Lynton Web

MARCH 7, 2024

You can make your data work for you with HubSpot’s various reporting options. HubSpot comes with several default reports to analyze your lead and customer data so you can make informed business decisions. HubSpot Reporting Basics Reporting is not merely the act of generating charts and graphs. Let’s dig in.

Customer Acquisition 105

Customer Acquisition User-Generated Analytics Customer Journey 105

Lynton Web

JANUARY 12, 2024

Through it, you can achieve: High ROI : The return on investment in email marketing is unparalleled, making it one of the most cost-effective strategies. Overall ROI : Calculate the overall return on investment by comparing the revenue generated from email marketing campaigns against the cost of running them.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Hubspot Marketing

APRIL 5, 2024

HubSpot ) Lead generation is considered the most important metric for measuring the effectiveness of content strategies, according to 29% of B2B marketers. HubSpot ) 44% of marketers most commonly try to generate leads with landing pages — followed by customers or direct purchases at 34%.

B2C 110

B2C SEO Transform Marketing 110

Hubspot Marketing

MARCH 19, 2024

Moreover, it offers the highest ROI of any other content format. We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. Sean Downey, Google’s President, Americas and Global Partners, told HubSpot , “It isn’t about the technology itself.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. If done properly, strategic content marketing will promote growth and improve your return on investment (ROI). Powerful marketing strategies make this possible.

Content Marketing 85

Content Marketing Marketing Marketers Marketing Strategy 85

Martech

MAY 13, 2024

Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. HubSpot also does a good job of leveraging its user community for this purpose. Customer support User communities often serve as an extension of customer support.

Customer 95

Customer Product Management Communications 95

Hubspot Marketing

OCTOBER 31, 2023

HubSpot customers can c lick here to learn how to set up click tracking in your emails using HubSpot quickly. Overall ROI This metric is the overall return on investment for your email campaigns. Pro Tip: As with every marketing channel, you should be able to determine the overall ROI of your email marketing.

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Hubspot Marketing

MAY 23, 2023

Other benefits include cost efficiency and optimization of ROI. And companies that implement AI in marketing see an average increase in ROI of up to 30% , according to a study by Accenture. We also offer ChatSpot , a conversational CRM bot that marketing professionals can connect to HubSpot to maximize productivity.

Food 128

Food Marketing Marketers CRM 128

Hubspot Marketing

SEPTEMBER 19, 2022

HubSpot surveyed over 1,000 consumers across the U.S In fact, more than a quarter of video marketers plan to invest in YouTube than any other platform in 2022, according to HubSpot's Video Marketing Report. In addition, video marketers ranked YouTube as the second-best platform for ROI. of users are over 50. Back to You.

Gen Z 132

Gen Z Millennials Social Media Marketing User-Generated 132

Hubspot Marketing

APRIL 5, 2023

Here’s how our product team at HubSpot describes it: "Attribution surfaces which interactions a person or group of people took along their journey toward a desired outcome or 'conversion' point." B2B marketing attribution data helps B2B companies connect marketing efforts to ROI and CLV. Why is marketing attribution important?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Here’s a friendly guide to them.

Law 91

Law Management Customer Marketing 91

Hubspot Marketing

NOVEMBER 1, 2022

Here, we spoke with executives at LinkedIn, G2, and HubSpot to uncover which KPIs matter most to them in 2023. He says, "Our reach KPI is indicative of the fact that HubSpot wants to grow top-of-the-funnel awareness for the business. Click here for 20% off eligible HubSpot products, or get started for free.).

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Marketing Marketers 104

Hubspot Marketing

SEPTEMBER 22, 2023

Lastly, SMS advertising also boasts an exceptional return on investment (ROI) of approximately $71 for every dollar spent , exceeding the estimated ROI of email marketing, which stands at around $36 per dollar invested. Check out HubSpot's newest AI tools. >> Check out HubSpot's Analytics tools. >>

User-Generated 107

User-Generated Key Performance Indicator Communications Marketing 107

Calvyn Lee Blog

NOVEMBER 24, 2023

Evaluate Marketing Channel Effectiveness An ongoing process for marketers is determining which channels drive the highest return on investment (ROI). Platforms like Adobe, Salesforce and HubSpot centralize many capabilities for enterprise teams. This guides budget allocation decisions. Most brands land somewhere in between.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Hubspot Marketing

JUNE 8, 2023

Improve ROI Are your investments in customer experience worth it? By using customer journey analytics, you’ll be able to measure ROI for customer experience initiatives. Plus, its Analytics Amplifier can combine Google Analytics and HubSpot data. Customer Journey Analytics Software 1.

Customer Journey 116

Customer Journey Analytics Customer Customer loyalty 116

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year?

Finance 93

Finance CRM Communications Management 93

Hubspot Marketing

MARCH 28, 2022

In a previous blog post , Jordan Pritikin, who leads HubSpot's Email and Growth Marketing teams, similarly explained, "[Focusing on clicks, click rates, and conversions] is the right course of action. That's why website traffic and even conversions from your marketing emails can be tracked when sending through software like HubSpot.

Email Marketing 126

Email Marketing Marketing Marketers Marketing Strategy 126

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Kissmetrics.

Marketing 114

Marketing Marketers Energy Analytics 114

Hubspot Marketing

MARCH 28, 2023

6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app. The top three types of content that offer the biggest ROI on social media are relatable content, trendy content (cultural moments and news), and educational/informational content ( Social Media Trends Report ) 9.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? Below is a screenshot of an analytics report HubSpot provides. Price: Contact for pricing.

Analytics 138

Analytics Key Performance Indicator Price Marketing 138

Hubspot Marketing

NOVEMBER 18, 2022

This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. Influencer marketing has high ROI. Influencer marketing has high ROI. We’ve mentioned above that influencer marketing has a high ROI, so your marketing budgets are worth something.

Influencer Marketing 131

Influencer Marketing Marketing Marketers Market Trends 131

Hubspot Marketing

MAY 6, 2022

In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. The result is a positive ROI and a worthwhile investment.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. But wait, there's more: short-form video generated the most ROI from any media format for marketers last year, closely followed by images. Let's dive in. Interested in influencer marketing?

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Also, HubSpot also reported that 18% of U.S. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Whitepaper 126

Whitepaper Information Technology Retail Marketing 126

Hubspot Marketing

MAY 24, 2023

Pro tip: If you’re a HubSpot user, check out our new AI tools. Get started with HubSpot content assistant. Pro tip: HubSpot Sales Hub has conversational intelligence capabilities to help you understand how your team performs on customer calls through data-driven insights. HubSpot Academy can help. How do marketers use AI?

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Hubspot Marketing

JUNE 6, 2023

Recent HubSpot research found that the more point solutions , the higher cost of ownership. Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. HubSpot’s App Marketplace has 1,250+ integrations that support memorable customer experiences and business growth.

Customer 112

Customer CRM Direct Mail User-Generated 112

Hubspot Marketing

MAY 13, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. " In B2B, I think we've long discounted brand narrative and become hyper-focused on measuring ROI. But not too much AI … and in the right ways."

Marketing 80

Marketing Marketers B2C Communications 80

Hubspot Marketing

JANUARY 16, 2023

Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI. Expect high ROI from short-form video. 8 Data-Backed Recommendations for Social Media Marketers in 2023. Invest in Instagram.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Martech

DECEMBER 12, 2023

When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do. When we audit their HubSpot portal, we often find broken or inefficient setups built by people on their team who didn’t receive the training they needed to get the most out of the platform.

Marketing 119

Marketing Marketers New Technology Management 119

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. Best Channels for Long-Form Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Litmus

JULY 14, 2022

But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent. We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report.

Market Trends 105

Market Trends Email Marketing Marketing Marketers 105

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. According to HubSpot research , content that reflects your brand’s values and showcases your products/services have the highest ROI on Instagram. Join groups.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Hubspot Marketing

JULY 25, 2022

In fact, email generates $42 for every $1 spent , which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue. Fortunately, the folks at TinyMCE, a rich-text editor often used to craft emails, put together this handy checklist with HubSpot to help you get past the toughest spam filters.

Place 106

Place Customer Email Marketing Marketing 106

Litmus

MAY 2, 2023

Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. 4 email marketing trends for 2023 We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report. Innovative emails. Yet subscribers (and email teams!) Every time.

Market Trends 72

Market Trends Email Marketing Marketing Marketers 72

Customers.ai

FEBRUARY 6, 2023

This recognition was based on the ease of use of implementation, strong integrations with supporting products, immediate ROI, strong support team and continuous product enhancements.

B2C 98

B2C Marketing Marketers Promotion 98

Customers.ai

FEBRUARY 6, 2023

This recognition was based on the ease of use of implementation, strong integrations with supporting products, immediate ROI, strong support team and continuous product enhancements. Salesforce Hubspot Zoom ActiveCampaign Outreach Calendly Zoominfo … The recognition of Customers.ai

B2C 98

B2C Marketing Marketers Promotion 98

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. 41% of director+ level marketers companies leverage social media, making it the top leveraged channel with the highest ROI.

Influencer Marketing 115

Influencer Marketing Inbound Marketing Social Media Marketing B2C 115