Martech

MAY 21, 2025

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, traditional agencies are buying influencer platforms to ensure they get a piece of the influencer pie.

Influencer Marketing 63

Influencer Marketing Management Branding Marketers 63

Jeff Bullas

FEBRUARY 26, 2023

All packages include: Highest quality followers High-retention followers 30 day-refill Dedicated account manager When you purchase from Useviral you be assured you will get fast and effective results, and you will be supported by a dedicated account manager. With video marketing on the rise, it’s important to keep up with the industry.

Marketers 246

Marketers Marketing Analytics User-Generated 246

Buffer Marketing

NOVEMBER 14, 2024

Add a few words about your image or video, and these tools will recommend the top hashtags that go well with it. Curate a list of hashtags for your community and group them together using  Buffer’s Hashtag Manager. It’s time-consuming and laborious to manage the planning, posting, engaging, and tracking manually.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Influencer Marketing.

Market Trends 111

Market Trends Influencer Marketing Marketers Marketing 111

Sprout Social

DECEMBER 20, 2023

Manage conversations yourself, or create a Case for other team members to complete. Influencer marketing The future of social media marketing involves creators and influencers. With Tagger by Sprout Social , we offer a creator and influencer marketing solution to help you ease into the future of social media.

Branding 138

Branding Price Influencer Marketing Transform 138

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Social Media Marketing 139

Social Media Marketing Key Performance Indicator Influencer Marketing Management 139

Marketing Insider Group

MAY 22, 2023

Video Marketing 65. What are the most effective types of video content for content marketing purposes? How can content creators craft an effective video marketing strategy? What are the best practices for video production and editing? How should content marketers optimize video content for SEO?

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

SocialPilot

JANUARY 9, 2024

Meanwhile, when it comes to AI in social media marketing, marketers harness AI’s power for content generation, social media monitoring , ad management, influencer research, and more. Broadly, marketers have been using AI to either generate content, conduct research, or get ideas and inspiration.

Transform 121

Transform Social Media Marketing User-Generated Advertisers 121

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted?

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Exposure Ninja

JUNE 23, 2022

The Digital Marketing Institute offers perhaps the definitive digital marketing certification, providing those who successfully pass the examinations and complete the course material with Certified Digital Marketing Professional status. The academy provides free search engine marketing (SEM) learning resources and exams.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Inventory management and secure payment processing capabilities streamline operations.

eCommerce 106

eCommerce PR User-Generated Marketers 106

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. The channel was originally managed by the company Activ8, which later built an entire company for managing the character and created several spin-off versions. How Can Marketers Use VTubers?

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Martech

SEPTEMBER 26, 2022

Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Experiential marketing. Experiential marketing is sometimes called engagement marketing or participation marketing.

Transform 117

Transform B2C Finance Affiliate Marketing 117

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Influencer marketing? Matt Heinz. gpc52OhlaA. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. So there’s no doubt that leveraging YouTube will help you achieve all of these goals and more.

Marketers 145

Marketers Marketing Promotion SEO 145

Martech

FEBRUARY 24, 2022

As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences. It drives real value for marketers, advertisers, and their customers.” AR is now a tool, not a toy.

Marketers 133

Marketers Marketing Communications CMO 133

Sprout Social

JANUARY 5, 2022

Coupled with a comprehensive content calendar, you can manage all of your social campaigns in a single platform (including ones beyond Instagram). CapCut offers surprisingly powerful Instagram video editing for both Apple and Android totally for free. Looking to add a first comment for posts as well? Look no further. Pricing: Free!

Price 145

Price Analytics User-Generated Real Estate 145

Calvyn Lee Blog

DECEMBER 3, 2023

Check out this hybrid work policy guide we created for an office management software client during the pandemic. Even a quick review reveals at least three core groups – those reacting to a current attack, organizations interested in advisory, and companies seeking managed detection/response. Think again!

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Chief Martec

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc. And that’s just the customer-facing side of martech.

Transform 112

Transform User-Generated Customer Journey SEO 112

Hootsuite

MAY 18, 2023

In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create. chipotle Get it early on @roblox.

User-Generated 130

User-Generated Shipping Video Marketing Product 130

Neil Patel

AUGUST 5, 2021

Leverage Influencer Marketing to Reach a Wider Audience. Fitness influencers are influential people who can persuade their followers to try different clothing brands, supplements, workouts, and more. Try Video Marketing. Are you ready to give fitness advertising a go?

Advertising 141

Advertising Advertisers Health User-Generated 141

Hubspot Marketing

OCTOBER 9, 2019

Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. Second, stay active with community management. Check out our ultimate social media marketing guide to learn more. Influencers.

User-Generated 111

User-Generated SEO Advertisers Advertising 111

Sprout Social

SEPTEMBER 3, 2020

While Instagram might be known as the hub of influencer marketing , Twitch is home to tens of thousands of livestreaming influencers with enthusiastic audiences. And if nothing else, understanding Twitch marketing can help give brands a better pulse on what the younger crowd is up to these days. Working with influencers.

Gen Z 143

Gen Z Branding Millennials Real Estate 143

Sprout Social

OCTOBER 16, 2018

Investing in video marketing. Video marketing is oftentimes a sort of boogeyman for brands who see it as too much of a financial investment. As evidenced by Instagram tutorials and the popularity of beauty vloggers, video content doesn’t necessarily need to be a massive production. The reality, though?

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Customers.ai

JANUARY 17, 2024

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. Marketing Agency Trend #4: Purpose-Driven Marketing According to a study by Deloitte , over 25% of consumers walked away from a brand that they interpreted as insensitive. Do we still need to include it?

User-Generated 84

User-Generated Marketers Marketing Analytics 84

Content Marketing Institute

JULY 24, 2018

Tim Hayden , president and co-managing partner, Brain + Trust Partners. I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Pro Tip: You can manage all your Facebook, Instagram, LinkedIn, and Google ad campaigns in one place by using HubSpot's ads software.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

DECEMBER 5, 2023

While there are plenty of digital content management tools and platforms out there to manage these tasks, I've found it doesn't hurt creators to have a physical calendar or planner on hand to keep organized. It's a bit old school but still a great way to stay on top of projects," says Lisa De La Cruz of The Wonder of Anime.

Price 105

Price Finance Influencer Marketing Management 105

Hubspot Marketing

NOVEMBER 30, 2022

Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program. This is part of the relatively new wave of influencer marketing. Creating a campaign using influencers can be a highly effective form of affiliate marketing. Video marketing vs. commercial advertising.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Customers.ai

FEBRUARY 6, 2024

The best top of the funnel (TOFU) marketing tools vary depending on your goals, audience, and content strategy, but some widely recognized and effective ones include: Content Management Systems (CMS) like WordPress or HubSpot, which allow you to create, manage, and track engaging content that attracts potential customers.

Marketers 100

Marketers Marketing Entertainment User-Generated 100

Buffer Marketing

SEPTEMBER 25, 2023

These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to assist in creating, optimizing, and managing content for various social media platforms. 👉 Key Features: Manage conversations: Displays past 30 posts (with up to 2,000 comments per post) from your connected social media account.

Transform 133

Transform User-Generated Social Media Marketing Analytics 133

Digital Marketer

OCTOBER 24, 2022

As you’ll notice from the image below, the top in-demand skills in the marketing world on LinkedIn are: social media marketing, paid search, social media, search engine marketing, and marketing in general. The key here is not to overwhelm yourself by trying to specialize in all areas, as no one will expect this of you.

Digital Marketing 81

Digital Marketing Copywriting Marketers Marketing 81

Exposure Ninja

JULY 5, 2023

Here are some tips for personalising your marketing strategies: Leverage data: Collect data on your customers’ preferences, behaviour, and purchase history to create personalised messages and experiences. It’s no secret that people love watching videos, whether it’s cute cats, epic fails, or mouthwatering recipes.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Sprout Social

AUGUST 22, 2022

Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Just like any other social media platform, responding to comments is a key part of YouTube community management. Live video on YouTube even has a dedicated feed , which can help expand your reach.

Analytics 99

Analytics Health SEO Promotion 99