Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. This bite-sized content can supercharge your social strategy and brand awareness. It’s the most popular content format Put simply: People like short-form video.

User-Generated 113

User-Generated Energy Management Entertainment 113

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. At Sprout, we use a video production template to help us scale our content. Build a content equation.

Social Media Marketing 94

Social Media Marketing User-Generated Analytics Product 94

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

SocialPilot

FEBRUARY 5, 2024

The frequency of purchases made on Twitter through influencer content is also 40%. When a brand or an influencer initiates the collaboration, the campaign is designed based on the goals, and then the content is created and shared. They create content around broader topics in their specific niche.

Influencer Marketing 93

Influencer Marketing Marketing Marketers Entertainment 93

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Customer 222

Customer Transform Content Marketing Analytics 222

Hubspot Marketing

FEBRUARY 16, 2023

Table of Contents What is social media ROI? Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content. Let's dive in. What is social media ROI? Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Scoop.it!

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

User-Generated 82

User-Generated Analytics Email Marketing Branding 82

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Promotion 108

Promotion PR User-Generated Advertising 108

Sprout Social

SEPTEMBER 2, 2022

With topics from creating business profiles to models you can use for your content plan, it covers topics that span a variety of sophistication levels. Influencer Marketing 101 (Influencer Marketing Hub). Social Media Marketing: Content Batching and Repurposing (LinkedIn Learning). Price (at the time of writing): $24.99.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Sprout Social

APRIL 20, 2020

Over 58% of consumers told us that they prefer video or any visual-first content on social –and that’s because most people prefer to watch something than read something. 83% of consumers prefer YouTube to watch video content, so a video series on Youtube has the potential to perform a lot better than on any other network.

Promotion 89

Promotion Education Management Branding 89

Bannerflow

DECEMBER 16, 2021

Getting the most from your social media ads and content is a more nuanced process than simply producing ads for increased revenue. Although platforms are trying to combat the rise in fake news , there’s likely to be distrust surrounding content consumed in these spaces. Influencers remain popular – but authenticity is demanded.

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Should you focus on photos? What about forums?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This can be useful for sharing how-to content, tutorials, or tips. Jay Clouse shares a guide to posting over the holiday season.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Sprout Social

OCTOBER 25, 2022

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content. Marketers are told time and time again to create “unique” content. And “personal” is the keyword here.

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Sprout Social

FEBRUARY 8, 2023

They’ve also created content for America Recycles Week, Life-Changing Injury and Fatality Elimination (LIFE) Month, and Forest Products Week, tapping into holiday tie-ins year-round. The content hub focuses on innovations from the NASA Technology Transfer Program, a branch of the organization dedicated to innovations on Earth.

Manufacturing 85

Manufacturing Transform Entertainment Law 85

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. But it was also a highly entertaining piece of content that took the internet by storm. This entertaining form of video content works gangbusters.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Sprout Social

JULY 25, 2022

Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. Creator or content creator is more common these days. For example, check out the various types of creators as broken down by Influencer Marketing Hub including: Mid-tier influencers: between 50,000 and 500,000 followers.

Influencer Marketing 108

Influencer Marketing Branding User-Generated Promotion 108

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. People, content, brands, inspiration, and products/services to buy are the top uses of social search - pretty much all the same stuff we use search engines for. Live streaming and user-generated content are also highly effective. Not much time on your hands?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Buffer Marketing

OCTOBER 6, 2022

I found that it was such a fun place to both create content and meet people that I just started spending more time there. Do you adopt a consistent voice across all your channels and cross-post content with a focus on one over another, or do you have a strategic approach for each channel? How do you balance all of those things?

Branding 74

Branding Place Customer Energy 74

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Duplicate content myth.

Content Marketing 86

Content Marketing SEO User-Generated Marketing 86

Duct Tape Marketing

MARCH 6, 2018

How to Fix a Broken Content Strategy written by John Jantsch read more at Duct Tape Marketing. Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. If you’re stuck on how to turn your content strategy around, here are some tips to help you revitalize it.

Education 76

Education Place Analytics SEO 76

Hootsuite

MAY 3, 2023

Optimize your Facebook page Consider your real estate Facebook page a hub for online business. Hashtags help Instagram categorize your content and get it discovered by more people who may be interested in a topic. Try for free With Composer, you can put together a week’s worth of content that’ll publish whenever you want.

Real Estate 94

Real Estate Transform User-Generated Education 94

Buffer Marketing

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

eBook 125

eBook Influencer Marketing Promotion Whitepaper 125

Litmus

NOVEMBER 16, 2018

Not only did she talk about her own work across channels, but gave a ton of tips on repurposing content from other channels in email, aligning teams across those channels, and doing it all in a user-focused way. — Chelsea King (@SMG_Chelsea) November 8, 2018.

Direct Mail 71

Direct Mail Email Marketing Communications Marketing Strategy 71

Hubspot Marketing

DECEMBER 22, 2023

Content Creation Generative AI tools, like Jasper for text generation and Midjourney for image creation, support content creation by producing text, crafting images, and even generating music or code, depending on your input and requirements. It's not just hype — 48% of marketers in our survey already use these tools to craft content.

Branding 102

Branding Transform User-Generated SEO 102

Buffer Marketing

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

eBook 52

eBook Influencer Marketing Promotion Whitepaper 52

AWeber

AUGUST 17, 2023

As a content creator, you don’t just write for one channel, most likely you write for multiple channels - like a blog, newsletter, social media. Then when you do have an idea, it may take you a few hours to write one piece of content. That’s where repurposing content comes into play.

Copywriting 67

Copywriting Email Marketing Education Marketing Plan 67

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Marketing Strategy 98

Marketing Strategy Content Marketing Marketing Marketers 98

Marketing Insider Group

OCTOBER 16, 2023

Hubilo Is Automating Webinar Content Repurposing Webinars are powerful teaching tools. However, by their very nature, it’s difficult to repurpose webinar content for other marketing platforms without spending hours sifting through endless footage and audio. This is a tedious process that can leave a team exhausted.

Branding 96

Branding Communications Energy User-Generated 96

Hubspot Marketing

JUNE 24, 2022

Putting systems in place to produce and distribute your marketing content allows you to focus on operating and scaling your nonprofit. Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Content marketing. Email opens.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Neil Patel

APRIL 3, 2023

Yes, you could keep writing and producing more content. Instead, you can update old content. It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy. In this article, we’ll discuss how you know you need to refresh content. Let’s get started. Five years?

SEO 145

SEO Law Promotion Transform 145

Hubspot Marketing

FEBRUARY 23, 2024

Table of Contents Benefits of Webinar Marketing What Makes a Webinar Campaign Successful? In fact, the Content Marketing Institute applauds webinars as one effective way to broadcast your message. Repurposing Content Depending on the subject or type of webinar, you can always transform your recording into more content down the road.

Marketing 101

Marketing Marketers Transform Promotion 101

Rock Content

SEPTEMBER 19, 2023

Rock Content’s marketing team explores this as well, but with extra features to go beyond cool images and fun copies: we count on Interactive Content Experiences. To create interactive pages we need to count on a developer or an interactive content platform. At Rock Content, we use our own product to do so: Ion Interactive.

eBook 94

eBook Marketing Plan User-Generated Product 94

Hubspot Marketing

DECEMBER 13, 2023

While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content. 16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them.

Inbound Marketing 76

Inbound Marketing PR Manufacturing Marketing 76

Duct Tape Marketing

MAY 22, 2019

Brian Dean: Actually, over the last year we increased our organic traffic by like 80% just by going back to old content and totally changing it for user intent. They’re basically an SEO agency and all they do is update your old content. Brian Dean: Definitely. At the end of the day, it comes back to SEO as you know.

SEO 58

SEO B2C Real Estate CRM 58

Sprout Social

OCTOBER 5, 2021

It encompasses content reporting, crisis management, student recruitment, and customer service as well.”. It’s gone from being primarily a form of advertisement to a multipurpose tool, including a central customer service hub and internal communications channel. Sharing more community stories.

Education 119

Education Transform Communications Management 119

Neil Patel

APRIL 2, 2021

Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. What is Evergreen Content? Here’s an easy way to remember it: Evergreen content is ever-relevant.

SEO 121

SEO Analytics Education Fashion 121