Search Engine Land

MAY 2, 2024

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. In 2023, YouTube’s global advertising revenues rose to $31.51 In 2023, YouTube’s global advertising revenues rose to $31.51 They’re not sure how to get started.

Advertising 108

Advertising Advertisers Marketing Mix Place 108

OnPassive Marketing

JANUARY 19, 2024

Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. How to Access SGE Access to SGE is currently limited, as it’s in testing through December 2023.

Transform 145

Transform User-Generated SEO Advertising 145

Search Engine Land

MARCH 27, 2024

Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12 months. However, there’s also a potential risk associated with AI, as it may mistakenly suspend genuine advertisers and ads. Google blocked or removed 273.4

Advertising 120

Advertising Advertisers Promotion Search Marketers 120

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. Google cautioned that neglecting to adhere to this policy could adversely affect ad campaign performance, impacting both reach and return on investment Why we care. What Google is saying. Get your consent in order.

Analytics 129

Analytics Advertising Advertisers Management 129

Search Engine Land

MAY 14, 2024

AI Overviews is rolling out to all US based searchers in Google Search, making AI Overviews available to hundreds of millions of searchers by next week, Liz Reid, the company’s new head of Search , announced at Google I/O. AI Overviews gives answers to queries using generative AI technology powered by Google Gemini.

User-Generated 143

User-Generated Health New Technology Advertising 143

Rock Content

MAY 9, 2024

Google’s Search Generative Experience (SGE) is changing how people interact with search results. As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. What Is Google SGE?

Health 94

Health User-Generated Finance Advertising 94

Search Engine Land

MARCH 4, 2024

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. Moreover, any featured professionals will be required to undergo an identity check to continue appearing in your ads. Next steps.

Law 109

Law Advertising Advertisers SEO 109

Search Engine Land

DECEMBER 13, 2023

Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The guide aims to simplify the business operation verification process and outline potential reasons for verification failure, empowering users to identify and address issues for successful resolution. Why we care.

Advertising 120

Advertising Advertisers Promotion Search Marketers 120

Search Engine Land

APRIL 4, 2024

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? How recommendations work. Accessibility.

Analytics 103

Analytics User-Generated Advertising Advertisers 103

Search Engine Land

MAY 16, 2024

I don’t know for a fact that people are searching less on Google. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” No blue links Google’s Search in the Gemini era video was telling. Google doesn’t reveal that.

User-Generated 107

User-Generated Advertising Advertisers Search Marketers 107

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. It combines your expertise with Google AI. This article covers: How Gemini functions in Google Ads. Review of Google Product Studio in Shopify.

User-Generated 124

User-Generated Advertising Advertisers Logistics 124

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started. What Microsoft is saying.:

Advertising 124

Advertising Advertisers User-Generated Management 124

Search Engine Land

FEBRUARY 29, 2024

Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” ” Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation.

Advertising 123

Advertising Advertisers Place Search Marketers 123

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. How is GA4 website organic traffic measured? What is organic traffic?

Advertising 136

Advertising Advertisers Analytics SEO 136

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The Advertising section will become the hub to monitor and analyze your campaigns whether you’re a publisher or an advertiser. What Google is saying. What’s changing? Next steps.

Analytics 106

Analytics Advertising Advertisers Place 106

Search Engine Land

JANUARY 23, 2024

Google fully rolled out its conversational experience to all advertisers in the U.S. This feature will soon be globally accessible to all advertisers. The conversational experience within Google Ads is a new chat-based feature. How it works. What Google is saying. Why we care. Getting started. Transparency.

Advertising 117

Advertising Advertisers Search Marketers Marketing 117

Search Engine Land

FEBRUARY 8, 2024

Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform. more than just SERP and feed-based) becomes the norm, advertisers will need to get comfortable translating their strategies across platforms. These audiences can be people who: Engaged with your brand.

Price 129

Price Advertising Advertisers Digital Marketing 129

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads.

eCommerce 131

eCommerce Real Estate Advertising Advertisers 131

Search Engine Land

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. If you are an English-speaking advertiser in the U.S. Automatically created assets (ACAs) are a campaign-level setting that advertisers can opt into. How it works. What Google is saying.

User-Generated 121

User-Generated Advertising Advertisers Search Marketers 121

Search Engine Land

MARCH 8, 2024

But what are those challenges and how can we prepare and react to them? Audience targeting With the end of third-party cookies and stricter consent rules, website data coverage will decrease, limiting your leverage. The fallback is that we rely more on clients and businesses to engage and build their data.

eCommerce 112

eCommerce Retail Manufacturing Marketing 112

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. What are MFA websites? What is Adalytics?

Advertising 128

Advertising Advertisers Non-Profit Branding 128

Hubspot Marketing

MAY 16, 2024

To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). Kieran and I recently dove deep on how we calculate Search TAM in an episode of Marketing Against the Grain. After all, paid advertising gets more expensive as it scales.

CMO 91

CMO User-Generated Advertising Advertisers 91

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising.

Advertising 117

Advertising Advertisers Marketing Strategy Customer 117

Customers.ai

APRIL 10, 2024

Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. For years we’ve relied on the likes of Google Analytics and third-party pixels to keep us honest and help us understand how our ad dollars were being spent. It’s YOUR data!

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Search Engine Land

APRIL 9, 2024

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business.

Law 80

Law Customer loyalty Advertising Advertisers 80

Search Engine Land

DECEMBER 11, 2023

Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting the best bang for your buck? Something not often addressed is Google Ads’ dual aim of generating revenue for advertisers and for itself – and not necessarily in that order.

Real Estate 125

Real Estate User-Generated Advertising Advertisers 125

Search Engine Land

FEBRUARY 22, 2024

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able to generate lifestyle imagery using PMax that shows people in action. What Google is saying.

Advertising 129

Advertising Advertisers Management Search Marketers 129

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Consider Optmyzr, a popular AI-powered tool that seamlessly integrates with platforms like Google Ads and Microsoft Advertising and automatically analyzes your search terms report.

User-Generated 119

User-Generated Advertising Advertisers Management 119

Search Engine Land

MARCH 22, 2024

Then along came Google. Since around 2002, Google has been the search engine – and its dominance has only grown year after year. And a lot of “Google killers” have come and gone in the past 20 years. The next Google won’t do what Google does, just as Google didn’t do what AOL did.

Industry Insights 123

Industry Insights Advertising Advertisers Product 123

Search Engine Land

MARCH 1, 2024

Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. With that in mind, he told advertisers that it’s “time to move” and look for long-term cookie alternatives during an interview with Campaign. Marketers aren’t ready.

Advertising 118

Advertising Advertisers Digital Marketing SEO 118

Search Engine Land

MARCH 7, 2024

Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November.

Advertising 109

Advertising Advertisers Non-Profit Place 109

Search Engine Land

FEBRUARY 2, 2024

Google needs to re-evaluate its approach to automation, according to some advertisers. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ” “Advertisers like to know where how their money is being spent.

Advertising 130

Advertising Advertisers User-Generated Management 130

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 122

User-Generated Transform Advertising Advertisers 122

Search Engine Land

MARCH 12, 2024

Similar to Google’s Performance Max and Meta’s Advantage+, this tool lightens the workload of advertisers by automatically identifying optimal ad placements within its App Store, according to Business Insider. Apple’s new tool is currently undergoing testing with just a small group of advertisers for now.

Advertising 99

Advertising Advertisers Place Search Marketers 99

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. How are you positioning your brand/product? Are your prices competitive? Is your product differentiated? You can’t start optimizing your marketing until you have covered the basics. They want customers to continue buying.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Search Engine Land

MARCH 5, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. However, Google has assured that it collaborated with the European Commission to strike a balance during the implementation of DMA compliance measures. Why we care.

Digital Marketing 110

Digital Marketing Advertising Advertisers Marketing 110

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. In September, the search engine was taken to court by the U.S.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125