Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? Otherwise, let's get started. How many visitors does a website typically get?

B2C 144

B2C Analytics User-Generated SEO 144

Rock Content

APRIL 10, 2024

Think about that as you work on your brand’s website. Do you see a steady amount of traffic or just a trickle, and you hope it will grow exponentially in the weeks, months, and years to come? On-site SEO is the same as on-page SEO and is best defined as optimizing a website’s content to rank on a search engine.

SEO 98

SEO Copywriting Branding Product 98

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? Using this framework, we have: Estimated SGE traffic drops for 23 websites.

SEO 144

SEO Management User-Generated Product 144

Search Engine Land

APRIL 8, 2024

After that, how you can improve prompts to get even better answers from me. Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Include relevant links back to your website within the content. I am the first generative AI chatbot for search marketers.

Finance 102

Finance Manufacturing Health Education 102

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms.

SEO 130

SEO PR eCommerce Analytics 130

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Search Engine Land

APRIL 22, 2024

Over the years, Google has seemingly established a pattern in how it interacts with the web. Consume : Google collects data from the web by crawling websites. Many webmasters injected thousands of keywords per page in the interest of getting more search traffic than was fair. This step is important.

SEO 110

SEO User-Generated Advertising Advertisers 110

Search Engine Land

NOVEMBER 10, 2023

If you work in marketing or SEO , looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. Dig deeper: How to make better SEO reports for the C-suite 2.

SEO 127

SEO Advertising Advertisers Place 127

Rock Content

APRIL 12, 2024

More importantly, what can you start doing today to give your SEO strategy a much-needed boost? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. Let’s dive in.

SEO 97

SEO Key Performance Indicator Marketing Plan Target Market 97

Orbit Media Studios

MARCH 10, 2024

You’re getting a flurry of attention and traffic. Usually, the spike in website traffic from media coverage lasts only for a few hours. Traffic goes back to what it was within a day or so. It’s visible in your referral traffic and often your direct traffic. But it won’t last long.

PR 104

PR SEO CMO Energy 104

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. What is unassigned traffic? How does GA4 classify user acquisition and traffic?

Analytics 143

Analytics User-Generated Digital Marketing Management 143

Search Engine Land

FEBRUARY 9, 2024

After that, how you can improve prompts to get even better answers from me. The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. SGE includes links to publisher websites and allows users to toggle for deeper dives into additional sources.

User-Generated 118

User-Generated SEO PR Digital Marketing 118

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. What are MFA websites? MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. Johnson & Johnson.

Advertising 128

Advertising Advertisers Non-Profit Branding 128

Sprout Social

JULY 25, 2023

So, how do you bridge this gap between strategy and execution? How do you ensure your social media reporting is contextual to your organization’s overall objectives? And how do you show the true impact of your metrics with effective data storytelling for executive buy-in?

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. Knowing this helps you tailor your marketing to their interests.

SEO 127

SEO PR Law eBook 127

Search Engine Land

MARCH 8, 2024

The day after Google released its new search spam policies , including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. Humans review your site and determines the site is in violation of a spam policy. How to fix your site after a manual action.

User-Generated 137

User-Generated SEO 137

Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. What is Blogging, and How Do You Do It?

Whitepaper 105

Whitepaper SEO eBook Place 105

Search Engine Land

NOVEMBER 21, 2023

Attracting good traffic to your website and related properties is a great achievement in SEO. to get those traffic numbers up! How much of that traffic is actually converting? Whatever your ideas, create a clear testing approach and see what works best for driving actual acquisition.

Real Estate 134

Real Estate SEO Education Analytics 134

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. A cautionary tale Maintaining traffic during a redesign can be tricky.

SEO 128

SEO New Technology Management Digital Marketing 128

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. Seriously, it takes less than 90 seconds to install, it’s free to signup, and you get your first 500 contacts at no cost. To 10x your ROI!

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Search Engine Land

JANUARY 5, 2024

Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer. Websites that can’t reach the top 10 of Google’s organic results might be able to appear as links within SGE.

Finance 143

Finance Fashion Food Health 143

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. Here are a few reasons why your brand may be missing out.

User-Generated 108

User-Generated Analytics SEO Branding 108

Rock Content

APRIL 22, 2024

She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. The more data you source, the more accurate your decisions should be. You need to make sure your ROI exceeds your expenses. Other experts back up this assertion.

Digital Marketing 95

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 95

Search Engine Land

NOVEMBER 14, 2023

SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the most out of the visitors you already have? Even if customer experience isn’t your direct responsibility, it should be on your radar. Traffic alone is a vanity metric. If not, tweak and retest.

Price 112

Price eCommerce Manufacturing SEO 112

Hubspot Marketing

APRIL 2, 2024

The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. So how do you create an effective mobile experience? How does responsive design work?

Energy 98

Energy User-Generated B2C eBook 98

Customers.ai

MARCH 19, 2024

Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t growing organic traffic. The hardest part is understanding where that organic traffic is in the funnel and converting those visitors into actual customers. Let’s look at three ways you can convert organic traffic into real revenue.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Search Engine Land

SEPTEMBER 11, 2023

However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing.

Affiliate Marketing 140

Affiliate Marketing Marketing Marketers SEO 140

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. Start with a goal. Find a CMS tool.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Search Engine Land

JANUARY 9, 2024

To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Learn how to link your GA4 and GSC accounts so you can analyze your site’s organic search performance alongside other key metrics. Get the daily newsletter search marketers rely on.

Analytics 108

Analytics Management Search Marketers Product 108

Search Engine Land

NOVEMBER 15, 2023

Content overflow is sinking your ship Clients are shocked when we advise them to reduce and consolidate their content footprint. The common response we get is, “But we can’t remove these landing pages because of SEO.” Nearly 91% of content gets no traffic from Google. Army recruiting website. And you need to.”

SEO 113

SEO User-Generated Shipping Customer Journey 113

Rock Content

MARCH 11, 2024

Each year, businesses consider what they can afford to spend on content marketing and what they get from it. For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenue? It’s not to increase your sales immediately.

Content Marketing 98

Content Marketing Key Performance Indicator Marketing Marketers 98

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. How is it measured? And most importantly, how do you improve your website’s rating? Lucky for you, we’re ready to answer all of your questions. How Is Domain Authority Calculated?

SEO 134

SEO Place Branding Marketing 134

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. Throughout the summer, we dove into June and July web traffic and deal data from over 103,000 anonymous HubSpot customers around the globe. Web Traffic Went Down In June 2021, global traffic dipped across almost all industries and segments.

Manufacturing 97

Manufacturing Communications Health Analytics 97

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Capturing and attributing dark social traffic presents a great opportunity for marketers to demonstrate their value. Use links to your advantage. Avoid generalized, overly broad messages.

Marketing 104

Marketing Marketers Place Influencer Marketing 104

Search Engine Land

APRIL 4, 2024

There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. The more your organic traffic is made up of clicks from branded searches, the more reason to check in.

SEO 123

SEO Analytics PR Branding 123

Martech

OCTOBER 31, 2023

GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Whether it’s button clicks, page views or system events, it really tells you what’s what’s going on on your site.”

Analytics 115

Analytics User-Generated Price Promotion 115

Search Engine Land

FEBRUARY 2, 2024

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. Don’t just focus on one version of your top keyword(s).

SEO 134

SEO Real Estate User-Generated Analytics 134