Search Engine Land

SEPTEMBER 14, 2023

And what qualities make a prompt perfect – or at least good? To stand out, be concise, provide detailed instructions, and avoid overly complex questions that can lead to confusion and deviation from your intended point. ” Be relevant : “Make sure your prompts are relevant as ChatGPT is very conversational.

SEO 137

SEO Search Marketers Branding Marketing 137

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Search Engine Land

JANUARY 11, 2024

Google said these changes are aimed to “focus on quality and reliability,” adding it will “ultimately make it easier to use Assistant across devices,” the company wrote. It makes you wonder if AI will be the future and overtake Google Assistant. Using your voice to send an email, video or audio message.

New Technology 113

New Technology Management Customer SEO 113

Search Engine Land

APRIL 17, 2023

If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. In almost any scenario where somebody needs instructions and help on how to do something, great how-to content can swoop in and improve their lives. Why does this matter?

Education 101

Education Entertainment Branding SEO 101

Orbit Media Studios

MAY 25, 2023

How-to content is among those gaining the most engagement and links. Given its topics’ relevancy, authors can refine and update it regularly to breathe new life into it and make it work again. What makes an efficient guide? How to write the one that brings traffic and turns readers into clients? Search intent.

User-Generated 99

User-Generated eBook Education Branding 99

AWeber

MARCH 14, 2023

As a video content creator, you probably already know a consistent presence on YouTube can help you engage with customers, promote special offers and build brand awareness. When you have your own email list, you’re able to communicate exclusively with an audience of engaged viewers who enjoy watching your videos. With over 2.6

Real Estate 105

Real Estate eBook Email Marketing Communications 105

Search Engine Land

JULY 17, 2023

The challenge is this: how do you find these new keywords no tool can provide and no competitor is ranking for? When you research the topics they like to read about, you also learn more about your industry, making you a real expert in audience research. SEO tools give you keywords variations of your main keyword.

SEO 97

SEO Real Estate User-Generated eBook 97

Orbit Media Studios

JUNE 6, 2023

Video… It’s a powerful component of a content strategy. Analytics… It’s how we know the behavior of our visitors. But how do you track video views in Analytics? More specifically, how do you track embedded YouTube videos using GA4? Follow these instructions. No setup is required.

Analytics 107

Analytics User-Generated Management Place 107

Buffer Marketing

MAY 2, 2024

  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. One story that really sticks out involves a creator who had built a solid following on YouTube—over 17,000 subscribers and 600,000 views—but was only making about $400 a month. 

Affiliate Marketing 70

Affiliate Marketing Manufacturing User-Generated Promotion 70

Search Engine Land

OCTOBER 5, 2023

Despite this complexity, grasping the key takeaways from semantic SEO is crucial for formulating the best plans to drive SEO results. In this two-part series, I’m taking a different approach. Why learning about learning strategies is worth your time as an SEO Unlike many other fields, SEO is in a state of flux.

SEO 107

SEO Transform Education Management 107

Orbit Media Studios

FEBRUARY 28, 2024

But if the reader makes it all the way down, catch them before they hit rock bottom by adding “Related articles” to the bottom of your blog detail page template. Hopefully, answers are easy to find. Navigation labels are clear. Internal links are useful. The search tool is helpful. But then they hit a dead end. They just stop.

eCommerce 128

eCommerce Shipping Analytics Place 128

Scoop.it!

MARCH 7, 2024

For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? Here, we’ll examine what accessible content is and how you can make your online content more accessible to people with disabilities. Online content creation isn’t a day’s job.

Management 89

Management SEO Content Marketing Customer Marketing 89

Buffer Marketing

JANUARY 29, 2024

  In this article, we explore Bluesky's roster of features (so far), broken up by category and highlighting how they cater to the evolving needs of today's social media users. The platform became popular as users looked for alternatives to Twitter/X in 2022. Learn more about Bluesky’s approach to moderation here.

Management 90

Management Customer Promotion Social Media Marketing 90

Search Engine Land

FEBRUARY 21, 2024

This article delves into how SEO experts use ChatGPT and provides insights into the most popular custom GPTS available now and how they’re being integrated into overall SEO strategies. How are SEO professionals using ChatGPT? OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals.

SEO 128

SEO Customer User-Generated Price 128

Hubspot Marketing

MARCH 1, 2024

How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI. Read on for my favorite post-purchase emails, why they work, and how to make them your own.

Shipping 91

Shipping Customer loyalty CMO Food 91

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

Fashion 103

Fashion Food Entertainment Education 103

Search Engine Land

AUGUST 30, 2023

But how do you get your content to consistently show on these surfaces? You can learn how to set up your account right the first time. Let’s dive into the intricate details of configuring Google Publisher Center to amplify your articles and videos on Google News surfaces. You see Google News surfaces every day.

SEO 141

SEO User-Generated Management Branding 141

Search Engine Land

NOVEMBER 22, 2023

Looking at search results for the same query, before and after major Google updates, makes a lot more sense when you understand the granularity with which Google approaches understanding the intent behind a query, and what it means to have high-quality, helpful content. Google is: Refining what it means to provide high-quality search results.

User-Generated 141

User-Generated SEO Place Branding 141

Sprout Social

SEPTEMBER 16, 2022

This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. In this article, we’ll show you how to post a YouTube video on both desktop and mobile.

User-Generated 109

User-Generated Promotion SEO Branding 109

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Improved efficiency How many of the things that you do daily can be done faster with a little help from AI? Is your marketing team tired of hearing about AI? To some extent, we all are. That’s no surprise.

Copywriting 123

Copywriting User-Generated CRM Marketing 123

Hubspot Marketing

JULY 13, 2023

Seeing photos and videos from other consumers before making a purchase reduces the likelihood of a return for 69% of shoppers. Despite the benefits, figuring out how to embed this content can be tricky. Click Copy Code or make customizations. If you make customizations, click Update , then Copy Code.

User-Generated 145

User-Generated Shoppers Customer Place 145

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos. Film videos in a flash.

Social Media Marketing 97

Social Media Marketing User-Generated Analytics Product 97

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. how to make money from your YouTube Shorts. It’s been possible to monetize regular long-form YouTube videos for more than 15 years now.

Affiliate Marketing 93

Affiliate Marketing Promotion Price Retail 93

Sprout Social

OCTOBER 31, 2023

Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. It’s no longer a question of when but how they will adopt AI. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

User-Generated 98

User-Generated Copywriting Influencer Marketing Energy 98

Martech

DECEMBER 6, 2023

This is a perfect example of how generative AI technology is starting to move toward a blended approach between text and visuals. As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising.

Whitepaper 93

Whitepaper eBook Advertising Advertisers 93

AWeber

FEBRUARY 15, 2023

You’ve got your content written and your audience is waiting to hear from you but the thought of manually dragging-and-dropping multiple images, buttons, and text elements is making your head spin. How Link Previews can help you right now Save a meaningful amount of time writing your curated newsletter. You need help, and fast.

Transform 91

Transform Product Email Marketing Marketing 91

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. In this blog, we will explore why video marketing has become an indispensable weapon in the digital marketer’s arsenal in 2023 and how it can effectively capture the attention and engagement of today’s consumers.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Hubspot Marketing

MARCH 10, 2021

The irony doesn't escape me that I'm currently writing a "How to" guide on … "How to" guides. How to Guides are incredibly valuable opportunities to reach new audiences with useful, high-quality content. How to Guides are incredibly valuable opportunities to reach new audiences with useful, high-quality content.

B2C 145

B2C eBook User-Generated Content Marketing 145

Marketing Insider Group

APRIL 8, 2024

Stick with us, and we’ll show you how CustomGPT is changing the game and how you can leverage it to stay ahead. CustomGPT adjusts to your business’s language, tone, and objectives, making it versatile for various tasks like content creation or customer support. So, why should you care?

Transform 104

Transform Customer Management Communications 104

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. They were excited to have the opportunity to share their experiences using video.

User-Generated 116

User-Generated Customer CRM eCommerce 116

AWeber

MAY 30, 2023

Anytime I make a purchase, no matter how big or small, I always do my research. Anytime I make a purchase, no matter how big or small, I always do my research. And I’m not alone, 53% of shoppers say they do online research before making a purchase. But now I had to find someone to install a new heater.

Shoppers 83

Shoppers Price Advertising Advertisers 83

Hubspot Marketing

JUNE 21, 2023

million live video viewers in 2023. Facebook Live is the second-most popular live stream video platform in the U.S., A recording of the video is also published to the page or profile so it can be watched again later. We'll go over how to broadcast from mobile and desktop devices in the sections below.

Promotion 145

Promotion eBook Analytics Entertainment 145

Martech

JUNE 29, 2022

Display & Video 360 (DV360). How to integrate. No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The paid media platforms in GMP have advanced, automated reporting. What about the middle? Google Ad Manager (GAM).

Analytics 100

Analytics Advertising Advertisers Digital Marketing 100

Hubspot Marketing

DECEMBER 16, 2022

more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch. Read the full post to learn how to schedule IG Reels. Read the full post to learn how to schedule IG Reels. How to Schedule Instagram Reels With Creator Studio by Meta. and 12 p.m.

Price 97

Price User-Generated Management eCommerce 97

Search Engine Land

FEBRUARY 12, 2024

How to update old content: A step-by-step process Stagnant content is a recipe for declining engagement and lost relevance. So, how do you evaluate which content needs an update? Breathing new life into older content is critical for success. Don’t just guess or use intuition – dig into the data.

User-Generated 123

User-Generated Whitepaper SEO Energy 123

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Up to 57% of all U.S.

Video Marketing 97

Video Marketing Marketing Marketers Entertainment 97

Buffer Marketing

FEBRUARY 15, 2024

Here’s how. How to join the TikTok Creativity Program To join the TikTok Creativity Program, here’s a simple guide to get you started: First, ensure you meet all the eligibility criteria mentioned in the previous section Navigate to the TikTok Creativity Program section within the app.

Analytics 95

Analytics Law Health Entertainment 95