Hubspot Marketing

JANUARY 29, 2019

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Your audience is programmed to crave and seek out great stories -- that’ll never change.

Branding 141

Branding Food Inbound Marketing Direct Mail 141

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. You can’t have it all.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Identify your limitations.

CRM 144

CRM Price Email Marketing User-Generated 144

Neil Patel

APRIL 2, 2023

There is a lot of information on this subject, including steps you can take today to improve your link profile and boost your rankings. However, there’s something else you need to do: Examine your link profile. If your website is brand new, this may not be a big deal. Some may be good. Some may be bad.

SEO 86

SEO User-Generated Analytics Health 86

Moz

JANUARY 28, 2019

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , and Chapter Five for your reading pleasure.

SEO 51

SEO Place Promotion Branding 51

Hubspot Marketing

DECEMBER 21, 2023

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. Of course, PPC is just one part of an effective marketing strategy. What is a Google Ads campaign?

Inbound Marketing 103

Inbound Marketing Advertising Advertisers Customer 103

Jeff Bullas

DECEMBER 27, 2022

One of the main reasons SaaS blogs fail to gain bigger audiences is their lack of correct SEO optimization and buyer targeting. When you take the time to optimize your content for SEO , you help guarantee that it will reach a wider, more targeted audience. Also, think about where your market is at in the buyer journey.

SEO 275

SEO Copywriting Law Communications 275

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. In some cases, each of these tactics may work.

Customer Acquisition 90

Customer Acquisition Customer CRM Pharmaceutical 90

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue. Table of Contents What is a SaaS marketing plan?

Marketing Plan 97

Marketing Plan Gen Z User-Generated Price 97

Hubspot Marketing

MARCH 22, 2022

Soon after, Meta's first metaverse , Horizon Worlds was opened up to anyone with an Oculus or Meta headset. To explain what happens in the metaverse, we'll dive into a few types of metaverses and explain what you or your brand can do in each. But, our web-based lifestyle wasn't perfect. Meta Horizon Worlds.

Real Estate 113

Real Estate Branding User-Generated Price 113

Martech

MARCH 22, 2022

Marketing can show the relationship between a definite input and output, provided marketers are willing to measure their work. That is the case being made by Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. . How can marketing align with that?

CMO 113

CMO Marketing Marketers Content Marketing 113

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work. What is account-based marketing?

Customer 82

Customer Direct Mail Marketing Marketers 82

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Affiliate Marketing 87

Affiliate Marketing Marketing Marketers Partner Marketing 87

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. Let's dive into our list of top tools to stay organized and on top of your game.

Price 145

Price Social Media Marketing User-Generated Management 145

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. Listen to Nudge wherever you get your podcasts. Great episode.

Non-Profit 86

Non-Profit Retail User-Generated Education 86

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Hootsuite

JUNE 21, 2023

Are you an aspiring social media manager or creator looking to showcase your work? Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. A social media portfolio is a collection of your past and present social media campaigns, content, and projects.

Social Media Marketing 97

Social Media Marketing Management Analytics Copywriting 97

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Update your Google My Business listing.

Promotion 98

Promotion Marketing Marketers Advertising 98

Sachs Marketing Group

JULY 19, 2023

Fixing your online reputation involves a strategic approach. Identify the cause of the negative reputation, rectify the issue, respond to reviews, collect positive reviews, and monitor your brand mentions. You have worked hard to build your business, but a single negative review online is eroding your hard-earned reputation.

SEO 40

SEO Management Digital Marketing User-Generated 40

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Resources for content marketing newcomers.

Content Marketing 107

Content Marketing PR Transform Manufacturing 107

Hubspot Marketing

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

PR 123

PR Marketing Marketers Non-Profit 123

Marketing Insider Group

AUGUST 21, 2019

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers.

Branding 40

Branding Inbound Marketing Entertainment Energy 40

DIY Marketers

JANUARY 13, 2022

Blogging for small business is a content marketing strategy that is ideal for consultants, freelancers, thought leaders and highly technical and high-end small business owners whose customers need a certain level of research and education to make a purchase. Blogging can be a great way to market your small business.

Copywriting 57

Copywriting Thought Leadership SEO Inbound Marketing 57

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Duct Tape Marketing

APRIL 13, 2023

The Fastest And Least Expensive Way To Double Your Sales written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast , I interview Amanda Holmes. 13:15] Who is your typical client at CHI? [14:40] Like this show? Like this show?

Direct Mail 67

Direct Mail CRM Education Energy 67

Moz

DECEMBER 3, 2018

Posted by Jeff_Baker Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Back it on up. A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. of data points from search results to broaden your dataset?”,

SEO 56

SEO Content Marketing Digital Marketing Place 56

Adobe Experience Cloud Blog

JUNE 29, 2016

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? ” Of course, this question resonates most with smaller organizations; however, even larger organizations run their content marketing with lean teams (including us). So, who are the editors in your organization? How about just ‘more’?

eBook 91

eBook Thought Leadership Whitepaper PR 91

Duct Tape Marketing

JULY 7, 2017

7 Platforms to Spice Up Your Content Marketing Efforts written by Guest Post read more at Duct Tape Marketing. Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time. Promo By Slide.ly.

Content Marketing 56

Content Marketing Transform Marketing Marketers 56

Moz

JULY 22, 2019

Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency , which (so far) hasn't resulted in any substantial changes to their site.

Marketing 57

Marketing Marketers Promotion SEO 57

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. What Is An Inbound Marketing Agency?

Inbound Marketing 91

Inbound Marketing Outbound Marketing Whitepaper eBook 91

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Rock Content

SEPTEMBER 26, 2023

When it comes to marketing, content is king. However, when you break down content marketing by the numbers, the results are pretty substantial. But coming up with content is a bit harder than you might expect. What Does Your Audience Expect? What Do You Want From Content Marketing?

User-Generated 52

User-Generated Real Estate Food Whitepaper 52

Hubspot Marketing

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. But keeping up with the changes isn’t quite enough. Why Follow Marketing Trends? Marketing trends evolve for good reason.

Market Trends 144

Market Trends Marketing Marketers Advertising 144

Sprout Social

SEPTEMBER 15, 2022

Twitter analytics and knowing how to use them can change your social media game. Whether it’s identifying which messages resonate, determining successful campaigns or spotting holes in your customer service, the data at your fingertips can turn seemingly random social interactions into strategy-changing insights.

Analytics 74

Analytics Marketing Marketers Management 74

Duct Tape Marketing

SEPTEMBER 6, 2017

Transcript of Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. John Jantsch: One of the pioneers of inbound marketing, of the new rules of marketing and P&R, David Meerman Scott, joins me for this episode of the Duct Tape Marketing podcast.

PR 48

PR Branding Real Estate Outbound Marketing 48