insights 
Search Engine Land
MARCH 5, 2024
Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. IndexNow has reached 2.5 billion URLs submitted, up from 1.2
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?
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Search Engine Land
APRIL 1, 2024
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. Enhanced audience insights. Commenting on the Meta updates, digital ads expert Loomer wrote: “This update provides significant insight into performance and how Advantage+ Shopping Campaigns are delivered. Why we care.
Martech
FEBRUARY 23, 2024
Crafting a Cohesive Tagging Strategy The success of a tagging strategy hinges on meticulous planning and adherence to a standardized taxonomy that mirrors both the marketing strategy and existing audience insights. The deployment of AI/ML insights marks the beginning of an iterative process of testing and optimization.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.
Search Engine Land
FEBRUARY 14, 2024
Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” Deeper insights into trends facilitate data-driven decisions, enhancing optimization effectiveness. Here’s a preview of what the trend change insights card looks like: Reaction.
Martech
MARCH 26, 2024
Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. These can be conversation starters, fostering dialogue on how data-driven insights can inform broader business strategies.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Advertiser: ZoomInfo
By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up?
Advertiser: ZoomInfo
Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.
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In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)
Advertiser: ZoomInfo
Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS
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Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
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In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
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