Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey.

Advertising 122

Advertising Advertisers Gen Z eCommerce 122

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 124

Influencer Marketing Entertainment Marketing Marketers 124

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. per user, per hour by 2025.

Advertising 104

Advertising Advertisers Retail User-Generated 104

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. It’s also easier to create content on the go to capture interesting events.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Buffer Marketing

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year. Now, let’s dive in to see Buffer’s top posts of 2023!

Analytics 118

Analytics Branding Social Media Marketing Product 118

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. For many, especially younger audiences, TikTok is a go-to place to search and discover information. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Gen Z 123

Gen Z Transform Millennials SEO 123

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward.

Retail 108

Retail Branding Place Marketing Strategy 108

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Branding 97

Branding Gen Z Fashion Food 97

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. How can you streamline the process?

Thought Leadership 104

Thought Leadership Real Estate User-Generated Food 104

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. But this has an impact on digital marketers, too. How long should a social video be? Halloween is traditionally the perfect season to anticipate unexpected shocks.

Transform 119

Transform Digital Marketing User-Generated Education 119

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Are brands investing in social media communities?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JANUARY 12, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In 2020, she created a TikTok account sharing vegan cooking videos and inspirational pep talks, and her content took off. How did she do all of this in five years?

Food 118

Food Branding Product Marketing 118

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. Even the most well-known legacy brands need to adapt to attract audiences over the years. They want businesses to be true genuine and true to themselves.

Gen Z 111

Gen Z Branding Millennials Transform 111

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 123

Influencer Marketing Affiliate Marketing Marketing Marketers 123

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. What are the best times to post on TikTok? What are the best times to post on TikTok by industry?

Entertainment 105

Entertainment Gen Z Education Food 105

Hubspot Marketing

MARCH 7, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. Go get the songs on TikTok’s curated Death Row playlist available now ???? snoopdogg Tha Dogg checcin in.

Entertainment 105

Entertainment Branding Marketing Marketers 105

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

Gen Z 119

Gen Z Millennials User-Generated Marketing 119

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Transform 98

Transform Entertainment Fashion Education 98

Hubspot Marketing

JANUARY 5, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception. January 1, 2023. January 2, 2023.

Health 125

Health Advertising Advertisers SEO 125

Hubspot Marketing

JANUARY 22, 2024

You have new goals to reach and new strategies to execute. You also need to create enough room to pivot at a moment's notice. You also need to create enough room to pivot at a moment's notice. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. and UK in February 2023. behind Pinterest.

Real Estate 123

Real Estate User-Generated Fashion Food 123

Rock Content

JUNE 21, 2023

Meta, TikTok, Snapchat and Pinterest have become popular platforms for many members of the LGBTQIAP+ community to express themselves, to share their identities, stories, experiences, and also to connect with others. For 2023 Pride Month, Meta brought up the VR museum again , in a series of posts focused on metaverse experiences.

Non-Profit 87

Non-Profit Education Promotion Branding 87

Hubspot Marketing

APRIL 4, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Allana Harkin (@AllanaHarkin) March 20, 2023 Much of the criticism of the new logo is directed at the design itself. . Learn what that means for marketers.

Advertising 119

Advertising Advertisers Branding Marketing 119

Buffer Marketing

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that.

Fashion 132

Fashion Education Branding Promotion 132

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. Let me explain.

Gen Z 108

Gen Z Influencer Marketing PR User-Generated 108

Hubspot Marketing

MAY 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. an acronym for eyes, lips, and face) was created to offer high-quality cosmetics at a low cost. (an The campaign was among TikTok’s most viral and cemented e.l.f.’s

Gen Z 105

Gen Z User-Generated Retail Shoppers 105

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. and UK in February 2023. behind Pinterest.

Real Estate 116

Real Estate User-Generated Fashion Food 116

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. Here’s why brands must adopt a new approach to customer connection and how we can meet the demands of empowered consumers in this landscape. across three industries.

Customer Journey 121

Customer Journey Shoppers CMO eCommerce 121

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%.

Shoppers 108

Shoppers Food User-Generated Entertainment 108

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. What does this mean for you?

Advertising 73

Advertising Advertisers PR Millennials 73