Digital Marketer

OCTOBER 27, 2022

The big season is almost upon us. Here are three steps content and SEO can help your holiday promotion and marketing efforts: 1. For service-based businesses, researching holiday searching trends and bundling services with related products will help boost sales and create word-of-mouth marketing opportunities.

SEO 78

SEO Transform eCommerce Promotion 78

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. Quick Takeaways.

Content Marketing 95

Content Marketing Marketing Marketers Manufacturing 95

Scoop.it!

OCTOBER 11, 2022

B2B content marketing can help boost search engine rankings, increase brand awareness and help establish a business as a leader in an industry. Content can boost brand visibility and plant seeds in the minds of readers, leading to an increase in traffic, leads, and sales. Content curation comes with many challenges, however.

B2C 81

B2C Energy Marketing Marketers 81

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data.

Content Marketing 97

Content Marketing Transform Finance Marketing 97

Content Marketing Institute

NOVEMBER 16, 2020

You can use it to drive new, relevant content ideas and make your content marketing more effective. Continue reading → The post How to Use Live Chat Data to Drive New Content Marketing Ideas appeared first on Content Marketing Institute. Let’s look at five opportunities.

Content Marketing 123

Content Marketing Marketing Marketers Customer 123

Search Engine Journal

DECEMBER 2, 2020

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts. The post How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson appeared first on Search Engine Journal.

Content Marketing 134

Content Marketing Marketing Marketers 134

Search Engine Journal

MAY 21, 2020

Looking for a way to measure whether your content marketing is successful? Here's how you can use Google Data Studio to calculate the ROI. The post How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin appeared first on Search Engine Journal.

Content Marketing 141

Content Marketing Marketing Marketers Analytics 141

Content Marketing Institute

JANUARY 10, 2019

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience of a hypothetical content marketing team. Scrum benefits for content teams.

Content Marketing 92

Content Marketing Marketing Marketers Product 92

Marketing Insider Group

OCTOBER 29, 2018

If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content. The post How to Use Personalization in Content Marketing appeared first on Marketing Insider Group.

Content Marketing 91

Content Marketing Marketing Marketers Marketing Strategy 91

Marketing Insider Group

APRIL 16, 2018

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. By far, it’s LinkedIn for B2B content marketing. And what’s the most powerful social channel? It has […].

Marketing Strategy 111

Marketing Strategy Content Marketing Social Media Marketing Marketing 111

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Click To Tweet.

Content Marketing 96

Content Marketing User-Generated Marketing Marketers 96

Content Marketing Institute

APRIL 20, 2022

Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started. Continue reading →

Product 114

Product Marketing Marketers 114

Zumvu

FEBRUARY 16, 2021

When done right, content marketing can help you reach and engage wider audiences. Learn how to use content marketing to grow your brand and boost sales.

Content Marketing 52

Content Marketing Marketing Marketers Branding 52

Marketing Insider Group

DECEMBER 3, 2015

Naturally, this means that the duty of a content marketer is to learn the words that poke the most fun at yourself – and then poke yourself in […]. The post How To Use Humor In Content Marketing appeared first on Marketing Insider Group.

Content Marketing 96

Content Marketing Marketing Marketers 96

Rock Content

AUGUST 24, 2017

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling. Product Spotlight.

Marketing Strategy 72

Marketing Strategy Content Marketing Advertising Advertisers 72

Marketing Insider Group

SEPTEMBER 28, 2016

The post How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X appeared first on Marketing Insider Group. The post How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X appeared first on Marketing Insider Group.

Non-Profit 93

Non-Profit Content Marketing Marketing Marketers 93

Marketing Insider Group

JULY 10, 2015

What The Social Selling Influencer Facts Tell Us. Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Oh, and make sure your expert content is front and center!

Content Marketing 79

Content Marketing User-Generated Marketing Marketers 79

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. Content is still king.

Thought Leadership 89

Thought Leadership Copywriting Inbound Marketing SEO 89

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads.

Whitepaper 125

Whitepaper Marketing Marketers User-Generated 125

Search Engine Land

MAY 20, 2024

However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be). To help you put this into practice, take a copy of this templated worksheet and use it each time you need to generate some more ideas. Why write content for Google in 2024?

SEO 109

SEO Non-Profit Energy Finance 109

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 125

PR Transform CMO Marketing 125

Search Engine Land

MAY 13, 2024

There’s been much talk about core updates , helpful content , reputation abuse , etc. SEO is real marketing now With every algorithm and change, we move further away from the old days of tricking the search engines and closer to having to do real marketing. Too often, I meet with SEOs and businesses whose approach is backward.

SEO 138

SEO User-Generated Promotion Branding 138

Rock Content

MAY 13, 2024

AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. It’s free to use and capable of generating incredibly human-like text in seconds, as well as handling numerous other tasks. This process is called prompting.

Marketing Strategy 87

Marketing Strategy User-Generated Digital Marketing Marketing 87

Social Media Examiner

MAY 20, 2024

Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report.

Social Media Marketing 98

Social Media Marketing Marketing Marketers Marketing Plan 98

Martech

MAY 14, 2024

AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences.

Customer 99

Customer Management Marketing Marketers 99

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Price 134

Price User-Generated Education eBook 134

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. So, in this article, we’ll share some insight into LinkedIn SEO and how it can help you get featured by the algorithm – no SEO expertise required. Social media search is growing. What is LinkedIn SEO?

SEO 123

SEO User-Generated Thought Leadership Social Media Marketing 123

Hubspot Marketing

MAY 16, 2024

To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). Organic marketing isn't like paid ads, it's not about direct LTV to CAC.

CMO 100

CMO User-Generated Advertising Advertisers 100

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Customer 108

Customer Communications Product Management 108

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Customer loyalty 121

Customer loyalty SEO User-Generated Product 121

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 130

Whitepaper Content Marketing Thought Leadership Marketing 130

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Use visualizing work for transparency and quick communication.

Customer 110

Customer User-Generated Analytics Place 110

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Both provided a summary of the different categories of marketing technology and the purpose of each technology. However, both left me wanting more.

CRM 127

CRM Marketing Automation Platform Retail Customer Journey 127

Search Engine Land

MAY 20, 2024

How did we get to this point? First, sites were hit with the September 2023 helpful content update (HCU). First, sites were hit with the September 2023 helpful content update (HCU). The last HCU update in 2023 was advertised by Google as impacting sites with identified unhelpful content.

Gen Z 122

Gen Z SEO Millennials Energy 122

Search Engine Land

APRIL 29, 2024

And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. Many SEOs tend to advise using ccTLDs in each market if you have the resources. See terms.

SEO 113

SEO Fashion Branding Management 113

Backlinko

MAY 22, 2024

The world of online marketing evolves quickly. At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it.

Inbound Marketing 84

Inbound Marketing Transform Social Media Marketing Digital Marketing 84

Martech

MAY 21, 2024

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. However, some content and creative marketers have taken the concept of a creative brief to the extreme. It gets rejected by the creative director.

Marketing 86

Marketing Marketers Promotion Content Marketing 86