Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.   Let’s get into it.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Ariyh

OCTOBER 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,919 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… HelpDesk Struggling with customer support requests? Use the complete comparison guide of the BEST help desk products out there.

B2C 124

B2C Price Promotion eCommerce 124

Hootsuite

MARCH 27, 2024

That means it’s important to understand how they work – and how they can work for you. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. Read on to find out how to start saving time by scheduling Threads posts. #1

Health 108

Health Social Media Marketing Management Analytics 108

Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 100

Branding Fashion Food COS 100

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Best Time to Post Reels on Instagram: Why Does It Matter?

Analytics 104

Analytics Branding Promotion Marketing 104

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. Instagram influencer marketing is one of the most popular ways to work with influencers , and I’ve compiled all the details you need to know to get started with any budget. What is Instagram influencer marketing? Why use influencer marketing on Instagram?

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

User-Generated 112

User-Generated Analytics Management Social Media Marketing 112

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

eCommerce 106

eCommerce User-Generated Advertising Advertisers 106

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data.

Analytics 98

Analytics Branding Marketing Strategy Management 98

Hubspot Marketing

OCTOBER 13, 2023

Recently, I set an iPhone time limit on my social media use to “45 minutes.” The average daily social media use of internet users worldwide amounts to 151 minutes per day. With all that consumption, more businesses turn to social media to market to their audiences. I figured 45 minutes would be more than enough. Almost an hour?

Gen Z 116

Gen Z Shipping Millennials Product 116

Hubspot Marketing

JULY 30, 2023

With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. That said, how you calculate ROI depends on the specific goals of your social media marketing and the metrics you use to measure it. Let's dive in. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. How can you streamline the process?

Thought Leadership 102

Thought Leadership Real Estate User-Generated Food 102

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Reach refers to the number of people who saw your content.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Sprout Social

APRIL 17, 2024

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. These bots boost engagement by providing 24/7 support, making businesses constantly accessible. Ease of use The best chatbot builders are designed to be user-friendly. But where do you start with building a chatbot?

Customer 103

Customer Non-Profit Real Estate Transform 103

SmartBrief - Marketing

MARCH 7, 2024

Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Use links to your advantage.

Marketing 115

Marketing Marketers Place Influencer Marketing 115

Rock Content

MAY 10, 2024

Today’s consumers are busy people with many options competing for their attention, so the more seamless their shopping experience can be, the better. But what is social commerce, and how can brands use it to drive conversions? Social media shopping is one of 2024’s hottest digital marketing trends for good reasons.

Shoppers 77

Shoppers Gen Z Digital Marketing User-Generated 77

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Image Source Short-form video is also incredibly effective with consumers. What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. It’s a targeted, cost-effective method to increase visibility and attract potential customers. Are you looking to boost your online presence and drive more traffic to your business? What are PPC Ads?

Advertising 97

Advertising Advertisers Key Performance Indicator User-Generated 97

Businesses Grow

MAY 13, 2024

My books are used as textbooks at more than 70 universities, and I am often invited to give guest lectures or Zoom in for Q&A sessions. I saw it in the interactions you have with each other, and how you worked together on projects. I get to know quite a few university students around the world. Sure, you’re smart.

Energy 108

Energy Education Customer Marketing 108

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. “The key to success is not in spending time, but in investing it.” These famous words by Stephen R Covey are especially true when it comes to social media.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. What is the difference between Facebook and Instagram Creator Studio?

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. I am trained with MarTech content. Here’s something somebody asked me!

Analytics 100

Analytics Email Marketing User-Generated Marketing 100

SocialPilot

JANUARY 21, 2024

Dive in to learn how to do hotel social media marketing. An engaging Instagram post flaunting your hotel’s tranquil spa or a vivacious tweet about your bar’s signature cocktail not only showcases your distinctive amenities but also brings your brand’s narrative to life.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation. Dig deeper: Is TikTok a search engine?

SEO 106

SEO Gen Z User-Generated Entertainment 106

Buffer Marketing

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that.

Fashion 131

Fashion Education Branding Promotion 131

Hootsuite

OCTOBER 25, 2023

Are you trying to reel in engagements, paid sponsorships, or click-throughs with your Instagram video content? If you want to hook your audience, you need the best Instagram Reels editing app. Here are six of our favorite Instagram Reels editing apps — and sorry, this reel good joke ends now.

Price 87

Price Social Media Marketing Target Market Management 87

Hootsuite

MARCH 2, 2023

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more.

Analytics 131

Analytics Shoppers Communications Shipping 131

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales?

Price 99

Price CRM Social Media Marketing Management 99

Hubspot Marketing

APRIL 3, 2023

Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. To help marketers and other business professionals make more data-informed decisions, we've conducted a bi-annual survey of 600+ U.S. Older generations use it just as often.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Branding 122

Branding Gen Z User-Generated Promotion 122

Rock Content

APRIL 12, 2024

We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. As Giuseppe Caltabiano, VP of Marketing at Rock Content, says, “ AI is transcending its role as a mere tool, becoming the cornerstone of innovative and effective marketing strategies.

Influencer Marketing 86

Influencer Marketing Marketing Marketers SEO 86

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Branding 125

Branding Logistics Influencer Marketing Affiliate Marketing 125

AWeber

FEBRUARY 6, 2024

If you are an Etsy seller, you are probably wondering: How do you get your Etsy shop noticed? So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. That creates a good-news, bad-news dilemma for Etsy sellers.

Promotion 94

Promotion Shoppers Advertising Advertisers 94

Ariyh

JUNE 12, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,403 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… The Juice Make your professional growth less overwhelming. Your organic content - or ads - will be more effective.

B2C 107

B2C Price Promotion User-Generated 107