AWeber

MARCH 15, 2022

When you first created your email sign up form, you probably spent most of your time writing the copy and fine-tuning the design. But how much time did you spend thinking about your call to action (CTA) button? Vocal coach Felicia Ricci decided to have some fun with her CTA. Be compelling. Keep it brief.

eBook 125

eBook Place Digital Marketing Content Marketing 125

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don't need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

eBook 97

eBook PR Whitepaper Place 97

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Or do they?

Product 85

Product User-Generated eCommerce Marketing 85

Hubspot Marketing

JULY 18, 2023

If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Another quick tip: How about an AI product that helps with landing pages? Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

User-Generated Product Customer Analytics 145

Vertical Response

JANUARY 2, 2023

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. The best email newsletters aren’t sales. Ideas include: How-to articles. If you can do that, sales will follow.

Health 99

Health Email Marketing Promotion Place 99

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. Incorporating both hard and soft CTAs into your content is essential.

Whitepaper 100

Whitepaper Email Marketing Customer Journey Education 100

Litmus

FEBRUARY 28, 2022

Email marketers and designers know there’s more to impactful calls-to-action (CTAs) than adding a button or hyperlinked text. There’s a lot to consider—from writing compelling copy to best practices for design. Ideally, our subscribers are doing more than just reading our emails; our hope is that they take action.

Transform 75

Transform Email Marketing Copywriting Marketing 75

Search Engine Land

APRIL 9, 2024

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Watch the evolution of the prompts below to see how each improves to get closer to platform-ready ad copy.

User-Generated 120

User-Generated Copywriting Advertising Advertisers 120

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Email Marketing 130

Email Marketing Marketing Marketers Direct Mail 130

Martech

OCTOBER 11, 2023

So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape?

Transform 132

Transform SEO Thought Leadership User-Generated 132

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 103

Thought Leadership Inbound Marketing Promotion User-Generated 103

AWeber

JANUARY 9, 2024

Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. That’s where email nurture campaigns step in. What is an email nurture marketing campaign? How do nurture emails work?

Customer 91

Customer Copywriting Email Marketing User-Generated 91

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Exposure Ninja

OCTOBER 17, 2023

A call to action (CTA) is a key element of any marketing or advertising campaign. The CTA tells your audience what you want them to do — buy a product, sign up for a service, or take another action. Without a strong call to action, your marketing is likely to fall flat. What is a CTA?

Food 52

Food Price Promotion Direct Mail 52

Hubspot Marketing

JANUARY 13, 2023

Then, we'll cover why you need lead generation and how to qualify someone as a lead. Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Exposure Ninja

DECEMBER 4, 2023

Want to learn more about email marketing for law firms? Download Your Free Copy The Benefits of Email Marketing for Law Firms Creating an email marketing campaign for your law firm has many benefits, providing your campaigns are interesting and serve the reader rather than just acting as a news update about your law firm.

Email Marketing 52

Email Marketing Law eBook Marketing 52

Lynton Web

NOVEMBER 9, 2022

Spending less time repeatedly writing the same message to your prospects and more time focusing on learning about their challenges probably sounds like a dream to many sales associates. Templates are pre-made emails that you can personalize and send to your HubSpot contacts, without having to create the same content each time.

Communications 97

Communications Price Customer Product 97

AWeber

DECEMBER 5, 2022

Email is your most powerful digital tool for sales. 60% percent of consumers have made a purchase as a result of an email they received from a brand. That beats out sales from social and direct mail, making email your most effective sales tool. There’s a strategy for creating a sales email that actually gets results.

Customer 96

Customer Shipping Direct Mail Copywriting 96

Orbit Media Studios

JANUARY 31, 2023

It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. The visitor hasn’t clicked anything yet, so we don’t know much about them.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Hootsuite

SEPTEMBER 7, 2022

How someone can get in touch with you. For personal brands, I love seeing how creative influencers and content creators get with their Instagram bios. Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you.

Branding 145

Branding SEO Place Social Media Marketing 145

Calvyn Lee Blog

AUGUST 8, 2021

In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. What Is Events Marketing and Why Is It Important for Your Business? Traditional Seminar. Networking Seminar.

Food 130

Food Event Marketing Promotion Digital Marketing 130

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in.

Copywriting 144

Copywriting eBook Communications Marketing 144

Many Chat

JUNE 29, 2022

If you know what cold calling is, then you know what cold emailing is – it’s the same thing but with emails. Cold emailing can be pretty effective if done right. Hence, here’s how you can learn to write cold emails that work. Segment your email list for personalization.

Email Marketing 98

Email Marketing Customer Product Marketing 98

Hubspot Marketing

FEBRUARY 27, 2024

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Within hours, I received a very polite email from customer service, which made me feel valued. It made me appreciate the power of a good email when the chips are down.

Communications 83

Communications Customer Management Place 83

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Bonus: Download The Wheel of Copy , a free visual guide to crafting persuasive headlines, emails, ads and calls to action. Save time and write copy that sells! What is social media content writing? Social media writing is a crucial element of any brand’s social presence.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Martech

JULY 21, 2023

Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place.

User-Generated 96

User-Generated CRM Marketing Marketers 96

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups. Think again.

Energy 106

Energy Marketing Marketers Direct Mail 106

Hubspot Marketing

AUGUST 11, 2023

According to Aspire, influencer marketing spend in the U.S. Five years ago, the market was half this size. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Your CTA – What would you like to happen next? will reach $4.6

Influencer Marketing 79

Influencer Marketing Promotion Branding Product 79

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 114

Email Marketing Health Marketing Marketers 114

Hubspot Marketing

MARCH 3, 2023

Looking for a way to supercharge your marketing campaigns and boost conversions? It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. How to Perform CRO Tests 1. Design your experiment.

User-Generated 96

User-Generated Analytics Place Product 96

Vertical Response

MAY 8, 2023

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. The best email newsletters aren’t sales. Brainstorm email content ideas your audience will love.

Health 57

Health Email Marketing Promotion Place 57

Neil Patel

AUGUST 27, 2021

Do you love to write? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, many people get their journey started writing free content in newsletters and blog posts. At the core, Substack is an email marketing platform.

Food 137

Food User-Generated SEO Place 137

Litmus

SEPTEMBER 13, 2022

Email marketing is foundational to any strong marketing strategy. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. What is email click-through rate? What is a good email click-through rate (CTR)? .

Email Marketing 73

Email Marketing Marketing Marketers Customer Journey 73

Digital Marketer

MARCH 6, 2023

Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time. There are countless ways to write copy that converts, but only one way to do it consistently: by using a framework. Here’s a breakdown of how it works: The L.O.V.E.

Copywriting 98

Copywriting Finance Price Fashion 98

Hubspot Marketing

OCTOBER 31, 2023

If it’s their first day, they won’t know exactly how to get the job done. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs.

User-Generated 113

User-Generated Education Market Research Customer 113

Hubspot Marketing

JUNE 5, 2023

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you're unsure how to leverage AI to create better content, you're not alone.

Marketing Plan 120

Marketing Plan SEO Management Product 120