How To Use Cybersecurity As An Effective Marketing Tool
Zumvu
DECEMBER 29, 2021
Not many business owners are aware of the significant value that cybersecurity also brings to the table as a marketing tool to win the trust of everyday customers.
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How to build customer trust through data privacy and security
Martech
JANUARY 30, 2024
To build and retain your client’s trust, it’s time to take cybersecurity seriously. The reality is that any tech-using business can be a target. Smaller businesses without strong IT teams are ideal victims, as they lack the tools to prevent and mitigate cyberattacks. So, how do you create this stronghold?
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Google and world’s largest ad group announce landmark AI collaboration
Search Engine Land
APRIL 9, 2024
PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. How it will work. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. Hyper-realistic product representation: This system uses Gemini 1.5
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Everything You Need to Know About AI Cybersecurity
Hubspot Marketing
AUGUST 15, 2023
Recent research by Blackberry reveals that 82% of IT decision-makers plan to infuse their cybersecurity strategies with AI within the next two years. In this article, we're breaking down the ins and outs of AI cybersecurity solutions. What is AI cybersecurity? How can AI help cybersecurity? Let’s dive in.
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The dark side of virtual try-on tools: Safeguarding biometric data
Martech
MAY 8, 2024
The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. No matter how I turned my head, I got a good idea of how the sunglasses fit.
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Reverse IP Lookup Tools Are Dead
Customers.ai
DECEMBER 18, 2023
For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. Unfortunately, times have changed and the reverse IP lookup tools we relied on for so long are no longer as powerful as they once were. What Information Do Reverse IP Lookup Tools Provide?
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How to use always-on marketing in paid search
Search Engine Land
JULY 26, 2023
At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?
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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy
Scoop.it!
APRIL 11, 2024
Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)
Hubspot Marketing
FEBRUARY 15, 2024
Instead of using my name, it addressed me as “Dear valued customer.” Tools like generative AI have made it easy for them to mimic the branding, tone, and even the writing style of legit companies. Here are some common types, with phishing email examples of how they might look. But a few things just didn’t add up.
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Metaverse dangers: How to protect brands from the dark side
Sprout Social
JANUARY 19, 2023
And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.
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How to protect customer trust when using AI
Martech
MARCH 14, 2024
The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. How to get it right Be very deliberate about where you deploy AI and how you do it. This might not seem like a big issue.
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User-generated content from Catch+Release fuels success for cybersecurity firm F5
Martech
NOVEMBER 13, 2023
What we do is give our customers tools and technologies to build and deploy more secure applications.” “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” “How do you make the internet work like a stock library?
5 Coding Bootcamps to Help You Snag a Job In Digital Marketing
Neil Patel
MAY 3, 2021
When you think of coding, your next thought probably isn’t digital marketing. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. How Much Do Coding Bootcamps Cost? How Can Coding Bootcamp Help You Get a Job in Digital Marketing?
How to get more ROI from your ABM tech
Martech
AUGUST 23, 2023
Developing a solid strategy will help your organization use new ABM technology effectively. But if you retrofit ABM and just plug in new tech, then you’re not changing sales and marketing motions. Make emotional connections to orchestrate higher sales A cybersecurity company Jaramillo consulted was stuck in its ABM strategy.
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What’s new and what’s working, in B2B channel partner marketing
Martech
DECEMBER 26, 2023
Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.
The role of artificial intelligence in business in 2024
Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.
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MarTechBot: Insights from real-world usage (so far)
Martech
JUNE 9, 2023
While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Would it be useful? Since April, MarTechBot has engaged in over 600 conversations with marketers. This methodology is decidedly imperfect but useful.
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AI Voice Cloning: Everything You Need to Know For Now
Spiralytics
JUNE 11, 2023
But images aren’t the only pieces of content that AI can produce convincingly—AI voice cloning, which essentially mimics one’s voice for different use cases, is also emerging. It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. What is AI Voice Cloning?
Social Media Guidelines for Healthcare Professionals [Tips + Free Template]
Hootsuite
JUNE 29, 2023
Social media guidelines in healthcare are institution-specific rules for how healthcare professionals should conduct themselves and the entity they represent online. A social media policy details how the company should be portrayed on social media platforms. Content creators and marketers love style guides. Let’s scrub in!
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19 Best AI Platforms for Marketers and Marketing Analysts in 2023
Hubspot Marketing
SEPTEMBER 25, 2023
If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.
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Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use
Hubspot Marketing
OCTOBER 24, 2023
Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.
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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]
Hubspot Marketing
JUNE 28, 2023
Good thing this article breaks down the best hard skills for resumes, explains why they matter, and tells you how to showcase them best. How to Showcase Hard Skills on Your Resume Hard Skills to Show on Your Resume What are hard skills? Use bullet points to showcase your hard skills. What are hard skills?
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5 SEO Success Stories to Inspire Your 2021 Strategy
Hubspot Marketing
APRIL 20, 2021
Thankfully, there are various tools specifically designed to help you with SEO, build domain authority, and achieve high ROI. In this post, we’ll hear inspiring stories from HubSpot clients that have used our SEO tools to achieve business success. Ironpaper is a digital marketing agency that helps their B2B clients grow.
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Why martech integration needs more than technical skills
Martech
AUGUST 19, 2022
Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Get MarTech! In your inbox. Poor leadership.
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Email Marketing Audit — The Complete Guide
Hubspot Marketing
DECEMBER 18, 2023
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?
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A healthcare team’s guide to HIPAA compliance on social media
Sprout Social
DECEMBER 6, 2023
You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.
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How to use fan-driven marketing to foster brand love
Search Engine Land
SEPTEMBER 14, 2023
On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.
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How to Dramatically Increase Your Revenue with Nano and Micro-influencers
Hubspot Marketing
DECEMBER 19, 2022
You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. This interaction leads to higher conversion rates and more returns on your marketing investment.
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Best Online Learning Platform By TalentLMS
Calvyn Lee Blog
DECEMBER 27, 2021
Leadership Tool Kit (10 Courses). Cybersecurity Training Essentials (26 Courses). Marketing Training Basics (10 Courses). Marketing Skills Applies (10 Courses). You may try a forever free account today. 40 Course On This Online Learning Platform. TalentLMS has an extensive collection of ready course, such as. 10 Courses).
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The Latest Updates on Social Media Platforms
Bannerflow
JUNE 1, 2023
Meta Verified has already been launched in the US, Australia, and New Zealand, aiming to support up-and-coming creators in building their online presence. TikTok Montana to ban TikTok on all devices from January 2024 Montana has become the first US state to completely ban the popular short video app TikTok. for iOS and Android phones.
How & When to Use Generative AI [+Tools to Consider]
Hubspot Marketing
MAY 16, 2023
This generative AI tool produces answers to almost any question it’s asked. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack.
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How Natural Language Processing Affects Digital Marketing
Neil Patel
DECEMBER 23, 2020
Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP. Let’s find out.
Real-time threat detection: why this is the future of cybersecurity
Rock Content
SEPTEMBER 21, 2020
How does it work? Security programs must combat known threats, which means that they also must know how to mitigate them. But the mitigating effectiveness is reduced when hackers use entirely new methods or technologies, and the company has only outdated tools or manual procedures to combat them.
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The Best Website Builders (In-Depth Review)
Neil Patel
SEPTEMBER 12, 2020
That life-changing decision comes down to what website builder you decide to use. Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. To service such great demand, some website builders have taken a holistic approach in terms of appeal and their tools.
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WordPress Vs. Shopify
Neil Patel
FEBRUARY 3, 2021
If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent. Cutting right to the chase, you have to consider your use-case scenario to choose between the two.
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How paid placements will evolve alongside AI-powered search
Search Engine Land
MARCH 31, 2023
Here’s a closer look at how paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era. Get the daily newsletter search marketers rely on. Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes.
What is AI marketing? Everything digital marketers need to know
Unbounce
MARCH 30, 2023
AI is totally reshaping how we work, how we create, how we communicate—and it’s getting more and more accessible each day. AI is totally reshaping how we work, how we create, how we communicate—and it’s getting more and more accessible each day. That’s true for marketers, too. What is AI marketing?
Content Strategy 101: 4 Steps to Launching the Ultimate Content Strategy
Orbit Media Studios
JUNE 20, 2023
With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. In fact, according to the 2021 B2B Content Marketing Benchmarks, Budgets and Trends , marketers who document their content strategy are far more likely to report success in their marketing.
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10 Best Practices for Joomla SEO
Neil Patel
SEPTEMBER 29, 2021
Although SEO and marketing professionals like me wouldn’t recommend it (especially when there’s a slew of other content management systems that do a better job), Joomla still has a massive user base with about 2 million websites (giving it about 3 percent market share). Advantages of Using Joomla. Disadvantages of Using Joomla.
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Beyond Text: Exploring ChatGPT’s New Features and Their Business Applications
Rock Content
OCTOBER 2, 2023
According to a survey by Forbes Advisor , companies are currently using or planning to use AI primarily for customer service and cybersecurity. However, even subjective activities like content production and recruitment have found their place on the list of top AI uses. How powerful (and dangerous) is that?
Litmus Live Day Highlights: Are you getting the most out of your tech? Let’s find out.
Litmus
JULY 30, 2020
Email marketers can engage with dozens of different technologies to build and launch campaigns. Having a strategic approach to using these tools not only maximizes the investment, but also allows for innovation and messages that your subscribers will look forward to receiving. Use of your technology is a trackable exercise.
Fortifying Profits: Strategies to Shield Your Business from Embezzlement
Duct Tape Marketing
NOVEMBER 16, 2023
Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates.
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How Google SGE will impact your traffic – and 3 SGE recovery case studies
Search Engine Land
SEPTEMBER 5, 2023
Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? Using this framework, we have: Estimated SGE traffic drops for 23 websites.
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How Can iPaaS Help Your Digital Marketing?
Neil Patel
NOVEMBER 30, 2020
If there’s one thing you need from your digital marketing toolbox, it’s efficiency. So, let’s go over how iPaaS works, starting with some fundamentals. Chances are you’re already using various apps, or Software as a Service (SaaS), across your organization. How does iPaaS help? What I s iPaaS? The problem? It’s simple.
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