Search Engine Land

SEPTEMBER 28, 2023

In this article, you’ll learn some steps to address PPC mistakes, missteps and errors that have helped my team get things back on track. Internal issues are essentially problems we create ourselves – mistakes that could have been avoided with different choices or actions. Results tank and you might not be exactly sure why.

Promotion 117

Promotion Communications Place Branding 117

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. For starters, you need to find a perfect influencer and get in touch with them. Those who know how to email an influencer can easily embrace the power of genuine connections.

Influencer Marketing 89

Influencer Marketing Branding Communications Email Marketing 89

Martech

JANUARY 31, 2024

Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. Both the platoon leader and the marketing leader in this example are effective leaders. Creativity and risk-taking are an essential part of marketing.

Transform 110

Transform Key Performance Indicator Communications Finance 110

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Jeff Bullas

NOVEMBER 22, 2022

Whether you use a website, app, software, or sell human-to-human, UX is the most important factor that influences a sale. We were tasked with helping MonkeyLeague break into the hyper-competitive NFT market and sell monkey NFTs in a Play-To-Earn soccer game. The NFT market is arguably one of the toughest to crack in the world.

Product 278

Product Customer Branding Marketing 278

Backlinko

MAY 1, 2024

While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code. A canonical URL is the original or primary version of a webpage. Canonical URLs help address duplicate content issues on your website.

SEO 89

SEO eCommerce User-Generated Product 89

SMA Marketing

FEBRUARY 8, 2024

As a business owner, this is an excellent way to show your customers that you are friendly and caring and helps market your business. As a business owner, this is an excellent way to show your customers that you are friendly and caring and helps market your business. Market your company’s product or service.

Customer 96

Customer Shoppers SEO Digital Marketing 96

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. This article will help you understand ABM better, so you don’t have to suffer from costly mistakes and will see results faster.

Customer 105

Customer Analytics Marketing Marketers 105

Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. Identify your customer One fundamental mistake many SEO experts make is focusing on the website and forgetting about the customers. The easiest one is to talk to your colleagues from the marketing department and see if they have this already.

Product 105

Product SEO Gen Z Transform 105

Neil Patel

OCTOBER 7, 2021

We all make mistakes. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right.

Digital Marketing 139

Digital Marketing Advertising Advertisers Branding 139

Search Engine Land

OCTOBER 24, 2023

The path to success in business (outside of SEO, even outside of marketing) is the path of least resistance. So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors? Some may love to write.

SEO 103

SEO PR Management Energy 103

Hubspot Marketing

JANUARY 12, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. Differentiating Factors Contributing to Brown's Success. Authenticity.

Food 118

Food Branding Product Marketing 118

Martech

DECEMBER 14, 2022

Also, last month: Marketing emails can now be prevented from sending without approval first. Campaign reporting is enhanced by an improved “influenced contacts” metric. Campaign reporting is enhanced by an improved “influenced contacts” metric. Approvals for marketing emails (beta). WhatsApp integration for HubSpot.

Communications 100

Communications Customer Analytics Management 100

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Get it right, and watch your brand grow in a big way.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Search Engine Land

MARCH 20, 2024

Heck, even the AI chatbots admit: “ChatGPT can make mistakes. Claude can make mistakes. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. In the 1970s, I wrote using typewriters as a reporter and editor. As he explained on Aug. Please double-check responses.”

User-Generated 104

User-Generated Transform SEO New Technology 104

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. The reason? Think again.

Influencer Marketing 109

Influencer Marketing User-Generated Marketing Marketers 109

Customers.ai

FEBRUARY 27, 2024

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. With over 2000 registrants, the summit truly was buzzing with enthusiastic marketers eager to level up their game. It wasn’t just about the big names, though.

Non-Profit 75

Non-Profit User-Generated Outbound Marketing Advertising 75

Digital Marketer

OCTOBER 1, 2022

From the followers sharing your content, you will be found by a pool of influencers, users, and people interested in your brand or idea. TikTok hashtags work differently when compared to Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach.

Branding 85

Branding Product Social Media Marketing Video Marketing 85

Adobe Experience Cloud Blog

MAY 16, 2017

Author: Stacey Thornberry We all make mistakes. Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). But my motto is, “it’s not a mistake unless you DON’T learn from it” (and then do it again…). So, you’re welcome in advance. Neglecting to Speak “Sales”.

Thought Leadership 120

Thought Leadership Marketing Marketers Promotion 120

Buffer Marketing

MARCH 28, 2024

While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks. A tiny mistake, an offhand comment, or a misinterpreted message can quickly escalate.

Communications 112

Communications Management Branding Social Media Marketing 112

Businesses Grow

MAY 15, 2023

You’ll want to avoid these problems and we’ll dig into those today. Pitfall 2: You’ve targeted the wrong audience One of my all-time marketing heroes is Jay Baer. He wondered why his friend was failing — to the point of quitting. It made me reflect on the pitfalls of personal branding. But when does it fail?

Branding 128

Branding Entertainment Education Product 128

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Many Chat

APRIL 6, 2022

As expert Mario Moreno brought to our attention in his breakout session, Influencer marketing is a real thriving industry. Because of online shopping and brands increasing their social media presence the market for influencers are on the rise. It’s that time of year again, ManyChat hosted the Instagram Summit.

Influencer Marketing 98

Influencer Marketing Branding Product Customer 98

Hubspot Marketing

APRIL 2, 2024

As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. A 2022 study on the interactive influence of work-life benefits backs this up. That's a whole different ball game. I led the way, guiding each member from beginner to expert.

Product 92

Product Communications Health Management 92

Hubspot Marketing

JANUARY 4, 2024

A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy. Today, we'll learn a marketing funnel and tips for designing your own. What is the marketing funnel? After all, it's proof that you must be doing something "right."

eBook 109

eBook Customer Journey User-Generated Marketing 109

Rock Content

OCTOBER 26, 2020

Conversion is an essential part of Digital Marketing. No matter the size of your business or your niche, CRO can help you dramatically increase your marketing ROI. The 5 mistakes even experts make The best CRO tools. Thus, knowing what to do with your visitors is very important to achieving your marketing and sales goals.

User-Generated 126

User-Generated Transform Product Digital Marketing 126

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 117

Transform CMO Customer Acquisition Finance 117

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 120

Transform CMO Marketing Marketers 120

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 90

Price Market Segmentation SEO Market Research 90

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Performance will take off if you lean in on its machine learning and smart algorithms. What is Performance Max?

eCommerce 139

eCommerce Retail User-Generated Advertising 139

Scoop.it!

FEBRUARY 29, 2024

It also functions as a tagline for customers, stakeholders, and marketers. Why should your company have one? These are both important questions to consider when starting or rebranding a business. In short, a vision statement is the overarching perspective of your company’s mission. It is the guide for the direction your business is heading.

PR 78

PR Entertainment Product Customer 78

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Direct Mail 97

Direct Mail Law Analytics CRM 97

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Shipping 124

Shipping Email Marketing CRM Product 124

Unbounce

APRIL 18, 2024

17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. How to run a CRO test CRO test examples and ideas Common CRO mistakes to watch out for CRO testing FAQs SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52