Sprout Social

OCTOBER 11, 2024

No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns. Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry.

Transform

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. Doing this requires using category entry points and having content that associates your brand with the specific problems it solves.

Content Marketing

Martech

JULY 18, 2024

Job and reputations are at stake Layoffs continue to affect the industry, especially marketing, and marketers are wary of jeopardizing their jobs. Switching from a familiar yet inefficient system to an unknown, newer one can be scary despite the potential benefits.

Marketing

Martech

AUGUST 5, 2024

Brand suitability issues: Ads appearing on MFA sites harm brand perception by being associated with low-quality, irrelevant content. This negative association diminishes brand value and makes consumers wary of the advertised products or services. This collaboration should focus on more than just aesthetics.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

So publish insights and advice on many relevant, industry blogs. Be explicit about the name of the service, the problem it solved, the industry, the results and the details. Use language that supports this goal, including the company’s value proposition, industry, relevant keywords, industry terminology and brand mentions.

SEO

Martech

SEPTEMBER 27, 2024

Focusing only on ROAS can cause you to overlook the value of early-stage interactions, which are especially important in industries with long purchase cycles or where brand loyalty matters. If an ad appears alongside harmful or inappropriate content, it can lead to negative associations that erode consumer trust.

Advertising

Search Engine Land

OCTOBER 2, 2024

Dynamic search ads (DSAs) These ads leverage website content to automatically generate ads and the associated keywords. Social monitoring tools Monitor social media platforms to identify industry-specific trends, popular topics and commonly used phrases. Dig deeper: How to maximize PPC and SEO data with co-optimization audits 19.

User-Generated

Martech

JULY 15, 2024

Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the CMO persona.

Customer Acquisition

Hubspot Marketing

JULY 12, 2024

Share of Voice While Share of Market measures your portion of industry sales, Share of Voice compares your portion of brand awareness. In other words, when consumers think of your industry, how many of them think of your brand? Finally, subtract the percentage of Detractors from the percentage of Promoters. Learn more about NPS.

Management

Marketing Insider Group

JANUARY 13, 2025

Outsourcing to agencies reduces expenses associated with in-house expertise and accelerates project timelines. This expertise goes beyond technical know-how; it includes strategic insights and industry-specific experience that empower businesses to maximize the potential of their technology.

CRM

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. It provides detailed reports on customer acquisition efforts and associated costs.

Customer Acquisition

Search Engine Land

JULY 16, 2024

The SEO strategy to be listed on Google search in a featured snippet “best of” list is simple: get your entity included in relevant lists curated by an expert, industry blog or even on your website. Get included in as many industry/expert “best of” lists. Build association with relevant topics. Get users talking about you.

Key Performance Indicator

The CMO Survey

NOVEMBER 12, 2024

This is according to the 33rd edition of The CMO Survey , directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Fuqua, Deloitte, and the American Marketing Association. This edition, which was conducted September 4-25, sampled 260 marketing leaders at for-profit U.S. growth in Spring 2024.

CMO

Sprout Social

SEPTEMBER 26, 2024

Tags allow you to associate incoming or outgoing messages with your brand’s product launch, campaign or other initiative. It’s about understanding what your audience cares about—from your brand to your industry as a whole. It’s also about how you respond to these conversations.

Analytics

Sprout Social

JULY 30, 2024

While it creates a deeper emotional connection with your audience, it can also expose you to more brand risk if an influencer negotiation goes south or if an influencer falls out of favor with their audience (and your brand gets dragged down by association). List specific scenarios, and explain what would and what wouldn’t be acceptable.

Influencer Marketing

Martech

OCTOBER 2, 2024

But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.” “I think it was surprising to a lot of folks in the industry,” Hulst said, “because it was a pretty abrupt announcement. “I think the whole industry is aware of that,” Hulst laughed.

Advertising

Orbit Media Studios

AUGUST 6, 2025

For each scanned page, analyze the following elements: How clearly the business describes what it does Target audience and buyer personas (job titles, industries, geographies) Stated services, use cases, or product categories Outcomes promised (e.g., At this moment, AI is reading thousands of pages and articles in your industry.

PR

Sprout Social

JUNE 26, 2025

Australian Association of National Advertisers (AANA) The AANA is responsible for developing a strict Code of Ethics that Australian advertisers, including influencers, must follow. Together, they seek to foster transparency and accountability in the industry through best-practice advocacy, development and education.

Influencer Marketing

SmartBrief - Marketing

AUGUST 13, 2024

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. Key Topics Covered: Creative campaigns and case studies Digital advertising trends and breaking news How AI is impacting the industry Subscribe to AAF SmartBrief here. Sent daily.

Market Trends

Orbit Media Studios

DECEMBER 17, 2024

Build me a persona of a [job title] at [industry/company size/geography] with [roles/skills/responsibility]. the actual names of the communities, industry forums, events, groups, marketplaces, webinars, content platforms, partnerships, financial institutions, associations, etc.) Youll use it again in subsequent prompts below.

Thought Leadership

Sprout Social

APRIL 21, 2025

Micro-influencers and the niche communities theyre part of have become tastemakers in certain subcultures and industries, creating conversation and boosting virality of trends on social. Build authority and expertise Becoming a thought leader in your industry means youre a voice of authority in the space.

Branding

Hubspot Marketing

JULY 31, 2024

Each Objective has a certain amount of Goals associated with it. These are associated with the “how” — the specifics around what you’re going to do to accomplish your Goals. You need to figure out what works for you as the industry grows and your customer needs evolve. There are fewer of these (~5 per Objective).

Energy

Martech

MAY 21, 2025

You can now see how objects are related, create custom objects, update associations, manage properties and even export your full data model as an image from one centralized workspace. Its especially helpful in cases where associations might clutter your CRM or where objects share common fields like domain name or company name.

CRM

Sprout Social

NOVEMBER 25, 2024

Influencer authenticity makes your brand look more believable to consumers simply by association. Influencer authenticity, by association, builds brand authenticity. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one thing users don’t see enough of on social media. It’s what they crave.

Influencer Marketing

Martech

OCTOBER 24, 2024

regulations and guidelines are available in the Telephone Consumer Protection Act and “ Short Code Monitoring Playbook ” from the Cellular Telecommunications Industry Association (CTIA). In the U.S., Adhering to the regulations is crucial,” said Dane. “If

Shipping

Buffer Marketing

JULY 25, 2024

This functionality allows you to share valuable insights, updates, and content consistently with your followers, establishing you as a thought leader in your industry.  With each publication, you increase the number of content pieces associated with your profile, which helps improve your LinkedIn SEO.

Analytics

Marketing Insider Group

JULY 23, 2024

Researching popular hashtags in your industry helps you strategically incorporate them into your tweets. However, you’ll have to be diligent because you don’t want your brand associated with the unsavory content that appears on the platform in various forms. Participating in trending topics can also boost your visibility.

Branding

SmartBrief - Marketing

APRIL 8, 2025

Regardless of your industry, brand identity is more important than ever. Next, we associate them with past experiences, emotions and expectations. These associations basically become the foundation people use to figure out how they feel about a brand. In essence, these are the key building blocks of every brand identity.

Branding

Hubspot Marketing

JUNE 19, 2025

The 5 Most Common Content Marketing Mistakes I See I’ve done a lot of these audits, and there are a few mistakes that come up over and over again, regardless of company size or industry. No one’s going to associate your brand with a single idea. Here are the most common and damaging. You have too many ICPs.

Marketing

Hootsuite

NOVEMBER 28, 2024

And in the wild west of home decor and fashion trends, freelance Content Marketer, Strategist and previous Editorial Associate and Curation Specialist at Pinterest, D’Loraine Miranda , says, “having a presence on Pinterest can give your brand credibility.” Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z

The CMO Survey

AUGUST 3, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

The Drum

JUNE 6, 2025

At Goafest 2025, India’s top agency leaders opened up about the forces reshaping the country’s advertising industry – from AI disruption to network consolidation and a generational creative shift. Amit Bapna reports from the ground.

Advertisers

Martech

AUGUST 12, 2024

Contacts where company or industry is unknown : Gives the number of contacts missing linked company information, which is important for segmentation and for communications if you’re dynamically adding this kind of personal information into your emails. Clear these to improve performance.

Health

Hubspot Marketing

NOVEMBER 5, 2024

Think data — like company name, industry, and position within the company. Lynch said, “Testimonials, reviews and trust badges help leverage your authority and position you as an expert in that industry.” You can associate the different buying roles and identify them as the gatekeeper, the champion, the blocker.

B2C

Buffer Marketing

SEPTEMBER 4, 2024

So, in 2009 The Photo Managers was born: an association that helps others start their own photo-organizing businesses.   Running this association has become my full-time job. To build these partnerships, I show up in spaces where I can meet new people in complementary industries. People are wired for connection.

Transform

Sprout Social

APRIL 28, 2025

38 most popular subreddits by industry The Reddit platform has over 100,000 engaged and active subreddits, and there are plenty of top subreddits where you can find your audience. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding

Hubspot Marketing

NOVEMBER 5, 2024

I became an entrepreneur so that I could build a business that is a free-flowing, evolving extension of who I am, rather than morphing it to fit what I think the industry wants it to be. Coca-Cola: Associating the brand with happiness and togetherness. Frankly, that wasn’t for me. Apple: Fostering a sense of innovation and belonging.

Branding