Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Jeff Bullas

JANUARY 9, 2023

They now match Instagram with roughly 1.1 That just goes to show how popular TikTok is among users and how much cultural importance social media holds over the world. It’s absolutely vital to expand your brand, business, or creative endeavor across a variety of social media networks. Let’s get started!

User-Generated 292

User-Generated Entertainment Promotion Place 292

Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

User-Generated 96

User-Generated Advertising Advertisers Management 96

Jeff Bullas

JANUARY 24, 2023

Instagram and Snapchat did it. But how do you make a splash on TikTok and get noticed? How much does it cost to buy TikTok followers? How much does it cost to buy TikTok followers? Using a growth service vs buying TikTok followers Hiring someone to grow your account Can you buy real TikTok followers?

Gen Z 338

Gen Z Price Target Market Customer 338

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. The short-form video format has quickly become a favorite of both brands and consumers. Let’s dig in.

Branding 86

Branding Fashion Food Transform 86

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Best Time to Post Reels on Instagram: Why Does It Matter?

Analytics 104

Analytics Branding Promotion Marketing 104

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. There was a time when Instagram was all about sharing what you were up to then and there. When you want to schedule Instagram reels , there are many options to choose from. How to Schedule a Reel on Instagram?

Transform 85

Transform User-Generated Analytics Management 85

Buffer Marketing

MARCH 18, 2024

They also asked us to create an Instagram profile just to have a presence on another social media platform.    As a junior SMM specialist, it was my job to repost Facebook posts to Instagram and check out Instagram comments once a week. And if they have to start with one, I always bet on Instagram.

Customer 110

Customer Communications Transform Social Media Marketing 110

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. What is the difference between Facebook and Instagram Creator Studio?

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Buffer Marketing

JUNE 12, 2023

You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.

Management 110

Management Place Branding 110

Buffer Marketing

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. What is an Instagram Collab Post?

Food 121

Food Branding Promotion Product 121

Customers.ai

SEPTEMBER 15, 2023

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post. How to add a link to an Instagram post.

User-Generated 98

User-Generated Place Branding SEO 98

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. Instagram influencer marketing is one of the most popular ways to work with influencers , and I’ve compiled all the details you need to know to get started with any budget. What is Instagram influencer marketing? Why use influencer marketing on Instagram?

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

User-Generated 112

User-Generated Analytics Management Social Media Marketing 112

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 101

Affiliate Marketing Non-Profit Finance Promotion 101

Backlinko

APRIL 30, 2024

Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. SBA ) Small businesses in the US generated $16.2

Finance 76

Finance Retail Health Entertainment 76

Hubspot Marketing

NOVEMBER 6, 2023

All the hype at the start of Meta's newest property may have you wondering, "Should my business use Threads?" Here are some benefits and concerns surrounding Threads to provide clarity and help you make the decision that best aligns with your business. However, the platform is still very new and has some drawbacks.

Gen Z 98

Gen Z Branding eCommerce Social Media Marketing 98

Neil Patel

OCTOBER 17, 2020

Like any shortcut, buying Instagram followers can be very tempting. Just look at these ads: “Get 100% real Instagram followers within 10 minutes!”. Increase your Instagram following by 25% at shockingly low rates!“. How People “Think” Buying Instagram Followers Will Help Them? And why not? So, let’s get started!

Fashion 145

Fashion Entertainment Education Food 145

Buffer Marketing

JULY 7, 2022

Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Connect your Instagram account to Buffer, for free.

User-Generated 107

User-Generated Marketing Plan Promotion Management 107

SocialPilot

JANUARY 21, 2024

Dive in to learn how to do hotel social media marketing. An engaging Instagram post flaunting your hotel’s tranquil spa or a vivacious tweet about your bar’s signature cocktail not only showcases your distinctive amenities but also brings your brand’s narrative to life.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hootsuite

OCTOBER 11, 2022

If you say “Instagram shadowban” in the mirror three times, Head of Instagram Adam Mosseri appears and tells you it isn’t real. Fear not: This is your complete guide to avoiding an (alleged) Instagram shadowban, and how to recover from one (allegedly). What is an Instagram shadowban? negatively affecting reach.

Law 117

Law Education Promotion Social Media Marketing 117

Hubspot Marketing

APRIL 5, 2024

Moreover, it allows customers and businesses to interact with each other during the process, fostering a connection between consumer and brand. The hosts answered questions, told viewers how to style the items, and gave vital information such as the items' materials, features, and uses. QVC What is TikTok Live Shopping?

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Sprout Social

APRIL 20, 2022

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. In this article, we’ll discuss eight ways to make money on Instagram. Instagram Shopping. Instagram Ads.

Influencer Marketing 120

Influencer Marketing Promotion Branding Product 120

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically.

Branding 144

Branding User-Generated Price Shipping 144

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. It writes compelling, on-brand Instagram captions in a matter of seconds. Use it for business or for pleasure (because it’s actually really fun). Thanks, robots!

User-Generated 134

User-Generated Millennials Copywriting Social Media Marketing 134

AWeber

SEPTEMBER 12, 2023

Your Instagram account has more followers than you ever dreamed. You’ve been so preoccupied with building your audience that you’ve forgotten about the other end of building a business on Instagram. It should feel like a natural extension of the relationship between an Instagram creator and their audience.

Affiliate Marketing 87

Affiliate Marketing Fashion Influencer Marketing Product 87

SocialPilot

FEBRUARY 21, 2024

One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% But what does Instagram influencer marketing entail, how much does it cost, and why do you need to choose it? What is Instagram Influencer Marketing? Macro: 500K to 1M.

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Hubspot Marketing

MAY 16, 2023

By the end, you should have a much clearer idea of what kind of social media strategy will work for your business. Platforms like Facebook , Twitter , and LinkedIn are often called “networking” platforms because they allow user accounts to interact with each other in a variety of different ways.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

FEBRUARY 7, 2024

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results. The idea is to see how the use of hashtags is impacting the discoverability and results of your social posts. What are hashtag analytics? Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hootsuite

JULY 5, 2022

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth.

Analytics 110

Analytics Management Branding Social Media Marketing 110

Hootsuite

NOVEMBER 1, 2021

How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Bonus: 14 Time-Saving Hacks for Instagram Power Users. What is Instagram SEO?

SEO 145

SEO User-Generated Analytics Place 145

Hubspot Marketing

APRIL 11, 2022

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. In just 12 months, we used Instagram to gain 400,000 followers for Foundr -- which translated to over 70,000 email subscribers.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Hootsuite

JANUARY 31, 2022

Instagram shopping lets you create an engaging shopping experience directly from your profile. Every day, millions of Instagram users explore their feed looking to buy things they love. The great news is that opening your Instagram shop is free and easy to get started! If you need a business license to sell on Instagram.

Shoppers 104

Shoppers Thought Leadership Product Promotion 104

Buffer Marketing

OCTOBER 2, 2023

Meta Business Suite has rolled out an improved version of its Stories uploader tool for desktop users. Mark Zuckerberg introduced Meta AI , a new assistant that facilitates interactions across WhatsApp, Messenger, Instagram DMs, and soon, Quest 3. For small business owners, this could open new avenues for customer engagement.

User-Generated 99

User-Generated Analytics Management Advertising 99

Hubspot Marketing

FEBRUARY 6, 2023

But what is Facebook engagement, and how can you boost your brand's engagement to reach a broader audience? How to Increase Facebook Engagement 1. How to Increase Facebook Engagement Now you know how to track and measure engagement. Now, let's explore the ways you can boost your Facebook engagement.

User-Generated 92

User-Generated Entertainment Education Branding 92

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. That’s just not what we do.”

User-Generated 126

User-Generated Retail Non-Profit Advertising 126