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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

As Giuseppe Caltabiano, VP of Marketing at Rock Content, says, “ AI is transcending its role as a mere tool, becoming the cornerstone of innovative and effective marketing strategies. “ Ready to explore the main trends of 2024 in marketing, from AI to a cookieless world? But the upsides far outweigh the downs.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Every time we re-run our Consumer Trends Survey , the number of people who look to social media to find products increases. Those same users also buy products on social media , and 17% of social users bought a product in-app in the past three months. Since consumers love it, marketers do it , and it pays off.

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. Digital marketing uses technologies and online avenues to promote your products and services to people beyond your service area. Influencer Marketing Continues to Gain Popularity.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Selling products or services online requires a special touch.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Affiliate Marketing. Buzz Marketing. Campus Marketing. Cause Marketing. Customer Marketing.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.