Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats B2B Marketing Funnel Stages How to Create a B2B Marketing Funnel B2B Marketing Funnel Example What is the B2B marketing funnel? The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service.

Transform

Martech

MAY 8, 2025

It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages.

Transform

Hubspot Marketing

MAY 20, 2025

And the vast majority of marketers responding to our 2025 Marketing Trends Survey say that AI is making a significant impact on their work, to the tune of nearly 80%. And just 18% of marketers say influencer marketing is their top-performing content. Educational content ranks lowest.

Thought Leadership

Use Insider

NOVEMBER 29, 2024

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

Millennials

Sprout Social

JULY 7, 2025

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact.

Food

Hubspot Marketing

DECEMBER 20, 2024

Chris Savage, Co-founder & CEO of Wistia: My instinct goes to trying to get an awkward product placement in a summer blockbuster the dream would be like the next Mission Impossible. And its egregious itd have to be an over-the-top obvious product placement. Ethan Hunt has to use Wistia to decode something. Too much hype?

Transform

Hubspot Marketing

JUNE 10, 2025

Just 42% say inclusivity is central to their marketing and communications. To dive deeper into current inclusive marketing trends, I recommend reading this piece by Sonia Thompson, an inclusive marketing expert, strategist, and consultant. How do marketers feel about inclusive marketing?

Fashion

Vertical Response

JUNE 11, 2025

Emails featured straightforward language aimed at promoting products or services, with little to no personalization. Marketers had to work within the constraints of basic email clients, which lacked sophisticated automation and analytics capabilities. Content and message in 2005 were direct and promotional.

Transform

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai

Thought Leadership

Sprout Social

FEBRUARY 28, 2025

We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. Its focus on specific interests and purchase intent makes it an ideal channel for driving traffic to online shops and product pages.

Gen Z

Businesses Grow

MARCH 10, 2025

Marketers create customers. And to create customers, we must create awareness for our products. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. But if you’ve followed this post so far, you can see how influencers fit into this new marketing world.

Transform

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Carlos Hidalgo.

Content Marketing

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce.

Influencer Marketing

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? So why is it so popular?

Inbound Marketing

Hubspot Marketing

NOVEMBER 18, 2022

As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.

Influencer Marketing

Calvyn Lee Blog

JANUARY 28, 2023

We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Why Follow Marketing Trends? Marketing trends evolve for good reason. 2018 Marketing Trends.

Market Trends

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role.

Market Trends

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond.

Gen Z

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

Market Trends

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Influencer Marketing

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Influencer marketing.

Market Trends

Econsultancy

JULY 18, 2022

This has been driven by a rise in social media usage since the Covid pandemic and the fact that consumers are increasingly using social channels to discover and buy products. With social influence growing, how is the industry evolving? Here’s a look at three current marketing trends and their impact.

Market Trends

Hubspot Marketing

APRIL 18, 2022

B2B Trends and Tactics. Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022.

B2C

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. This kind of turbulence naturally makes businesses and brands uncomfortable with the prospect of parting with budget for marketing, meaning agility is key. In-house marketing. Virtual events.

Market Trends

Digital Marketer

SEPTEMBER 23, 2022

Digital marketing uses technologies and online avenues to promote your products and services to people beyond your service area. Also known as internet marketing, this process uses digital communication to spread brand awareness and increase sales. Exploring 7 Effective Digital Marketing Trends in 2023.

Market Trends

Hubspot Marketing

OCTOBER 17, 2023

To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Top Affiliate Marketing Trends, According to Experts 1. AI will change the affiliate marketing game. “As Influencers will take the center stage. Let’s get into it.

Affiliate Marketing

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! Improves ROI by lowering ad waste.

Digital Marketing

Hubspot Marketing

APRIL 19, 2022

It is also the most effective for gaining followers, gets the most shares, and will see the most investment from Instagram marketers this year. Content that reflects your brand’s values and showcases your products/services have the highest ROI on Instagram. Content Centered Around A Brand’s Products/Services.

Market Trends

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns.

Influencer Marketing

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Retail

OnPassive Marketing

OCTOBER 13, 2022

Influencer marketing uses social media influencers in a marketing campaign to promote or endorse brands. One of the main reasons for its popularity is that it has been proven to be highly effective at getting consumers to buy products, according to reports by Forbes and AdWeek.

Traditional Marketing