Hubspot Marketing

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign. All rights reserved.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Hubspot Marketing

MAY 26, 2017

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. (

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Hubspot Marketing

DECEMBER 8, 2016

We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. 2) BuzzSumo.

Product 145

Product SEO Price User-Generated 145

OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Hubspot Marketing

JULY 25, 2022

The trends marketing leaders follow that have the highest ROI are influencer marketing, short-form video content, and permanent social media content. The trends marketing leaders companies invest the most in are short-form video content, inbound marketing, and social responsibility.

Inbound Marketing 132

Inbound Marketing Social Media Marketing Influencer Marketing B2C 132

Sprout Social

SEPTEMBER 17, 2019

Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. You would typically use keywords in your website copy, meta tags, product descriptions, blog posts , social posts, image alt text and more. Email marketing. Social media marketing. The basics.

SEO 111

SEO Social Media Marketing eCommerce Inbound Marketing 111

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Backlinko

MAY 22, 2024

Here’s a quick overview of our top picks: SEO Courses by Semrush Academy: Best for learning search engine optimization (SEO), search engine marketing (SEM) and content marketing. He’s an expert in the SEO industry and has led SEO and Growth at Shopify, Atlassian, and G2.

Inbound Marketing 105

Inbound Marketing Social Media Marketing Transform Digital Marketing 105

Trade Press Services Newsletter

MAY 4, 2023

Three Continuing Education Opportunities for Marketers Here are three professional development opportunities you can complete from your laptop—no travel or networking required. LinkedIn Learning LinkedIn Learning is a treasure trove of knowledge for B2B marketers.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Marketing Insider Group

NOVEMBER 8, 2021

Smart marketers who manage SEO or inbound marketing have been doing this for years but it’s worthy discuss and add some additional context. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers.

Outbound Marketing 145

Outbound Marketing PR Inbound Marketing Analytics 145

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. For SEO, sub-topics could include on-page optimization, backlink building, keyword research, etc.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. And to some extent, this is true, but in the eyes of an SEO professional, it’s a different approach. SEO” (110K).

SEO 106

SEO Inbound Marketing Transform Analytics 106

Marketing Insider Group

MAY 27, 2024

Content is crucial for SEO, which can increase your rankings in search engines and generate more organic traffic. It’s also good for link building, which can generate referral traffic, as well as social media marketing. Keyword Optimization Potential If you care about SEO , written content is a practical necessity.

Inbound Marketing 128

Inbound Marketing User-Generated Social Media Marketing Fashion 128

Adobe Experience Cloud Blog

MARCH 26, 2012

This is accomplished through inbound marketing strategies such as social media marketing, SEO, and SEM, in addition to PPC, paid social advertising, content syndication, remarketing, easy to navigate websites, and more. P romote content using segmentation, personalization, and customization.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Neil Patel

MAY 30, 2025

Search engine optimization (SEO) improves your website visibility and helps you rank higher for the keywords your target audience is looking for. ” To optimize your site for searches like this, I recommend starting with SEO basics: Do keyword research to learn what your buyers are searching for and why. Develop new content (e.g.,

Manufacturing 55

Manufacturing B2C Thought Leadership Marketing 55

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. Referral traffic is valuable to inbound marketers because it sends potentially qualified visitors to your website.

Inbound Marketing 132

Inbound Marketing B2C Fashion SEO 132

Calvyn Lee Blog

JANUARY 18, 2022

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. All your inbound excitement won't deliver results if you don't have the right skills to adapt. Social Media Team.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Marketing Insider Group

OCTOBER 4, 2011

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

SEO 106

SEO Thought Leadership Traditional Marketing Marketing 106

Neil Patel

SEPTEMBER 27, 2021

For example, this case study outlines the importance of title tag rewrites for SEO. TopRank Marketing – Success Focus: Social Marketing, Social Proof. I gnite Social Media has taken to providing a short introductory description of the content, giving the reader a clear idea of what’s to come.

Marketing 144

Marketing Marketers Social Media Marketing Digital Marketing 144

Hubspot Marketing

MAY 9, 2019

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Online Video Marketing Course by HubSpot Academy.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Lynton Web

DECEMBER 21, 2021

In 2022, many marketers (64%) plan to focus on three to five platforms. This allows brands of all sizes to expand their reach to different audiences, and it gives their social media marketers a realistic list of platforms to master without overburdening their workload. This will also increase your Google ranking.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Trade Press Services Newsletter

JULY 6, 2022

HubSpot HubSpot’s blog is a treasure trove of actionable insights for the B2B marketer. As experts in inbound marketing, HubSpot’s blog exemplifies how a blog should provide valuable content to grow a business. Sign up for the newsletter to get helpful tips delivered straight to your inbox.

Inbound Marketing 130

Inbound Marketing Education Food Marketing 130

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Thanks for emphasizing the point! Doug Jul 7 2010 Forget about cost per lead, what is the cost per close?

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Lusha

NOVEMBER 11, 2024

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Outbound Marketing Outbound marketing means actively contacting potential customers.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. Case #1: Running your blog like a media pro.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. by Michael Brenner, June 18, 2010 Related Posts: How to Nurture The Great Unknown Leads Integrating Social Media and Search 6 Content Marketing Tips That Drive Leads Why Is Search…So…Darn…Hard?!

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Hubspot Marketing

JANUARY 7, 2024

In turn, these shifts create many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. This strategy can speed up business growth.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. What Types Of Marketing Are Leading?

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

DECEMBER 7, 2010

Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Hubspot Marketing

MAY 30, 2022

They will also provide you with a tool for identifying your most prominent marketing needs. On-Page SEO Template. When it comes to SEO, there's a lot for marketers to remember to see results. In other words, there is a lot for marketers to forget. However, SEO should never be an afterthought.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91