Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Earning your award didn’t happen overnight, and now is the perfect time to share the story of how you got here. Add the Award Logo to Marketing Materials. Congratulations—you just received an award! But don’t leave the trophy on a shelf to collect dust.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” How many employees do you have? What types of businesses do you serve? Company or personal overview.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Jeff Bullas

MARCH 7, 2023

Humans working with an AI image generator now co-create more than 20 million images every day. But creating art is time consuming and expensive. Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Analytics 113

Analytics User-Generated Education Management 113

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. Do businesses really need to target Maps specifically?

User-Generated 105

User-Generated Advertising Advertisers Promotion 105

Orbit Media Studios

MARCH 10, 2024

How do I get maximum value from a press hit? Here’s how to make this happen. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. Usually, the spike in website traffic from media coverage lasts only for a few hours. Traffic goes back to what it was within a day or so. This is important.

PR 106

PR SEO CMO Energy 106

Hubspot Marketing

FEBRUARY 15, 2024

The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. Here are some common types, with phishing email examples of how they might look. Last year, I received an email from my “bank” alerting me to suspicious activity on my account. But a few things just didn’t add up.

Communications 117

Communications Finance PR User-Generated 117

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. This guide will explain how to use Twitter for business and provide tips on improving your brand personality and connecting with your audience on a more personal level.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Rock Content

MARCH 12, 2024

But how do you accomplish that in a world where most businesses have nearly 30 competitors ? Be unique, be consistent, and create a memorable identity. Get to know your competition, create a platform, and use social branding. When people think of your industry, you want them to think of your company.

Branding 92

Branding Whitepaper Shoppers Price 92

Hubspot Marketing

MAY 3, 2021

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Dunkin' needed a rebrand to ensure its business could grow with its consumers, or risk falling behind. But it's not as simple as copying-and-pasting a fresh logo onto your homepage.

Health 140

Health Food Branding Retail 140

SocialPilot

DECEMBER 6, 2023

Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that? I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Branding 86

Branding Promotion Analytics Place 86

Search Engine Land

NOVEMBER 15, 2023

So, how can you ensure that your PPC text ads – and your business – look as legit as they actually are? Here’s another example: So how many people can this events company serve? If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. This company has a 5-star rating with 133 reviews.

Real Estate 99

Real Estate Advertising Advertisers User-Generated 99

Hubspot Marketing

FEBRUARY 20, 2024

In this article, you’ll learn what an email footer is, what to put in an email footer, and some email footer examples I love (that can also serve as an inspiration as you create your own). Here’s how Udemy did it: Notice how the black background makes the font pop. What is an email footer?

Transform 109

Transform Law Energy Email Marketing 109

Duct Tape Marketing

FEBRUARY 13, 2024

Smart Strategies: How to Get Leads That Convert written by Shawna Salinger read more at Duct Tape Marketing Leads are the fuel that drives the growth of every business. Without clients – there’s no business! You’ll also understand how to use online lead generation to connect with your ideal clients.

Real Estate 75

Real Estate Whitepaper Transform Communications 75

Martech

DECEMBER 7, 2023

“If I was at Marketo or Lean Data right now,” she told us, “I could have my logo there, I could have a personalized card inside for the individual — company-branded plus individually-branded and with unique content.” Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.”

Transform 108

Transform CMO New Technology B2C 108

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Here’s how. Before the Event.

Non-Profit 141

Non-Profit User-Generated Thought Leadership Analytics 141

Search Engine Land

MARCH 1, 2023

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. The content of these pages can include relevant information about the specific city or town you’re targeting and the business keywords you’re trying to rank for.

Real Estate 101

Real Estate Food Entertainment SEO 101

Neil Patel

JANUARY 14, 2021

Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of corporate branding to help you know how it can drive your business forward, no matter how big or small your business is.

Branding 130

Branding Customer loyalty User-Generated Shipping 130

Hubspot Marketing

MARCH 30, 2022

A logo, storefront, color, or memorable ad campaign will likely pop into your mind. Visual identity plays an essential role in branding, so it's important to understand what makes up an identity and how to create one. It helps create an emotional connection with customers, which leads 57% of customers to increase spending.

Branding 104

Branding Health Communications Promotion 104

Hubspot Marketing

MAY 31, 2022

To create a visual identity system, you need all the visual elements that the brand has. These mistakes can take place when there is no clear guidance about how to achieve excellent work results. Create complex strategies with a strong foundation that can help implement them. How To Create a Visual Identity System.

Branding 128

Branding Place Communications Management 128

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. The best part about responsive display ads is that they can be created automatically (by Google’s AI and machine learning engine) using your assets. What Are Responsive Display Ads? Don’t let the name confuse you.

User-Generated 112

User-Generated Advertising Advertisers Place 112

Rock Content

OCTOBER 11, 2023

Taking on the challenge of rebranding your business can end up being a hit or a miss, depending on how you go about it. Around the same time, the company modified its logo, removing the various colors and giving it a more sophisticated and modern look. It requires time and thought to get it right, and not all companies succeed.

Customer loyalty 52

Customer loyalty Retail Place Advertising 52

SocialPilot

JANUARY 21, 2024

At the very least, we all have a Facebook profile and know the basics of how Facebook works. Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. How come the other guy has so many followers but you have none? Why Should you Market your Business on Facebook Pages?

Non-Profit 108

Non-Profit Analytics Product Social Media Marketing 108

OnPassive Marketing

APRIL 15, 2023

This blog will delve into Twitter Blue and Twitter checkmark and how it works. However, while only Blue subscribers will be able to create them, they will be available for everyone to read. Users can create up to 10 folders, each containing up to 100 bookmarks. Twitter Blue is not a replacement for the free version of Twitter.

User-Generated 105

User-Generated Advertising Advertisers Customer 105

SMA Marketing

OCTOBER 20, 2022

As a small business owner, you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, emails, and special offers to creating images or videos, and even PPC services are easily delegated so you can focus on running your company. Small business networking has many advantages.

SEO 97

SEO Real Estate Promotion Food 97

Hubspot Marketing

DECEMBER 21, 2023

If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you're looking for something about the same size and thickness as a business card? It becomes clear how alike most business cards have come to look. But to steer clear of “clichés and exaggerated claims.”

CMO 103

CMO Communications Management Law 103

Search Engine Land

MARCH 12, 2024

All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.” This article covers: How Gemini functions in Google Ads. This article covers: How Gemini functions in Google Ads. It combines your expertise with Google AI.

User-Generated 122

User-Generated Advertising Advertisers Logistics 122

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Listen to an audio summary of this post: How to Design a Facebook Business Page 1. Create your page. Click Create Page.

Gen Z 113

Gen Z User-Generated Millennials B2C 113

Many Chat

MAY 6, 2022

If you’re an ecommerce business, you’ll want to make sure your profile picture makes the best impression, based on your product, branding, and target audience. This article will cover the basics of how to create a memorable profile picture for leveling up your Instagram presence, with ideas and examples. Opt for a logo.

eCommerce 97

eCommerce Real Estate Branding Place 97

Hubspot Marketing

APRIL 2, 2024

Take the full course to learn more about responsive design and how to optimize your website's performance. Without it, you can't cater to the majority of internet users, and are likely missing out on traffic and leads for your business as a result. So how do you create an effective mobile experience? CTA to “Call Now!”

Energy 98

Energy User-Generated B2C eBook 98

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. However you got here, you're not happy. The Right (and Wrong) Reasons to Rebrand.

Food 143

Food Branding Place Product 143

Martech

OCTOBER 30, 2023

We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block.

Email Marketing 116

Email Marketing Marketing Strategy Marketing Marketers 116

Hubspot Marketing

APRIL 29, 2022

That's 300 opportunities to market yourself and your business in those individual emails you send. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you're working on.

User-Generated 145

User-Generated Communications Promotion CRM 145

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Now, marketing needs to show ROI quickly.

Branding 140

Branding Transform Marketing Marketers 140

Martech

OCTOBER 12, 2023

Those updates cost money and while we don’t know how much any of these companies are making from AI, Patel and Ahmad estimate that for Google each search brings in less than half a cent in revenue. Firefly Vector Model creates line-based objects that can easily be reshaped and edited in Adobe Illustrator and similar tools.

User-Generated 115

User-Generated eCommerce Advertising Advertisers 115

Buffer Marketing

MAY 9, 2024

So, in this article, we’ll share some insight into LinkedIn SEO and how it can help you get featured by the algorithm – no SEO expertise required. Like traditional SEO, LinkedIn SEO optimizes your personal or business page to rank higher in LinkedIn’s search results. Social media search is growing.

SEO 99

SEO User-Generated Thought Leadership Social Media Marketing 99

Orbit Media Studios

JANUARY 31, 2023

This is our how-to guide for writing and designing an effective website homepage. The company logo We’ll start with the obvious. The logo goes in the top left (at least on 93% of websites ) or in the top center. The logo is obvious because of its placement in that key position in the top left, not because of its size.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140