how-to-develop-a-content-strategy 
Sachs Marketing Group
JULY 27, 2023
Developing a blog content strategy involves defining your goals, researching competitors, creating audience personas, and mapping out blog categories. Further, you’ll need to undertake topical and keyword research, brainstorm content ideas, outline a content calendar, and then publish and market your content.
OnPassive Marketing
JUNE 7, 2022
Content marketing is developing content with the specific purpose of building an online audience. This article will walk you through a few concrete steps you can take to ensure that your content meets the needs of your target audience and helps you develop a solid strategy for promoting your content.
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Marketing Insider Group
MARCH 25, 2019
Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services?
Marketing Insider Group
FEBRUARY 19, 2018
Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group.
Content Marketing Institute
SEPTEMBER 3, 2019
If your content doesn’t connect with an audience, success isn’t an option. And use these resources to create an effective content marketing strategy. Continue reading → The post How to Develop a Content Strategy: Start With These 3 Questions appeared first on Content Marketing Institute.
Trade Press Services Newsletter
MARCH 7, 2024
Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Revenue, however, is not the only benefit.
Trade Press Services Newsletter
FEBRUARY 1, 2024
Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because “that’s what we’ve always done.” Six Ways to Break the Groundhog Day Loop Are you stuck in a marketing rut and not sure how to escape?
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