Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Step 1: Align on what accounts matter. I’ve been running ABM teams for some time and find it incredibly satisfying.

Direct Mail 96

Direct Mail Inbound Marketing Thought Leadership Marketing 96

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? But what does that look like? ?It

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But this rise has left customers expecting more from brands, too. So, what exactly is ABM?

Customer 133

Customer Thought Leadership Inbound Marketing B2C 133

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. So what amount do you need.

CMO 117

CMO Marketing Marketers SEO 117

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But supporting sales by providing content as a marketing person can be tricky.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. But trying to do it all manually is a daunting task that can easily keep you up at night.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? Lead generation is often divided into two categories: inbound and outbound. Inbound attracts leads through a combination of tactics that typically center around social media and website advertising.

Analytics 92

Analytics Thought Leadership Advertising Advertisers 92

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ).

eBook 143

eBook Copywriting User-Generated Entertainment 143

Moz

MAY 1, 2019

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. What is an SEO Certificate?

SEO 54

SEO Digital Marketing User-Generated Education 54

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But this rise has left customers expecting more from brands, too. So, what exactly is ABM?

Customer 58

Customer Thought Leadership Inbound Marketing B2C 58

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here’s a laundry list of lessons that marketers can learn from the Moneyball method.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads.

Advertising 106

Advertising Advertisers Inbound Marketing User-Generated 106

Duct Tape Marketing

SEPTEMBER 12, 2017

How to Conduct Your Own Total Online Presence Audit written by John Jantsch read more at Duct Tape Marketing. Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? These are good questions that you should have the answers to.

SEO 65

SEO Law Analytics User-Generated 65

Moz

JANUARY 28, 2019

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , and Chapter Five for your reading pleasure.

SEO 51

SEO Place Promotion Branding 51

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer's journey is far from linear. Unless they're using marketing attribution reporting.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. ABM as a percentage of overall marketing budget is increasing.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? billion global internet users as of 2021, a 400 million jump from 2020. Marketing has always been about connecting with your audience in the right place and at the right time.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Rock Content

SEPTEMBER 28, 2020

Have you ever thought about just how much value search engines give to what links say? Do you want to learn more about putting link building into practice and achieving the best results with your Digital Marketing strategy? Follow our article to know: What is link building? What is link building?

User-Generated 119

User-Generated SEO Digital Marketing Promotion 119

Hubspot Marketing

NOVEMBER 4, 2020

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. What are ad management tools? Here are some examples: Save advertisers and marketers valuable time.

Management 134

Management CRM Price eCommerce 134

Rock Content

JANUARY 20, 2021

Content Marketing is one of the best strategies a business can use to reach new leads and create a long-lasting relationship with customers. That is why marketers around the world choose this technique to increase lead generation and engagement. But how does Content Operations work to create the ideal Digital Marketing strategy?

User-Generated 83

User-Generated Inbound Marketing Digital Marketing SEO 83

Hubspot Marketing

MARCH 15, 2018

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

SEO 145

SEO eBook User-Generated Customer 145

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Adobe Experience Cloud Blog

DECEMBER 17, 2018

Marketers around the globe have issues aligning with their sales teams to create a true partnership. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.

Thought Leadership 134

Thought Leadership Marketing Marketers CMO 134

Hubspot Marketing

SEPTEMBER 4, 2019

But if you want to boost your SEO performance, you need to make sure you consistently earn high-quality backlinks to your website, better and faster than your competition. To help you improve your company's SEO ranking, I've cultivated this list of 11 creative and unique ways to earn backlinks in 2019. Image Source.

CRM 139

CRM SEO Market Trends Branding 139

Hubspot Marketing

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. There are many free lead generation tactics out there, but few will help you maximize your ROI.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Neil Patel

FEBRUARY 16, 2021

Do you want more organic search traffic to your site? Some research claims around 53% of your site’s traffic can be attributed to organic search. How do you get your new site or blog indexed by Google, Bing, and other search engines? Why Do You Need Google to Index Your Site? Well, you’ve got two choices.

SEO 141

SEO Analytics User-Generated eCommerce 141

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. In this article, we’ll show you everything you need to know about the Ion platform, including its numerous features and the benefits it can bring your business.

Whitepaper 75

Whitepaper User-Generated Transform eBook 75

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. What is its consumption rate?

Content Marketing 61

Content Marketing Analytics Marketing Marketers 61

Hubspot Marketing

DECEMBER 8, 2016

For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination ? 28 of the Most Useful Google Chrome Extensions for Marketers.

Product 145

Product SEO Price User-Generated 145

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

by Jon Miller Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). This can include email promotions, paid advertising, social outreach, and so on. Some Examples.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134

Hootsuite

MARCH 31, 2020

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. Learn more: How the Facebook Algorithm Works. Bookmark this page!

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 121

Marketing Automation Platform CRM Manufacturing B2C 121

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? But if you ask me, a documented content strategy isn’t enough either. Sure, a documented content strategy helps you plan goals, meet KPIs, drive traffic, and overall make your work appear valuable on paper. That’s an important start.

Content Marketing 110

Content Marketing Thought Leadership Gen Z Marketing 110

Hubspot Marketing

FEBRUARY 3, 2023

In fact, it can sometimes feel more like trying to swim against the current.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Below, you'll find a list of 36 fantastic tools and resources to help you research, write, edit, and design content more easily.

eBook 116

eBook User-Generated Whitepaper Thought Leadership 116