Martech

JULY 3, 2025

Retailers like Amazon, Home Depot, Walgreens and Macy’s have years of shopper data and behavioral insights, offering an unparalleled picture of consumer preferences, habits and life events. For example, shoppers won’t browse Amazon for a new financial advisor. influencer marketing spending is expected to surpass $10 billion this year.

Retail

Buffer Marketing

APRIL 29, 2025

Partner with influencers Gen Z is changing how people discover new brands and products. In 2024, 69% of Gen Z shoppers said they’ve found something new through social media influencers, up from 45% just a year earlier. Glossier’s recent Instagram posts featured mega-influencer Quenlin Blackwell (left), who has 3.3

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. online shoppers.

Manufacturing

Power Digital Marketing

JUNE 3, 2025

Unlike general SEO, fashion SEO involves optimizing category pages, product descriptions, and images to capture high-intent shoppers. Benefits of SEO for Fashion Ecommerce Brands Increased Organic Traffic: Ranking for relevant search terms helps attract shoppers actively searching for fashion products. Want to learn more?

Fashion

Search Engine Land

AUGUST 13, 2024

More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. They might take a lot of manual effort to optimize if you’re editing them individually (you shouldn’t — we explain a better way later), but the extra attention makes a difference!

eCommerce

Power Digital Marketing

APRIL 7, 2025

Optimized Amazon Listings: Once a TikTok-driven shopper lands on Amazon, the product listing needs to convert them. AI-Driven Personalization: As AImarketing evolves, brands will have more opportunities to refine their TikTok strategies, ensuring they reach high-intent shoppers who are likely to convert on Amazon.

Branding

Hubspot Marketing

NOVEMBER 4, 2024

Dig deeper into Instagram Influencer Marketing in The Ultimate Guide to Instagram Influencer Marketing for Brands. Collections, or categories as they're also listed, are one of the best ways to keep your Instagram Shop organized and make it easier for shoppers to navigate and find what they want.

Product

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Having more than tripled globally since 2020 , influencer marketing is no fad, but a marketing powerhouse.

Gen Z

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. and guide shoppers toward a conversion.

Digital Marketing

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. A recent survey from McKinsey & Co.

Retail

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Goals : Help shoppers find the right gifts; reinforce brand image of elegance and taste. ” Dior Theme: Interactive gift selector.

Branding

Marketing Insider Group

JUNE 24, 2025

Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns. Influencer marketing continues to drive major returns, particularly in beauty, fashion, home decor, and lifestyle categories. But it’s no longer just about likes and shares.

Gen Z

Buffer Marketing

APRIL 21, 2025

Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing. Product links: Any time you feature one of your products in your TikTok videos, add a link to take interested shoppers to check it out on your TikTok Shop.

Affiliate Marketing

Sprout Social

JULY 18, 2025

Per Statista , most shoppers are motivated by the increased variety of products and deals available online. Maximise reach and trust with influencer partnerships Influencer marketing is an extremely effective social media marketing tactic. Further, 19% said they prefer shopping online to avoid crowds.

Retail

SocialPilot

JULY 4, 2025

Tip: Analyze platform-specific shopper behavior—like TikTok’s impulse-driven trends or Pinterest’s intent-rich browsing—and tailor your product tags accordingly. Influencer Marketing Campaigns Over 80% of marketers confirm influencer marketing as a highly effective strategy.

B2C

SocialPilot

JULY 4, 2025

Tip: Analyze platform-specific shopper behavior—like TikTok’s impulse-driven trends or Pinterest’s intent-rich browsing—and tailor your product tags accordingly. Influencer Marketing Campaigns Over 80% of marketers confirm influencer marketing as a highly effective strategy.

B2C

Sprout Social

MAY 29, 2025

Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly. The global social commerce sector is growing at a 13.7%

Gen Z

Martech

JANUARY 15, 2025

Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase. In the past, the industry has been fixed mostly on awareness and top-of-the funnel measurements like engagement and likes.

Gen Z

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z

Businesses Grow

JANUARY 20, 2025

It is a company that has exploited digital technology and eCommerce psychology to the maximum and pioneered a new way to serve bargain basement shoppers. Brands are beacons of trust in a world of deep fakes and misinformation Branding isn’t replaced by “categories” or performance marketing.

Branding

Sprout Social

JUNE 3, 2025

Are they TikTok shoppers or Facebook scrollers? Is it to connect with family and friends, follow influencers, search for answers or ideas, or are they shopping and making purchases? Each creator was sourced using Sprout Social Influencer Marketing to ensure a strong fit. How often are they online?

Gen Z

Neil Patel

DECEMBER 22, 2020

You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand.

Influencer Marketing

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Influencer Marketing

Hubspot Marketing

NOVEMBER 5, 2019

For years, Instagram's visual layout has made it a hot spot for influencer marketing. Influencers regularly post sponsored photos and videos about their experiences with products. Like YouTube, these influencers also regularly publish video posts or Stories that present tutorials, reviews, and unboxings related to a product.

Shoppers

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Shoppers

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. “An influencer endorsement is a double-edged sword.

Shoppers

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Test your website and make improvements now, before you miss out on mobile shoppers.

eCommerce

Neil Patel

MARCH 3, 2021

They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. Time-specific discounts: Shoppers can access special promotions by purchasing during a set window. Traditional, physical retailers are great at customer service.

Shoppers

Sprout Social

FEBRUARY 23, 2022

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. Coupled with the ability to win email opt-ins and redeem Instagram-only coupons, the platform encourages social shoppers to take action rather than just browse. Shoppers can set reminders before your sale goes live.

Customer

Sprout Social

FEBRUARY 22, 2022

During these parties, users can interact with other shoppers, view over 200 million items for sale and see what brands are trending. Augmented reality (AR) commerce uses 3D mapping technology so shoppers can try or interact with a product before buying. Poshmark’s “Posh Parties” are another example of successful virtual live events.

Shoppers

Econsultancy

MARCH 25, 2022

Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. I recently spoke with Dave to hear more about his role, how the influencer industry is evolving, and LTK’s ambition to be the driver of ‘creator commerce’ Image: Dave Murray. Online commerce shows no signs of slowing.

Shoppers

Sprout Social

JULY 20, 2021

To create a Drop , businesses must first set up an Instagram Shop with Instagram Checkout , so shoppers can make purchases directly within the app. For this Instagram exclusive launch, they included standard product shots, promotional videos and creator testimonials to give shoppers a well-rounded view of the makeup bundle’s value.

Gen Z

Neil Patel

AUGUST 30, 2021

Trust matters to Gen Z shoppers. Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers. If you use influencer marketing, choose smaller, more trusted influencers to partner with. Take Steps to Make Your Brand Trustworthy and Authentic.

Gen Z

Practical eCommerce - Marketing

MAY 23, 2022

Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022. The post Advertising Trends from Top DTC Brands in 2022 appeared first on Practical Ecommerce.

Advertising

Search Engine Land

FEBRUARY 16, 2024

You still have to write for shoppers in a way that drives conversions. Remember, shoppers are the ones reading and making decisions to purchase. Taking an omnichannel approach by utilizing social media, influencer marketing, and content marketing will build brand awareness and direct users to your Amazon listings.

Marketing Strategy

Martech

OCTOBER 7, 2021

Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Vistar Media integrates audio OOH to reach in-store shoppers programmatically. The experience enables advertisers to play targeted messages to shoppers when they are close to products in-store.

Customer Journey

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. The Influencer industry will continue to grow and remain one of the most popular avenues for brands looking to connect with their audiences.

Gen Z