Search Engine Land

APRIL 29, 2024

Leveraging account-based marketing to target high-intent audiences. Using AI-driven automation. This strategy involves leveraging your company’s data analytics and advanced segmentation techniques to deliver tailored content and offers to individual prospects based on your preferences, behaviors and demographics.

eBook 95

eBook Whitepaper Copywriting Education 95

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customer 104

Customer User-Generated Analytics Place 104

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Price 131

Price User-Generated Education eBook 131

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. How confident are you with your team’s readiness for change? An effective method for assessing AI readiness is the 5P framework, which includes: Purpose.

Transform 119

Transform User-Generated CMO New Technology 119

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data.

CRM 120

CRM Manufacturing User-Generated Management 120

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Reducing carbon emissions can come at a hefty cost to businesses, but doing nothing is not an option. The first step is setting tangible goals.

Digital Marketing 119

Digital Marketing Energy Advertising Advertisers 119

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. Do businesses really need to target Maps specifically?

User-Generated 107

User-Generated Advertising Advertisers Promotion 107

Rock Content

MAY 13, 2024

If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight.

Marketing Strategy 84

Marketing Strategy User-Generated Digital Marketing Marketing 84

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? Let’s dive into my recommendations.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. How it will work. Voiceover script generation.

Transform 135

Transform User-Generated Traditional Marketing Advertising 135

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Because understanding CustomGPT could mean unlocking a new level of precision and personalization in your AI-driven initiatives. Well, according to OpenAI’s CustomGPT, now you can.

Transform 97

Transform Customer Management Communications 97

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Transform 106

Transform Manufacturing Pharmaceutical Analytics 106

Search Engine Land

DECEMBER 12, 2023

Enter the world of predictive analytics, where the key to above-and-beyond search performance lies in the strategic use of AI technologies and the integration of your own customer data, marketing data and web analytics data. Discover how activating these models on Google Ads campaigns can lead to unparalleled performance outcomes.

Analytics 103

Analytics Customer Marketing Marketers 103

Search Engine Land

APRIL 1, 2024

As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms. Brands can learn from content creators by observing the topics they choose, the questions they answer and how they engage with their audience.

User-Generated 101

User-Generated SEO Search Marketers Branding 101

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 129

SEO User-Generated Transform Market Trends 129

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits.

Advertising 118

Advertising Advertisers Transform Communications 118

Hubspot Marketing

MAY 23, 2023

So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive. To keep you in the loop, here's a breakdown of AI's role in marketing automation and how marketers can leverage it. How is AI driving marketing automation? billion in 2021. million by 2030.

Food 134

Food Marketing Marketers CRM 134

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Transform 108

Transform Advertising Advertisers Law 108

Rock Content

MAY 10, 2024

These days, it’s impossible to do anything online without hearing about artificial intelligence (AI). You’ll likely stumble across another way AI is revolutionizing the world of digital marketing. Businesses and individuals are leveraging various AI apps to overcome productivity challenges and become more efficient.

Finance 79

Finance User-Generated Marketing Marketers 79

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Customer 143

Customer Transform CMO Retail 143

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in terminology. Here’s where AI can assist.

User-Generated 117

User-Generated Advertising Advertisers Management 117

Rock Content

MARCH 18, 2024

Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. AI and automation simplify data analysis, audience engagement, and content reach. In what ways can AI help drive your content marketing for better outcomes? On top of that?

Content Marketing 92

Content Marketing Marketing Marketers Analytics 92

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. Here are the key points from their recent article: AI can automate repetitive marketing tasks (e.g.,

Transform 107

Transform Retail Marketing Marketers 107

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. For example, is your DAM ready for AI? Its potential is unlimited. This is both exciting and concerning.

Management 109

Management Transform User-Generated Brand Management 109

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. Plus, marketers can use AI to target the best days and times for the highest engagement.

Key Performance Indicator 95

Key Performance Indicator Transform Marketing Mix Marketing 95

Search Engine Land

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits.

Advertising 112

Advertising Advertisers Transform Communications 112

Businesses Grow

MAY 20, 2024

The most important word in marketing A few years ago, I helped a business selling highly engineered metal parts to the aerospace market. The most important word in marketing A few years ago, I helped a business selling highly engineered metal parts to the aerospace market. Yes, there is a most important word in marketing!

Shipping 118

Shipping Non-Profit Price Marketing 118

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt What are the top use cases for startups using generative ai for growth efforts? The language model is based on content from MarTech embedded on top of ChatGPT.

Key Performance Indicator 94

Key Performance Indicator Personalized Marketing Social Media Marketing Product 94

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. You've come to the right blog if your business is in the same boat. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1.

Thought Leadership 107

Thought Leadership Marketing Marketers Management 107

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Transform 135

Transform Customer Customer Journey User-Generated 135

Hubspot Marketing

MAY 1, 2023

Artificial intelligence will change how businesses operate. In fact, AI's impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees, according to our State of Artificial Intelligence survey. Business leaders agree.

CMO 122

CMO Analytics Product Customer 122

Search Engine Land

NOVEMBER 9, 2023

Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. Leverage search trends and organic data to inform the content marketing strategy. The role of an SEO professional has undergone a major transformation in recent years. And the search landscape has changed significantly.

SEO 113

SEO PR Transform eCommerce 113

Hubspot Marketing

JANUARY 22, 2024

Among marketers who leverage influencer marketing, nearly half (47%) found the most success with micro-influencers. 50% of marketers plan to increase their investment in social commerce in 2024, and 14% plan to leverage it for the first time this year. It's an exciting time but also a bit overwhelming. Let's dive in.

eCommerce 119

eCommerce Marketing Marketers Influencer Marketing 119

Martech

MAY 21, 2024

Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert. Additionally, contextual placement, time of day, day of week, and device can all be leveraged to customize the marketing interaction further.

Millennials 97

Millennials Advertising Advertisers Branding 97

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. And you can have other stages, but that’s how I think about it.” trillion in annual global productivity.

Customer 98

Customer Analytics CRM Product 98

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should.

Customer 115

Customer Gen Z User-Generated Analytics 115