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Planting seeds and building trust in a world of overnight wins

Martech

As its roots deepen, the tree finds its place, becoming a trusted and stable part of the ecosystem. Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Each season, the tree matures.

Transform 116
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Overcoming the IT/OT disconnect

SmartBrief - Marketing

From a traditional information technology perspective, the term critical infrastructure implies what I call the tech trifecta: Cloud, data center and on-premise. A worker monitoring the scene remotely via a well-placed network camera saw what was happening and used their computer to stop the escalator remotely.

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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Processing.

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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Your marketing should be relatable.

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Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

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7 of the Best Cities for Minority Entrepreneurs

Hubspot Marketing

Although people of color make up 64% of the area’s population, they still face inequities that continue to take place in the rest of the country. Charlotte, NC The “Queen City” made it to the list because studies have crowned it as a place that offers many opportunities for minority entrepreneurs.

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From Marketing to Business Metrics: a Thought Leader Interview with Susan McKittrick

Adobe Experience Cloud Blog

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so.