Set Up

OCTOBER 10, 2023

At Set up , we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. It’s been three years since we wrote about the Healthcare Industry.

Transform 59

Transform Health CMO Key Performance Indicator 59

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. What Is Data Driven Marketing (And What It Is Not). Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. How to Speak “Martech” to Everyone.

CRM 94

CRM Email Marketing Finance CMO 94

Neil Patel

MARCH 4, 2021

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots?

Email Marketing 143

Email Marketing User-Generated SEO Customer 143

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversational Marketing 131

Conversational Marketing Real Estate Marketing Marketers 131

Chief Martec

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X I picture them in a Venn diagram, with intersections featuring fintech (Commerce + Big Ops), automation (Big Ops + No Code), and creators (No Code + Commerce). Hello, 2022! Or document.write("Hello, 2022!")

Finance 136

Finance B2C Transform User-Generated 136

Exposure Ninja

JULY 15, 2022

The SaaS industry is growing fast – worth $145.5 As the industry grows, so do the number of SaaS products and businesses. So how can you set your business apart from the crowd, and how can you compete with industry leaders like Adobe, Salesforce and Dropbox? Let’s start with your content marketing strategy.

Digital Marketing 52

Digital Marketing Marketing Strategy Marketing Marketers 52

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. Be your content’s PR team. Click To Tweet.

Promotion 108

Promotion PR User-Generated Advertising 108

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Transform 51

Transform CMO Retail Thought Leadership 51

Rock Content

APRIL 27, 2020

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. To help you optimize your brand results, we have created this Marketing Automation guide.

CRM 63

CRM Customer Acquisition User-Generated Marketing 63

Adobe Experience Cloud Blog

JUNE 10, 2015

My marketing team was urging me to “use Twitter to find leads”, but I ran an entire geographic territory and doing a Twitter search for terms such as “ marketing automation ” or “ lead nurturing ” was not focused enough and created too much noise. In short, it seemed like a monumental waste of time.

Thought Leadership 134

Thought Leadership CRM Branding Customer 134

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Transform 89

Transform Marketing Marketers Non-Profit 89

Content Marketing Institute

OCTOBER 12, 2017

Marketing automation tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? Social media tools. Collaboration tools.

New Markets 88

New Markets New Technology Marketing Marketers 88

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

User-Generated 96

User-Generated CRM Product Management 96

Search Engine Land

FEBRUARY 13, 2024

Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks. We must use our expertise to provide strategy and guidance that leads to business growth rather than hands-on-keys busywork. Or are they still learning how to configure Salesforce objects?

Analytics 120

Analytics User-Generated Communications Advertising 120

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 76

Inbound Marketing PR Manufacturing Marketing 76

Neil Patel

NOVEMBER 29, 2020

Adopt the best call center software and you will outfit your teams with the tools they need to communicate effectively. How to Choose The Best Call Center Software For You. Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Lots of people do. One dropped call.

CRM 144

CRM Price Analytics Communications 144

Sprout Social

APRIL 28, 2022

Corporate communications refer to how stakeholders in business interact with colleagues (internal) and customers (external). Corporate communications refer to how stakeholders in business interact with colleagues (internal) and customers (external). These tools might include: Marketing tools (think: social, CRM, email).

Communications 90

Communications PR CRM Price 90

Martech

MARCH 1, 2022

One of the superpowers marketing professionals are expected to have is staying on top of the evolving marketing technology landscape. It’s impossible to be a walking, talking expert about every technology — or even technology category — in the marketing landscape. Marketing and, by default, martech is additive.

CRM 105

CRM Direct Mail Finance Product 105

Sprout Social

AUGUST 14, 2023

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. And get results that fuel your brand awareness and social strategy. The result was a 48.6%

Transform 72

Transform Thought Leadership Analytics Communications 72

CXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. The results?

Retail 85

Retail Traditional Marketing User-Generated Customer Journey 85

Hubspot Marketing

MARCH 22, 2021

Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?”. After all, it isn't like us to follow the crowd. We build it. Grow better.

CRM 130

CRM Customer User-Generated Product 130

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

CRM 78

CRM B2C Whitepaper Management 78

Marketing Insider Group

JUNE 30, 2020

As the teams we coach mature in their use of Agile practices, they begin to notice an improvement in how they communicate with adjacent departments and teams. For marketers, that is most often reflected in a sense of increased alignment with Sales, a typical internal stakeholder and a main source of external requests for marketers.

Management 78

Management Transform Marketing Marketers 78

Welcome Software

JUNE 7, 2022

He is Acrolinx's Chief Marketing Officer, and he will be discussing the importance of content governance and how it provides value to a range of audiences in tech, operations, leadership, and brand alignment. Welcome, Chris, how's it going? Where are you joining us from? Scanability, how easy is this to read?

Communications 40

Communications Manufacturing Pharmaceutical eBook 40

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. Thanks marketers for tuning in. Updated on November 2, 2023.

PR 98

PR Marketing Marketers Non-Profit 98

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. Buyers are harder than ever to reach using traditional channels and media outlets. What Hasn’t Changed.

Fashion 134

Fashion Marketing Marketers Analytics 134

Duct Tape Marketing

AUGUST 2, 2018

Transcript of How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Inbound marketing has been with us, I don’t know, over a decade or so I suppose. I think unfortunately, a lot of marketers have caught onto it. Back to Podcast.

Transform 33

Transform Inbound Marketing Finance Shipping 33

Use Insider

NOVEMBER 4, 2021

How to get started with website personalization. Examples include: Displaying targeted images or video Customizing product recommendations and layouts Adjusting how certain pages load Making sure customer details are captured correctly at checkout/registration Answering questions proactively. The benefits? Not sure where to start?

eCommerce 52

eCommerce Shoppers Customer loyalty Analytics 52

Litmus

OCTOBER 25, 2019

In this episode of Delivering, host Jason Rodriguez chats with Litmus’ Senior VP of Product, Rich Yu, about how Litmus is talking to customers, rethinking the email workflow, and making exciting changes to the Litmus product. Litmus is the only platform that helps you send email with confidence, every time. Thanks, Jason.

Analytics 40

Analytics Product Shipping Management 40

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Personalized Marketing 124

Personalized Marketing B2C Customer Journey Law 124

Hubspot Marketing

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. LinkedIn Ads.

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. For example, you might use ChatGPT prompts for cover letters to get ideas for how to craft a standout resume. New to ChatGPT?

Product 92

Product Real Estate User-Generated Fashion 92

Animalz blog

MAY 29, 2023

The framework helps marketers avoid a common trap: being too tactical. templatized cold emails) may work for a while in attracting backlinks but then suffer diminishing returns as everyone adopts the same playbook. Marketers then chase the next tactic without reflecting on what made the previous one work.

Education 99

Education Thought Leadership User-Generated SEO 99

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. Following up on the popular “Try AI” episode , our three intrepid podcasters bring more marketing AI tool reviews to the table. How to provide customer service so amazing that you’ll get a job offer out of it. Updated on September 20, 2023.

Copywriting 93

Copywriting SEO Price User-Generated 93

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122

Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. How does digital transformation start?

Transform 107

Transform Customer Journey Finance User-Generated 107