Hubspot Marketing

NOVEMBER 5, 2024

B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages. B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages. One of my favorite things to do is watch college football.

B2C

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? Let’s break down what each one offers and how to decide which will give you the most return for your efforts. Organic media is all the unpaid content you create to gain visibility online. What is Paid Media?

Branding

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. Up to 72% of U.S.

Transform

Search Engine Land

JULY 31, 2024

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. Learn how to link GA4 with Google Search Console in this article.) Google or Bing) and see how well these campaigns are performing.

SEO

Marketing Insider Group

JULY 24, 2024

Measuring total visits, unique visitors, and page views helps gauge content performance. Focusing on average time on page, pages per session, and social interactions helps you create content that resonates with your audience. 1) Website Traffic Your website traffic is the number of visitors landing on your site.

Content Marketing

Hubspot Marketing

NOVEMBER 26, 2024

And how can we create content they’re actually interested in? Creating engaging content. As someone who creates content, I can tell you firsthand that creating good content is hard. Sprinkle in a few fickle social algorithms, and you’ve created one of the most complicated recipes of all time.

Social Media Marketing

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO

Search Engine Land

SEPTEMBER 20, 2024

Instead of just driving clicks, SEO teams should prioritize creating content that converts customers. These are the money keywords for which the SEO team should start creating content to rank. At our agency, we often find pages missing meta descriptions or using titles and descriptions that haven’t been well thought out or tested.

SEO

Businesses Grow

JULY 17, 2024

How un-curious of me. Curious marketers don’t just follow trends; they create them. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. Curiosity is the spark that ignites innovation in marketing. I’ll stay as long as I need to because this curiosity needs nourishment.

Marketing

Martech

FEBRUARY 21, 2025

They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. Heres how to identify whats holding your ads back and how to fix it now. Heres how to identify whats holding your ads back and how to fix it now. Create scroll-stopping hooks: Your first frame needs to hit hard.

Gen Z

Marketing Insider Group

NOVEMBER 5, 2024

Understanding the role of keywords in PPC advertising helps marketers create highly targeted campaigns that generate measurable results. PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. So, what should you know about PPC ads and keywords? Let’s jump right in!

Advertisers

Backlinko

JANUARY 6, 2025

Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. How Hush Blankets Grew to $48M Through Customer Conversations By talking to customers, founders Aaron Spivak and Lior Ohayon turned $4,000 into $48M in 48 months. You follow trends. Copy competitors. Trust your gut.

eCommerce

Buffer Marketing

DECEMBER 16, 2024

They create a dedicated short link that redirects to your original URL. That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them. It depends on what your priorities are: How much do you care about the simplicity of the tool? How critical is comprehensive data?

Price

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. This framework helps you map ideal interactions.

Customer Journey

Hubspot Marketing

DECEMBER 3, 2024

The way we build a business for long-term success is by caring about how we spend our time. The way we build a business for long-term success is by caring about how we spend our time. My first virtual assistant, Caitlyn, asked me how I was using it, to which I rambled on about how I ‘map out my dream life’ there.

Product

Martech

JUNE 17, 2025

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall.

Copywriting

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. And who can blame them?

User-Generated

Buffer Marketing

JULY 22, 2024

  So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. When creating a Facebook Ad, you can get specific with demographics about Facebook users like gender, location, and age. What are the benefits of advertising on Facebook?

Advertisers

Backlinko

JULY 22, 2024

This article covers how to do SEO for your website in 10 digestible steps. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. And recommended tools along the way (some free and some paid).

SEO

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief? The result?

Whitepaper

Martech

JUNE 6, 2025

Choosing how to act : As CMOs recalibrate their GTM strategy to compete in an AI-shaped market, the priority is understanding where AI delivers the most strategic lift. Each of these serves a different purpose — but together, they define how AI is scaling both efficiency and impact across revenue marketing. Email: See terms.

Customer

Backlinko

DECEMBER 23, 2024

The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Why not target bottom-funnel queries like how to create an online course for free? Finding competitor keywords is essential to building your SEO strategy. For instance, Ahrefs gets an estimated 2.5k

SEO

Search Engine Land

OCTOBER 8, 2024

This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. Heatmaps provide a visual map of how users interact with your webpages, where they click most and how far they scroll down your page. What is Microsoft Clarity? Clarity can enrich this data.

Analytics

Buffer Marketing

OCTOBER 30, 2024

Meta initially created the ad library to resolve transparency concerns surrounding elections in the United States. This article will teach you how you can use the Meta ad library to the best of its potential. Go to their Facebook Page 2. Go to their Facebook Page 2. Go to “Page Transparency” 4.

Advertising

Vertical Response

JANUARY 4, 2025

Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results.

Email Marketing

Search Engine Land

JULY 23, 2024

Business owners often allocate budgets for marketing but are unsure how to monitor, measure and maximize the results from their efforts and investments. Business owners often allocate budgets for marketing but are unsure how to monitor, measure and maximize the results from their efforts and investments. backlinks , social signals).

Digital Marketing

Hubspot Marketing

JANUARY 16, 2025

With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. Content scoring helps create a s ingle source of truth.

Analytics

Hubspot Marketing

APRIL 30, 2025

I had no idea how to generate a keyword strategy for buyers. I know which landing page converts and which keywords influence sales, and I can quantify the monetary contribution articles had on sales. Keep reading to learn how. I couldnt quantify a single sale from two million visitors. I learned my lesson the hard way.

SEO

Backlinko

JULY 15, 2025

Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. ” or “How do others solve my same problem?” One week, you write blog posts.

Customer

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content.

Energy

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. As a content pro (and former social media manager), Ive got you covered.

Social Media Marketing

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Adaptation : Create content in formats that AI cannot produce. Search results pages are filled with visual noise, distractions and offers.

SEO

Martech

OCTOBER 23, 2024

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. So, what’s holding them back? 43% say a lack of effective analytics holds them up.

Shipping

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. As marketers, weve put a lot of work into fooling ourselves. But its all a lie.

Marketing Strategy

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. This guide will show you how to use SEO analytics to make data-driven decisions. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders. And what’s not. And double down on what does.

Analytics

Backlinko

DECEMBER 5, 2024

Like on this results page for “pet shop near me”: The top-ranking organic listing is Pet Supermarket. But how did it get there? What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. Customers that are close to making a purchase.)

Search Marketers

Backlinko

JANUARY 23, 2025

In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Here’s how to take control of your travel SEO strategy.

SEO