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Digital asset management and content management systems: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Here’s how this relationship typically works: 1. I am trained with MarTech content.

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Why AI proficiency is today’s must-have marketing skill

Martech

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Contact enrichment. Email outreach.

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How to transform your website into a continuous marketing powerhouse

Martech

A company’s website is more than just an online storefront in today’s digital age. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. However, understanding its strategic importance is crucial.

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5 best CRMs for call center businesses in 2025

Hubspot Marketing

These high-volume, fast-paced environments demand specialized tools to keep up with rapid-fire customer inquiries while maintaining detailed records and enabling seamless handoffs between agents. If you didn’t, you know now. Table of Contents What is a CRM for call centers?

CRM
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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Planning an event that attracts prospects and makes an impact starts with your event marketing budget. I’ll walk you through how to create an event marketing budget with what to include and share tips from event planning experts along the way. Table of Contents How much of your marketing budget should be for events?

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5 best CRMs for ecommerce businesses in 2025

Hubspot Marketing

Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. We‘ll cover everything from simple solutions perfect for startups to enterprise-grade platforms that can handle millions of transactions.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E.