Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started.

Advertising 124

Advertising Advertisers User-Generated Management 124

Search Engine Land

NOVEMBER 30, 2023

Auction Insights in Google Ads and Microsoft Advertising offers a ready-made solution for viewing key data about competitor ads where they’re bidding against the same queries as you. Segmenting insights at a lower level can show you what topics specific competitors care about based on which ones appear on the radar for each campaign.

Advertising 116

Advertising Advertisers Management Branding 116

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” Deeper insights into trends facilitate data-driven decisions, enhancing optimization effectiveness. Here’s a preview of what the trend change insights card looks like: Reaction.

Analytics 115

Analytics Advertising Advertisers Management 115

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Business email address Subscribe Processing.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Target Market 120

Target Market Advertising Advertisers Neuromarketing 120

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? Next steps. Why we care.

Analytics 110

Analytics Advertising Advertisers Place 110

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising 105

Advertising Advertisers Entertainment Place 105

Search Engine Land

MARCH 13, 2024

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. In February 2023, Google introduced a new insights report exclusively for surfacing Performance Max search term data. Without this data, optimizing Performance Max campaigns has been limited. Via the Google Ads API.

Advertising 118

Advertising Advertisers User-Generated Search Marketers 118

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. Audience insights : LinkedIn’s Media Planning API provides detailed data on user demographics, job roles, industries, and online behaviors for more precise ad targeting. Why we care.

Analytics 105

Analytics Global Marketing Education Advertising 105

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising 121

Advertising Advertisers Finance Retail 121

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. Why we care. Experts are forecasting Meta to report $36.1

Advertising 127

Advertising Advertisers Performance Marketing Search Marketers 127

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Redefining search advertising: Other platforms to explore Search advertising is the placement of ads within search engines when a user searches for a particular product or service.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. The detailed audience breakdown will enable advertisers to understand how different audiences engage with their content on a deeper level, allowing them to make more data-led decisions and create more targeted content for improved reach and conversions.

Analytics 116

Analytics Advertising Advertisers Search Marketers 116

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

Advertising 98

Advertising Advertisers Transform Law 98

Adams & Knight Marketing

FEBRUARY 5, 2019

” These insights as well as those of colleague and creative director, Patrick Dugan were recently featured on Fox61 News and in the digital marketing agency’s February blog. “In our industry, the big game is really the Super Bowl of advertising ,” says Dugan. to the biggest TV-viewing audience of the year.”

Advertising 130

Advertising Advertisers Digital Marketing Branding 130

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Advertisers are going to remain loyal to Meta not because of how the platform performs with users, but because of its familiarity and ease of use from a marketing perspective. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising 104

Advertising Advertisers Retail User-Generated 104

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Learn how to create an effective YouTube advertising strategy with this comprehensive guide. Is YouTube a good way to advertise? How much does YouTube advertising cost?

Advertising 118

Advertising Advertisers User-Generated Finance 118

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

Advertising 110

Advertising Advertisers eCommerce Customer Acquisition 110

Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. Yelp now lets advertisers schedule consultations with their customer service team without waiting on hold. Why we care. Scheduled consultations.

Advertising 110

Advertising Advertisers Management Search Marketers 110

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising 104

Advertising Advertisers Entertainment Branding 104

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. Keep scrolling to discover the key insights from the State of Marketing report! According to the 2024 State of Marketing Report, a whopping 78% of marketers are planning to up their investment in contextual advertising.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Search Engine Land

JANUARY 17, 2024

AI excels at crunching numbers, processing data and discovering insights. But marketers need to determine what data is useful and interpret insights meaningfully. It offers valuable insights for brands looking to connect with diverse audiences on a deeper level and maximize their reach with personalized video content.

Transform 113

Transform Retail Marketing Marketers 113

Customers.ai

DECEMBER 4, 2023

Let’s explore outbound marketing – the essentials, the strategies, and the real-world insights that define outbound marketing in this evolved business ecosystem. Real-Time Feedback and Adaptation : The live nature of cold calls provides immediate insights into the prospect’s needs, objections, and interests.

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

Customer Journey 108

Customer Journey Customer Analytics Advertising 108

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. This helps advertisers gauge the impact of these engaged views on conversions. This helps advertisers gauge the impact of these engaged views on conversions. Why we care.

Advertising 120

Advertising Advertisers Management Place 120

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertising 77

Advertising Advertisers Gen Z Social Media Marketing 77

Search Engine Land

MAY 29, 2023

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. Here’s a preview of what the UET Insights dashboard looks like: New data signals. UET Insights will be enabled by default on all newly created tags.

Advertising 102

Advertising Advertisers Analytics 102

Search Engine Land

NOVEMBER 28, 2023

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights should save publishers time. Why we care.

Analytics 106

Analytics Advertising Advertisers Key Performance Indicator 106

Martech

DECEMBER 7, 2023

These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance.

Advertising 110

Advertising Advertisers Price Management 110

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Branding 128

Branding Customer Key Performance Indicator Fashion 128

Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 Advertising was 29% of Instacart’s total revenue. Why we care.

Advertising 97

Advertising Advertisers Food Retail 97

Econsultancy

DECEMBER 20, 2022

It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story?

Advertising 134

Advertising Advertisers Branding 134

Search Engine Land

FEBRUARY 1, 2024

Meta advertisers can now measure conversions that occur within one day of a video ad play. Meta has said it introduced this setting to enable advertisers to capitalize on this behavior. Meta has said it introduced this setting to enable advertisers to capitalize on this behavior. Why we care. How it works.

Advertising 113

Advertising Advertisers Search Marketers Customer 113

Search Engine Land

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising 83

Advertising Advertisers Finance Retail 83

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. From here, advertisers should take an “attended AI” approach to mitigate potential AI risks, such as compliance and data usage rights.

Advertising 122

Advertising Advertisers Transform Communications 122

Search Engine Land

JULY 27, 2023

Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. Microsoft had originally planned to automatically roll out the new dashboard to all advertisers on June 29. However, the tech giant instead decided to launch the new feature in beta on July 25 and give advertisers the choice of whether to opt in.

Advertising 88

Advertising Advertisers User-Generated Search Marketers 88