Jeff Bullas

MARCH 1, 2023

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. More inbound links. More sales.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Aspiration Marketing

JANUARY 10, 2023

One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.

Inbound Marketing 130

Inbound Marketing Customer Product Marketing 130

Aspiration Marketing

JANUARY 5, 2023

If you use HubSpot , you’re already familiar with its sales, marketing, and customer service capabilities. With Hubspot CMS and inbound marketing tools, it creates a powerful platform for your tech stack. The platform assists with efforts to create awareness, attract customers, and retain loyal supporters of your brand.

Inbound Marketing 213

Inbound Marketing Branding Customer Marketing 213

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Rock Content

APRIL 18, 2024

That’s why we’re (re)introducing a game-changing concept: the content-driven inbound marketing funnel. The inbound marketing funnel turns ‘push marketing’ tactics into highly successful ‘pull marketing’ solutions. How can you use marketing funnels to your advantage?

Inbound Marketing 52

Inbound Marketing Transform Marketing Marketers 52

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 73

Inbound Marketing PR Manufacturing Marketing 73

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. It changed everything.

CRM 90

CRM Inbound Marketing CMO Management 90

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Kuno Creative

FEBRUARY 8, 2024

When you think of content marketing, what comes to mind? But there’s another side that’s often overlooked – the role that content strategy services play in the age of media. If emails, blogs, e-books, pillar pages, web copy and other written materials are on your list, you’re not wrong.

Content Marketing 84

Content Marketing Branding Marketing Marketers 84

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 88

Email Marketing Inbound Marketing Transform Marketing 88

Rock Content

APRIL 8, 2024

Optimizing for local SEO means those looking for a service or product in your area can find you. While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. Start with the Chamber of Commerce and trade associations to get more inbound links.

SEO 82

SEO Place Promotion Marketing Strategy 82

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. In this blog, we’ll discuss the benefits of using paid media and share some examples of when to inject paid media into your inbound efforts. The downside?

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Advertising 98

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. How do you know which tactics work and who’s just blowing smoke?

Inbound Marketing 95

Inbound Marketing Price Marketing Marketers 95

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Metrics such as open rate and click-through rate were previously only available in the marketing email tool’s analyze space or exported and pieced together in an Excel sheet.

CRM 100

CRM Finance Analytics Management 100

Neil Patel

OCTOBER 27, 2020

Either way, whether this article was forced on you ( outbound ) or you researched and found it yourself ( inbound ), the point is that you’re still here. It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people.

Outbound Marketing 139

Outbound Marketing Inbound Marketing Marketing Marketers 139

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Easily route inbound leads with conditional form confirmation pages. How it helps you This feature helps manage inbound leads more efficiently.

Law 92

Law Management CRM Education 92

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Q4 Web Traffic So Far.

Manufacturing 91

Manufacturing Health Education Inbound Marketing 91

Neil Patel

JANUARY 27, 2021

Inbound marketing isn’t easy. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business. There are a few trends that will drive content marketing in 2021 and beyond.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Health 113

Health Copywriting Inbound Marketing Education 113

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Search Engine Land

SEPTEMBER 19, 2023

Luckily, there is an audience for your product or service, regardless if they already know it. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Another great resource is customer reviews of the products or services you’re disrupting.

New Markets 134

New Markets SEO Energy Inbound Marketing 134

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Dig deeper: 3 ways email marketers should actually use AI 2.

Marketing Plan 126

Marketing Plan Retail Email Marketing User-Generated 126

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Hubspot Marketing

DECEMBER 21, 2023

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. Of course, PPC is just one part of an effective marketing strategy.

Inbound Marketing 103

Inbound Marketing Advertising Advertisers Customer 103

Rock Content

JUNE 12, 2023

The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. However, not all inbound marketing channels are equal. Here’s a closer look at how to do that.

Inbound Marketing 56

Inbound Marketing Outbound Marketing Marketing Marketers 56

Hubspot Marketing

AUGUST 10, 2022

To help you, we collected data from more than 150,000 businesses to see how web traffic, conversions, and inbound leads were trending up or down MoM and YoY in July. While some businesses are seeing heavier dips in traffic MoM and YoY, they're still increasing performance YoY when it comes to Inbound Leads and Web Conversions.

Manufacturing 92

Manufacturing Health Education Market Trends 92

Search Engine Land

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Health 99

Health Copywriting Inbound Marketing Education 99

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Are we optimizing inbound phone calls as a sales or lead-generating channel? Click here to download! Training is essential.

Analytics 97

Analytics CMO Price CRM 97

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails. If you use Office 365, you can now benefit from the efficiency and effectiveness of the AI assistant for generating sales emails. Enroll contacts in sequences (beta).

User-Generated 86

User-Generated Law Management Communications 86

OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Hubspot Marketing

OCTOBER 12, 2022

When it comes to Q4, Halloween isn't the only spooky thing haunting marketers. Because the data is aggregated from HubSpot customers’ businesses, please keep in mind that the performance of individual businesses, including HubSpot’s, might differ based on their own markets, customer base, industry, geography, stage and/or other factors.

Manufacturing 130

Manufacturing Health B2C Transform 130

Hubspot Marketing

AUGUST 25, 2023

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. 91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s).

Inbound Marketing 102

Inbound Marketing B2C eBook Promotion 102

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Martech

SEPTEMBER 9, 2022

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. We saw Inbound as starting to bring us all back together and we wanted a message and an experience to reflect that.” ” Read next: Why community could be the next big thing in marketing. Bringing us back together.

CRM 98

CRM Customer Journey Inbound Marketing CMO 98

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. More than 170 billion inbound mobile calls to U.S.

Analytics 100

Analytics CRM Affiliate Marketing Law 100