Martech

NOVEMBER 15, 2023

And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. Black Friday.

Shoppers 114

Shoppers eCommerce Shipping Retail 114

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

eCommerce 90

eCommerce Shoppers Retail Shipping 90

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Take a look at this video, which serves as an example of how Argos, a prominent U.K.

Price 108

Price eCommerce Advertising Advertisers 108

Search Engine Land

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Take a look at this video, which serves as an example of how Argos, a prominent U.K.

Price 84

Price eCommerce Advertising Advertisers 84

Use Insider

DECEMBER 6, 2023

High inflation had little impact over the Black Friday weekend According to Nielsen , the same basket of goods costs global consumers 18% more in 2023, compared to 2022. For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions.

Retail 52

Retail eCommerce Shoppers eBook 52

Search Engine Land

JANUARY 22, 2024

We’ll cover issues like: Chasing statistical significance at the expense of business impact. Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. Not running tests long enough to get sufficient data. That’s a great way to start.

Customer Journey 103

Customer Journey PR Marketing Marketers 103

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Question for 2023: Will the rising cost of debt curtail the use of BPNL option, and ultimately curtail inflation in general?

eCommerce 60

eCommerce Non-Profit Shoppers Analytics 60

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Whoa, did you just hear that?

Marketing Plan 129

Marketing Plan Retail Email Marketing User-Generated 129

Econsultancy

DECEMBER 3, 2021

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Here’s what we found out. Earned Media. Organic Social Media.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). In this post we’ll cover: What is performance marketing? Additional reading.

Performance Marketing 100

Performance Marketing User-Generated Marketing Marketers 100

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. In the era of Google Ads becoming more expensive and organic discoverability becoming less effective, companies need to differentiate themselves in SEO. What is programmatic SEO? Start broadly.

SEO 102

SEO Transform Price eCommerce 102

Hubspot Marketing

AUGUST 30, 2022

While the economy may seem like a boring topic to many, Planet Money makes it interesting by doing deep dives on who it impacts and how – everything from inflation to fast food delivery to crypto and city building. If you're looking for some great finance podcasts to listen to in 2022, you've come to the right place.

Finance 24

Finance Real Estate Health Education 24

Businesses Grow

OCTOBER 9, 2023

I came across this graph that seems to capture a feeling in our world today: The theory here is that however we perceive the rate of change today, it will be double that next year, and the perceived rate of change will be 32 times where we are today five years from now. Is this true? Who can say? Am I an AI expert? Of course not.

Health 102

Health eCommerce Education Management 102

Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. Due to the pandemic and soaring inflation, people are becoming more and more careful with their spending habits.

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Search Engine Land

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. Due to the pandemic and soaring inflation, people are becoming more and more careful with their spending habits.

Gen Z 67

Gen Z Customer loyalty Transform Shoppers 67

Digital Marketer

MAY 19, 2023

Let’s dive into the pool of reports that have been surfacing recently – those revolving around AI, the economy, and how this roller coaster of a world may impact your marketing agency, then we’ll shift gears and put your agency under a microscope. The next Google, Facebook, TikTok, etc.

User-Generated 74

User-Generated Marketing Marketers Transform 74

Econsultancy

MARCH 4, 2022

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Ecommerce penetration. And for more on ecommerce, you can explore the following Econsultancy resources: Ecommerce Best Practice Guide. Ecommerce Microlearning.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Jeff Bullas

FEBRUARY 27, 2023

Because the founders automated their Instagram growth, they’ve been able to focus their time on perfecting their watches and creating impactful content to be used in Instagram marketing. Kicksta attracts real, organic followers who engage with their posts, not bots who just sit there and inflate follower numbers.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Search Engine Land

APRIL 14, 2023

Don’t deflate or inflate your page number drastically in a short time frame. The ecommerce powerhouse is known to make incremental changes to its platform. Why a redesign is an inherent risk Businesses must never take a website change lightly. Aside from the SEO ramifications, users don’t always welcome a website overhaul.

SEO 103

SEO Analytics Shoppers Fashion 103

Use Insider

MARCH 1, 2023

Consumers are spending less Thanks to inflation and fears of recession, global consumer confidence is way down. Unsurprisingly, using the wrong tech—or having too many tools and apps running and overlapping—is the easiest way to throw away precious software dollars and negatively impact ROI. in 2023 compared with 2.8%

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Search Engine Land

NOVEMBER 29, 2022

The early days of doorway pages. Doorway pages seemed like a mystical, magical thing back in the earliest days of search engines. This is partly because, in the advent of the commercialized/public internet, everyone thought that website visitors would only enter your site via the homepage. Processing…Please wait.

SEO 104

SEO User-Generated Transform Manufacturing 104

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. Like this show?

Affiliate Marketing 90

Affiliate Marketing Marketing Marketers Partner Marketing 90

Hootsuite

JULY 29, 2020

Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them. Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge.

Health 145

Health Food User-Generated Advertising 145