Buffer Marketing

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones.

SEO 104

SEO Management Place Customer 104

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Whitepaper 78

Whitepaper Millennials Law CMO 78

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. It begs the question. It begs the question.

eBook 71

eBook User-Generated Branding Marketing Plan 71

Hubspot Marketing

MARCH 30, 2022

To the blogger, it's evidence of a (desperate) need for an editorial calendar. Without a mutually agreed-upon system for planning, writing, and scheduling content every week, you can find yourself in a pile of missed deadlines, unedited blog posts, and a fair amount of team tension. Do you create more than one type of content?

Transform 145

Transform Management Place Product 145

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. What is LinkedIn SEO? However, LinkedIn SEO is no longer just for LinkedIn.

SEO 122

SEO User-Generated Thought Leadership Social Media Marketing 122

Hubspot Marketing

MAY 16, 2024

Kieran and I recently dove deep on how we calculate Search TAM in an episode of Marketing Against the Grain. To put some numbers behind it, let's say you’re spending $100K per month on paid media to generate demand. Move up one level from that, and people are trying to learn how to develop a more effective paid media mix.

CMO 92

CMO User-Generated Advertising Advertisers 92

Buffer Marketing

APRIL 9, 2024

Buffer Use AI to brainstorm, write, and repurpose social media posts. One of the best ways to ensure you grow your following on any social media platform is to post consistently (the algorithms love it). The assistant is social media smart. These are the ones I keep coming back to. 

Product 107

Product Price User-Generated Social Media Marketing 107

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Buffer Marketing

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. And how can you do this? With content pillars.

Entertainment 123

Entertainment Branding Education Analytics 123

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Price 89

Price Social Media Marketing CRM Analytics 89

Buffer Marketing

FEBRUARY 13, 2024

  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  Why does February 29th pop up in our calendars every four years? In 2024, we’re getting a bonus day in February. 

Branding 103

Branding Social Media Marketing Food Marketing Plan 103

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. and repurpose that content to increase my LinkedIn visibility. Cost and time saving: Creating new blog content requires significant upfront investment.

Thought Leadership 110

Thought Leadership Inbound Marketing Promotion User-Generated 110

Buffer Marketing

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Analytics 114

Analytics Management Branding Place 114

Rock Content

MAY 3, 2024

There’s much to be said about how AI has impacted (and still affects) SEO results. However, we still don’t fully understand how it’ll influence future content quality and search engines. As both a content creator and a heavy content consumer, it’s clear most perspectives are bleak.

User-Generated 85

User-Generated SEO Copywriting Entertainment 85

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth.

Thought Leadership 104

Thought Leadership Real Estate User-Generated Food 104

Search Engine Land

SEPTEMBER 15, 2023

Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team. The most important part of your website will be the content on its pages. Your content should speak volumes about your brand or product using as few words as possible. Speaks to your target audiences.

Personalized Marketing 134

Personalized Marketing Marketing Marketers Energy 134

Hootsuite

MARCH 1, 2024

In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. Read on to find out how to start saving time by scheduling Threads posts. #1 1 Social Media Tool Create. 1 Social Media Tool Create.

Health 108

Health Social Media Marketing Management Analytics 108

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

Key Performance Indicator 81

Key Performance Indicator Thought Leadership Management Branding 81

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 113

SEO PR Branding Customer 113

Search Engine Journal

DECEMBER 6, 2022

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here's how to create a social media calendar. The post How To Create A Social Media Content Plan appeared first on Search Engine Journal.

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115

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Here’s the deal: they’re not just dates on a calendar. Why does this matter? What’s the result?

Health 95

Health Food Promotion Energy 95

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Pharmaceutical 123

Pharmaceutical Thought Leadership B2C Social Media Marketing 123

Hubspot Marketing

AUGUST 21, 2023

To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside. Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Buffer Marketing

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting.   Pulling back the curtain on your company culture, sharing employee stories, and participating in fun challenges, can create a deep and powerful connection with your audience. of its US user base to be exact.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Customer 105

Customer Transform Communications Promotion 105

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Martech

MARCH 28, 2024

Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content. Improved efficiency How many of the things that you do daily can be done faster with a little help from AI? Is your marketing team tired of hearing about AI? To some extent, we all are.

Copywriting 121

Copywriting User-Generated CRM Marketing 121

Sprout Social

MAY 9, 2024

There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Hubspot Marketing

SEPTEMBER 12, 2023

@lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So - The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey , we discovered nearly one-third of consumers use social media apps to search for information. Establish Brand Awareness Your brand’s online presence matters.

Gen Z 124

Gen Z Product User-Generated Millennials 124

Hubspot Marketing

MAY 30, 2022

Outside of calculations, the spreadsheet allows you to create social media schedules, editorial calendars, campaign trackers, and more. You will also need to keep tabs on how closely you’re sticking to your projected expenses. Complete with templates, these suggestions will have you making strides in no time.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hootsuite

APRIL 19, 2021

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. Increase your social media engagement.

Non-Profit 145

Non-Profit Analytics Management Social Media Marketing 145

Neil Patel

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? In my experience, you need a marketing calendar to get a full overview of your team’s deliverables, deadlines, and tasks.

Transform 145

Transform Marketing Marketers Millennials 145

Neil Patel

JULY 1, 2021

According to Bill Gates, “Content is King.” As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. That’s where an editorial calendar comes in. Better Organization and Delegation.

Promotion 145

Promotion Management Product Education 145

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content.

Branding 115

Branding Entertainment SEO Education 115

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61