Search Engine Land

MARCH 7, 2024

A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. How can you create landing pages that deliver seamless, personalized experiences end to end? Click here to view more Search Engine Land webinars.

Analytics 96

Analytics Management Whitepaper Customer 96

Hubspot Marketing

DECEMBER 1, 2023

However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Optimizing your website to generate leads is a no-brainer. Find a CMS tool.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. How to set them up. How to use the insights. How do you bake the insights into your strategy? What they show you.

SEO 119

SEO Thought Leadership Price Product 119

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 132

SEO Law User-Generated Customer 132

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. So what happens when your landing page conversions start missing the mark? TABLE OF CONTENTS What is landing page analysis? First things first.

Analytics 111

Analytics Transform Digital Marketing Management 111

Search Engine Land

SEPTEMBER 7, 2023

In this guide, we’ll walk through the basics of GA4 and how you can use it. You can’t actually create filters here. You can’t actually create filters here. Events is where you can create some events in GA4. a user landed on a thank-you page). So, if you exclude any internal traffic, referrals, etc.,

Analytics 141

Analytics User-Generated eCommerce Advertising 141

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? Giving the client an idea of how your team operates will help you both decide if the relationship is a good fit. Be clear about how your team operates generally while you’re still negotiating. Or is it a hybrid? Who is the main point of contact?

Management 109

Management CRM Communications Advertising 109

Search Engine Land

APRIL 9, 2024

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. You don’t want your brand to land on a list of AI fails. Never use AI to replicate copyrighted content.

User-Generated 116

User-Generated Copywriting Advertising Advertisers 116

Search Engine Land

NOVEMBER 21, 2023

How much of that traffic is actually converting? SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages. SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages.

Real Estate 134

Real Estate SEO Education Analytics 134

AWeber

FEBRUARY 12, 2024

Learn how Etsy top sellers collect email addresses Create your sign up landing page You have email addresses, now what? Learn how Etsy top sellers collect email addresses Create your sign up landing page You have email addresses, now what? How to use it? Etsy automation - what is it?

Real Estate 93

Real Estate Promotion Communications Email Marketing 93

Martech

JANUARY 9, 2024

They can also bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. They can also bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Platform 122

Marketing Automation Platform Customer Journey Marketing Marketers 122

Hubspot Marketing

AUGUST 25, 2023

"I've already got some l anding pages , so why should you make more?" Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. How many landing pages should you have?

Inbound Marketing 103

Inbound Marketing B2C eBook Promotion 103

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 133

Product SEO Copywriting eCommerce 133

Customers.ai

JANUARY 24, 2024

Anyone who does digital marketing knows how valuable that data is. So that’s what we’re going to talk about today: How to create a better lead nurturing strategy for your X-Ray contacts! So that’s what we’re going to talk about today: How to create a better lead nurturing strategy for your X-Ray contacts!

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Search Engine Land

FEBRUARY 15, 2024

Ad-to-landing page alignment. If those aren’t set up properly, we’re not getting the data, which means we can’t get into the back end and figure out how our efforts are working to drive business. However, this approach rarely succeeded. Lead follow-up strategies. Mobile website UX. Audience understanding.

CRM 110

CRM Education Communications Branding 110

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 96

SEO User-Generated Health Analytics 96

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.   Enter: a media kit.   What is an influencer media kit?

Influencer Marketing 94

Influencer Marketing Social Media Marketing Price Fashion 94

Search Engine Land

JANUARY 30, 2024

Here are some key areas to focus on: Use white space to declutter your pages. Focus on your page speed – slow sites lose 90% of leads. Add call-to-actions in your article, create clear banners for products or services and push your product or service as a solution to the visitor’s pain points. It’s a frustrating situation.

SEO 120

SEO Transform Copywriting Law 120

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” You don’t need to take any action on your existing setup. You don’t need to take any action on your existing setup.

Whitepaper 127

Whitepaper Analytics User-Generated Key Performance Indicator 127

Sachs Marketing Group

DECEMBER 11, 2023

Crafting a landing page that drives results is all about clarity and focus. Your landing page should immediately capture attention, communicate the value of your offer, and persuade visitors to take action. In this article, we’re exploring how to design a landing page and sharing a few tips to help you get started.

Transform 77

Transform Health Digital Marketing Copywriting 77

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. Think automated bidding and recommendations, plus data-driven attribution.)

Copywriting 137

Copywriting Management Product Advertising 137

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” You don’t need to take any action on your existing setup. This will appear as a key event metric in Analytics reports.”

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Hubspot Marketing

JANUARY 13, 2023

Then, we'll cover why you need lead generation and how to qualify someone as a lead. Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Search Engine Land

NOVEMBER 15, 2023

Now, settings affecting how data appears in your reports are grouped together for greater convenience. The redesigned Admin page is geared towards streamlining administrative tasks, creating a quicker and more efficient workflow for marketers. Read Google’s Admin Page guide for more information. First look.

Analytics 118

Analytics Marketing Marketers 118

Search Engine Land

MARCH 13, 2024

Now that search terms data is finally available in scripts, I’ll explain how to access search query data, analyze it to find optimization opportunities and take action based on the findings. I’ve created a script that puts the search terms into a spreadsheet. Without this data, optimizing Performance Max campaigns has been limited.

Advertising 119

Advertising Advertisers User-Generated Search Marketers 119

Search Engine Land

MARCH 5, 2024

Elizabeth Tucker, Director of Product, Search at Google, told Search Engine Land that the update will help reduce unhelpful content in Google Search by 40%. ” This “could include sites created primarily to match very specific search queries,” Google added. .” Previous core updates.

User-Generated 145

User-Generated SEO Advertising Advertisers 145

Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers to frequently asked questions about 404 error pages. You’ll also find answers to frequently asked questions about 404 error pages.

Branding 125

Branding Transform eCommerce Promotion 125

Search Engine Land

JUNE 7, 2023

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages?

Whitepaper 101

Whitepaper Analytics 101

AWeber

APRIL 17, 2024

You’ve heard about it, but you’re not sure how it can help you connect with home buyers and sellers. Imagine this scenario for a moment: You’re hosting another open house for a charming two-story Cape Cod home. A flood of people enter in and out, browsing around on their own without saying much to you. Think about that for a minute.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Search Engine Land

SEPTEMBER 21, 2023

Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. What is neuromarketing?

Neuromarketing 114

Neuromarketing SEO Content Placement User-Generated 114

Rock Content

MARCH 14, 2024

Content mapping: based on your research, create a plan with topics, formats, and channels that resonate with your audience. Content mapping: based on your research, create a plan with topics, formats, and channels that resonate with your audience. If the digital landscape is a battlefield, content is a powerful weapon.

Whitepaper 97

Whitepaper User-Generated eBook Health 97

Search Engine Land

OCTOBER 18, 2023

To avoid having these fundamental problems in your Google Ads account, you need to ask yourself 10 important questions before you create your account. To avoid having these fundamental problems in your Google Ads account, you need to ask yourself 10 important questions before you create your account. What’s the story of the account?

B2C 117

B2C Advertising Advertisers Product 117

Search Engine Land

SEPTEMBER 14, 2023

We’ll update our ranking release history page when the rollout is complete.” Added new points about removing content or changing dates to the help page on how to create helpful, reliable people-first content. The update started on September 14 and should take about two weeks to fully roll out. What is new.

User-Generated 145

User-Generated SEO Promotion 145

Search Engine Land

NOVEMBER 22, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Transform 118

Transform Promotion Energy Retail 118

Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. How it works. Navigate to our ChatBot page and get ready to write prompts. Why a chatbot?

SEO 126

SEO Search Marketers Content Marketing Marketing 126

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. If you haven’t yet, make sure to register for free for SMX Next.

Transform 137

Transform Non-Profit Health SEO 137

Search Engine Land

SEPTEMBER 29, 2023

But how do you find these gaps in Google Analytics 4? A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. The key to local SEO data is in its name – it’s local. If you’re targeting Manhattan, N.Y., you’re missing something.

SEO 128

SEO User-Generated Analytics Customer 128