Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” Using, AI, YouTube can identify popular videos around cultural moments. YouTube Culture Hub. This hub will include the advertiser’s logo.

Gen Z 89

Gen Z Branding Advertising Advertisers 89

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. If you don't know how to code at all, no worries — embedding external content is extremely easy.

User-Generated 96

User-Generated Place Management Customer 96

Hubspot Marketing

DECEMBER 1, 2023

You’re also able to measure the effectiveness of your social selling efforts with the campaigns tool that allows you to tag related marketing assets and content. Pricing: Part of Marketing Hub, which includes Marketing Hub aFree version, Starter at $45/month, Professional at $800/month, and Enterprise at $3,600/month.

Price 99

Price CRM Social Media Marketing Management 99

Businesses Grow

JANUARY 8, 2024

This is the year of video! This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. The growing ecosystem of apps on Smart TVs makes the bigger screens in the house a hub.

Advertising 107

Advertising Advertisers Digital Marketing Product 107

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? It makes your content on specific topics much easier to find.

Whitepaper 93

Whitepaper eBook SEO Education 93

Search Engine Land

OCTOBER 31, 2022

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners.

User-Generated 91

User-Generated Advertising Advertisers Marketing 91

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Hubspot Marketing

APRIL 2, 2024

In this case, the expressway would be a content management system (CMS) or a website builder. Content Hub Content Hub is a content platform that includes a fully-hosted, fully-integrated CMS. Make sure all headings are clearly larger than body and subheading content. Here are a few common choices.

Shoppers 99

Shoppers Price User-Generated Customer 99

Sprout Social

OCTOBER 5, 2023

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. You can schedule posts, interact with your community and even monetize your content. Select each page to manage and monitor its content and analytics.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Hubspot Marketing

OCTOBER 3, 2022

Having found success on TikTok , Thomas Petrou co-founded The Hype House , a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. It also includes the businesses that creators launch to further grow their content. Influencer Marketing Hub ).

Gen Z 126

Gen Z Influencer Marketing Education Marketing 126

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Customer Journey 91

Customer Journey Law Analytics CRM 91

Search Engine Land

MARCH 14, 2024

However, ads that resemble user-shared posts may irritate users seeking genuine user-generated content rather than advertisements. Reddit’s new ad format is inspired by the popular Megathread post type, which serves as a hub for discussions on trending topics. How they work.

User-Generated 83

User-Generated Advertising Advertisers Promotion 83

Martech

SEPTEMBER 18, 2023

To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels. Mobile users can now experience the efficiency of the AI content assistant for social media (beta). Learn more in this video. Get MarTech!

User-Generated 120

User-Generated Shipping Education CRM 120

Search Engine Land

SEPTEMBER 20, 2023

The notification appears in place of videos or as a pop-up when playing videos on fullscreen. If the viewer fails to comply, the platform threatens to block video playback after three plays. YouTube has said that it is taking more measures against ad blockers to ensure that its content creators are compensated for their work.

Price 106

Price Advertising Advertisers Place 106

Lynton Web

SEPTEMBER 1, 2022

Coupled with HubSpot’s new CMS Hub Free, it’s easier than ever to accelerate your online presence. Let’s dive into an overview of our themes: Vertical , Framework , Impact , and CMS Hub Free. Show/Hide Content. Tabbed Content. Show/Hide Content. Tabbed Content. Show/Hide Content. What is Vertical?

Branding 98

Branding Price CRM Education 98

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Hubspot Marketing

MARCH 14, 2023

It is the foundation of acquiring a customer audience and helping them learn more about your products and services with authentic, informative, and engaging content. According to HubSpot research , content that reflects your brand’s values and showcases your products/services have the highest ROI on Instagram. Create engaging content.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Building on video. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.”

Advertising 66

Advertising Advertisers Management Promotion 66

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Influencers must tag posts for paid content using the paid partnership label.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Search Engine Land

JUNE 30, 2023

YouTube is disabling videos for people using ad blockers as part of a new trial. a month for YouTube Premium if they want access to its extensive video library. If this trial is expanded to the general population, all YouTube users, who want to continue watching videos for free, will be forced into allowing ads to play.

Advertising 84

Advertising Advertisers Search Marketers Marketing 84

Martech

AUGUST 17, 2023

Persado ’s Essential Motivation is a GenAI language hub for marketers to create engaging messages. It provides real-time content generation, content insights to refine for your brand voice and the ability to push content to marketing platforms. App Science has a new AI feature within its Insights analytics dashboard.

User-Generated 97

User-Generated Marketing Marketers Analytics 97

Jeff Bullas

FEBRUARY 15, 2023

This means that any engagement on your posts will come from real people who are truly interested in your content. The platform has become a hub for companies to showcase their products and services, interact with customers, and build their brand identity. E-commerce can be a great way to monetize your account and build your brand.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

AWeber

APRIL 26, 2022

Use your newsletter hub. Even if you don’t have an audience yet, you can still send broadcasts and they’ll show up on your newsletter hub. Your newsletter hub will make it seem like you already have an established newsletter with a large list. Here’s an example of an enticing newsletter hub from a travel blogger: 4.

Promotion 125

Promotion Thought Leadership Place Advertising 125

Lynton Web

DECEMBER 13, 2022

It also helps reduce the error of overwriting content, keeping your portal’s data clean and organized, and everyone focused on the job at hand. Here is a how-to video for your reference! This video below shows how you can create levels of permissions within each tool. How Do I Build Teams in HubSpot?

CRM 98

CRM Communications Management Customer 98

Search Engine Land

AUGUST 14, 2023

YouTube has been increasing its efforts to persuade non-paying viewers to sign up for its Premium service, which bans ads entirely, allowing viewers to watch videos without interruption. YouTube has said that it is taking these measures to ensure that its content creators are compensated for their work. “We a month in the US.

Advertising 93

Advertising Advertisers Search Marketers Branding 93

Hubspot Marketing

APRIL 17, 2023

To participate, TikTok users posted videos asking Wendy’s to roast them. The official Wendy’s account then responded with stitched videos delivering roasts from an animated “Wendy.” Under the roast videos, comparisons to the company’s previous roasts on Twitter were frequently mentioned. Digital ad revenue grew in 2022.

Food 116

Food User-Generated Place Marketing 116

Buffer Marketing

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

Gen Z 86

Gen Z Affiliate Marketing User-Generated Law 86

Buffer Marketing

MAY 9, 2024

All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content. Builds credibility and trust Profiles with optimized content convey professionalism and expertise, helping build trust among potential connections. Why is LinkedIn SEO important?

SEO 101

SEO User-Generated Thought Leadership Social Media Marketing 101

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Branding 99

Branding Gen Z Transform Education 99

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.”

Product 95

Product Shoppers User-Generated B2C 95

Tiecas

NOVEMBER 10, 2023

Google’s algorithm prioritizes seamless browsing, so manufacturers and industrial companies should focus on easy navigation, fast-loading, and valuable content. This “hub and spoke” model has gained popularity in manufacturing content marketing for its effectiveness in organizing and optimizing information.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Hubspot Marketing

APRIL 21, 2022

You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. Why is content mapping important? When it comes to content, one size rarely fits all.

Price 145

Price CRM Marketing Marketers 145

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact. Co-created content. Joint content creation, combining brand and influencer ideas.

Branding 126

Branding Logistics Influencer Marketing Affiliate Marketing 126

Hubspot Marketing

FEBRUARY 14, 2024

They’re commonly used for automating routine tasks, managing production schedules, storing files against projects and tasks, and providing a central hub with all content related to a project. Asana Intelligence Asana intelligence is its AI component , including planning, summaries, and content edits.

Management 110

Management Price User-Generated CRM 110