Martech

DECEMBER 6, 2024

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release.

CRM

Hubspot Marketing

OCTOBER 3, 2024

In a recent Marketing Against the Grain episode , Kieran and I used HubSpot as a test case to explore how generative AI tools like ChatGPT and Claude could streamline brand tracking. When we prompted AI to analyze why customers choose HubSpot , it identified core themes like ease of use, integration capabilities, and customer support.

Branding

Hubspot Marketing

NOVEMBER 4, 2024

Brand Perception HubSpot released a free tool in 2024 called AI Search Grader. Email Marketing Automation Most email marketing platforms these days use AI to some degree, including HubSpot. Here’s a few that HubSpot AI pros are talking about: 1. Examples: SentiSum , Qualtrics 2. Examples: Smartly.io , Google Ads 4.

Analytics

Aspiration Marketing

APRIL 10, 2025

HubSpot's Spring Spotlight 2025 unveils a suite of groundbreaking tools designed to revolutionize marketing, sales, and service operations. With a focus on AI-driven efficiency and seamless integration, these innovations promise to streamline workflows, enhance customer engagement, and drive unprecedented growth.

Transform

Hubspot Marketing

APRIL 4, 2025

In this article, Ill share some common roadblocks, including a few Ive encountered as HubSpots senior director of global growth. Instead, I explained how I was currently doing many hours of manual analysis each week to calculate how often HubSpot showed up and how in AI engine responses. Lets use HubSpot as an example.

Transform

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Technology stack Leads using technologies that integrate with or complement your solution should receive additional points.

Communications

Hubspot Marketing

JULY 25, 2024

We integrated AI into our website chat and our KPIs flew off the charts. This seemingly obvious insight was a key turning point, however, as it led to the integration of chat on our HubSpot website. Now, with the expanding capabilities of AI, we’ve been wondering: what would happen if we integrated AI into our chat process?

Customer

Martech

JULY 30, 2024

The offering includes a native Salesforce integration, the ability to collect feedback across multiple channels and survey branding. Many integrations. In addition to the native Salesforce integration, the suite also offers integrations with Marketo, HubSpot, Power BI, Tableau and other solutions. Why we care.

Price

Hubspot Marketing

JULY 16, 2025

billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24

CRM

Hubspot Marketing

DECEMBER 23, 2024

I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. Tools like HubSpots Lead Scoring Software actually handle this job for marketers. It's here to stay and will only keep spreading, whether we like it or not.

Transform

Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. For example, ZoomInfo Co-pilot integrates signal detection, content creation and action recommendations into one seamless workflow. Company research. Lead conversion.

Transform

Hubspot Marketing

JULY 25, 2025

In this comprehensive guide, we’ll explore the five best CRM solutions for call centers in 2025, starting with HubSpot — a platform trusted by companies like Ritual , Zoom , and DoorDash to power their customer service operations.

CRM

Hubspot Marketing

JULY 12, 2024

“Define a few non-negotiable features and find the solution that works best for you based on those,” suggests Jenny Sowyrda , manager of Community Strategy & Operations at HubSpot. The good and the bad: “At HubSpot we run our Product Success community on Khoros,” says Jenny Sowyrda. And what should be on that list?

Management

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). This is an example of where SyncSmart Portals shines.

Branding

Hootsuite

OCTOBER 7, 2024

Hootsuite Analytics also easily integrates with other business tools. The Adobe Experience Manager CMS integration allowed the university to track the entire student journey, from initial social media engagement to becoming prospective students. Learn more: You can add Hubspot to your Hootsuite dashboard 5.

Analytics

Hubspot Marketing

DECEMBER 6, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Seer Interactives lets consumers know they are a B Corp.

Communications

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Hubspot 's AI helps you create and optimize email marketing campaigns that convert better. Pricing: Not listed.

Price

Hubspot Marketing

SEPTEMBER 24, 2024

HubSpot HubSpot is genuinely fantastic. Crazy Egg and Zapier voted HubSpot the best free CRM. HubSpot does a lot out of the box for new users, and when you get into the paid features, you’ll be unstoppable. One great feature of HubSpot is the many integrations. Okay, let’s get into it. Still unsure?

User-Generated

Hubspot Marketing

JULY 14, 2025

HubSpot powers customer relationship management for thousands of retail companies worldwide, from small boutiques to enterprise chains. of the CRM market share in 2022, with HubSpot's retail CRM capabilities including inventory integration, customer segmentation, and omnichannel communication tools that support seamless shopping experiences.

Retail

Martech

SEPTEMBER 6, 2024

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors.

CRM

Lynton Web

JANUARY 2, 2025

We've found that businesses have been successful in using effective lead scoring and tapping into HubSpot, which has recently enhanced its capabilities to make this process more precise than ever. We've also seen this helpful, especially when enterprise businesses are integrating multiple systems into HubSpot.

Transform

Hubspot Marketing

JULY 10, 2024

Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy. This means you’ll want a tool that can easily integrate with your other tools for a clear bird’s-eye view of your strategy’s results. Integration with Google Search Console for more accurate metrics and reports.

Price

Hubspot Marketing

OCTOBER 18, 2024

Integrate with your marketing tracking. For instance, if you use HubSpot to manage your marketing campaigns, you can manage a campaign budget in Marketing Hub to promote your event. Here’s one way that marketer Ryan Gunn used HubSpot to track the impact of in-person events on his pipeline. Consolidate vendors. “If

Event Marketing

Hubspot Marketing

NOVEMBER 14, 2024

In a recent Marketing Against the Grain episode , Kieran and I discuss common challenges teams face when using AI image tools, practical use cases for maximum performance, and best practices for integrating AI imagery into your workflow. In particular, three challenges preventing widespread use that Kieran and I often see are: 1.

User-Generated

Marketing Insider Group

DECEMBER 10, 2024

By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement. Integrated CRM campaigns improve tracking and analytics. Quick Takeaways CRM-based email marketing enables precise targeting and personalization.

CRM

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? AI has elevated us from segment personalization to one-to-one personalization,” Kieran explains.

Customer loyalty

Chief Martec

SEPTEMBER 26, 2024

Disclosure: I am also the VP of platform ecosystem at HubSpot, which is seen as one of those leaders, so assume I’m biased.) “So martech is finally consolidating!” However, the #2 most important factor is “integration capabilities/open API” with 51% citing it. ” you might be rejoicing.

B2C

Chief Martec

JANUARY 2, 2025

This is why it was a strategic error for marketing suites of the early 2010’s to downplay integrations with other products in the burgeoning martech landscape. HubSpot acquired PieSync. They automate digital operations across different products in your tech stack in an integrated fashion. Salesforce acquired Mulesoft.

Fashion

Martech

FEBRUARY 11, 2025

As a HubSpot consultant and marketing strategist, Im always talking with clients about this! Integrating Zoom with HubSpot Syncing registrations directly into HubSpot preserves critical UTM data, replacing vague integration sources with clear campaign insights. Processing.

CRM

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Understand integration points between CRM, automation, and reporting platforms.

Non-Profit

Marketing Insider Group

JANUARY 13, 2025

This integration makes it easier to collect and use customer data, craft personalized campaigns, and achieve better ROI. Image Source However, CRM and marketing integration isnt without its challenges. This article informs you of the benefits of using an agency to help you integrate your CRM with your marketing team.

CRM

Hubspot Marketing

JULY 11, 2024

While the real-time integration of AI was the entertaining (and unpredictable) highlight of the episode, ChatGPT provided several suggestions to improve our marketing approaches by tapping into our brand’s audience and community. It's about meeting your audience where they are and showing that you truly understand their struggles.

Transform

Hubspot Marketing

DECEMBER 10, 2024

According to HubSpots web strategy survey of 300+ US web strategists and SEOs, smaller websites (assuming smaller businesses) repurpose content onto social media only 24% to 51% of the time. HubSpot asked 300+ US-based web strategists and SEOs if AI overviews impacted site traffic. Startups dont do enough repurposing content.

SEO

Martech

JUNE 6, 2025

AI-enhanced platforms : Salesforce, HubSpot, Demandbase, SalesLoft, Zoominfo and others are layering in intelligent agents. GPT for real-time ABM activation (Built using Zapier + Clay integrations) One of the most useful GPT-assisted experiments I’ve run is a real-time ABM workflow. It can be further edited on HubSpot.

Customer

Martech

JULY 29, 2024

This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. Seamless integration: Many modern CMS platforms offer integration capabilities with DAM systems. Enhanced collaboration: The integration allows for better collaboration between teams.

Management

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

CRM

Hubspot Marketing

JULY 22, 2024

For instance, HubSpot’s primary font is Lexend Deca (sans-serif), while our secondary font is Queens (serif). They’re both integrated in our very own Content Hub , and our design tool, Canva, where we can use them to create assets. You don’t want to limit them with a single font option. Ready to get started?

Branding