search platforms like Perplexity So, how should brands and search engine marketers think about a platform like Perplexity?

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Search Engine Land

MAY 8, 2024

However, as search engines like Google continue to prioritize user satisfaction, the lines between SEO and UX are blurring. This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs.

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Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. Lab data is collected in a controlled test environment.

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Backlinko

MAY 8, 2024

For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads. monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads.

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Rock Content

APRIL 12, 2024

But what exactly is SEO for small business, and what does it entail? The idea behind SEO is that by following some basic best practices, businesses can enhance their rankings on search engine results pages (SERPs). Why Does SEO Matter? Let’s dive in. What Is SEO Strategy for Small Business? What Sets Local SEO Apart?

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Backlinko

MAY 13, 2024

Local rank trackers automate the process of tracking local search engine rankings. It also increased productivity, allowing the agency to take on more clients. Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search. And your overall ranking.

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Search Engine Land

MARCH 26, 2024

Google also recently updated its documentation to confirm that Core Web Vitals are used by its ranking systems. When do resources start loading, and how long does each request take? How does this correlate with what visitors can see as the website is loading? Ready to make your website fast?

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