Calvyn Lee Blog

FEBRUARY 6, 2024

There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console? ) This data helps the agency identify opportunities to improve your content and ranking for relevant keywords.

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SEO Analytics Communications Management 130

Calvyn Lee Blog

FEBRUARY 7, 2024

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) This data helps the agency optimize your website for conversions and track the ROI of SEO efforts. The agency can use this data to identify and fix performance bottlenecks.

Analytics 130

Analytics SEO Communications Management 130

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Understanding the importance of this part of the business 1.

Digital Marketing 108

Digital Marketing Retail Marketing Marketers 108

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. Audience insights : LinkedIn’s Media Planning API provides detailed data on user demographics, job roles, industries, and online behaviors for more precise ad targeting. Why we care.

Analytics 105

Analytics Global Marketing Education Advertising 105

Search Engine Land

MARCH 1, 2024

Identifying your brand’s core themes Your content pillar’s will often be a mix of areas of expertise alongside the values of the business and more personal insight. This pillar humanizes the agency, showcasing the team’s expertise and the tangible results achieved through their strategies.

Branding 116

Branding Entertainment SEO Education 116

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

CRM 110

CRM Digital Marketing Customer Acquisition Communications 110

Search Engine Land

SEPTEMBER 19, 2023

As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. Our software diligently analyzes calls, offering transformative insights to help agencies and their clients convert leads and optimize marketing spend.

Transform 132

Transform Customer Journey Digital Marketing Advertising 132

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Traackr

AUGUST 29, 2017

Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.

Influencer Marketing 97

Influencer Marketing CMO Marketing Marketers 97

Social Media Examiner

FEBRUARY 21, 2024

Are you too busy working in your agency to grow your agency? A Radical Solution for Exponential Growth: Insights From the “Video […] The post How to Grow Your Agency Through Strategic Delegation appeared first on Social Media Examiner. Wondering how to reclaim time to strategize?

Marketing 90

Marketing Marketers 90

Sachs Marketing Group

DECEMBER 15, 2023

Before partnering with an SEO agency, asking pertinent questions is pivotal. Choosing the right SEO agency is crucial and can significantly impact your business’s online presence. In this article, I’m sharing a list of questions to ask an SEO agency you’re considering hiring (as well as our answers).

SEO 90

SEO Key Performance Indicator Price Communications 90

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Transform 110

Transform Advertising Advertisers Law 110

Search Engine Land

APRIL 19, 2024

While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool. I did this in my agency for many years with a dedicated, old desktop computer running Screaming Frog.

Analytics 102

Analytics SEO Customer Management 102

Search Engine Land

JULY 20, 2023

Agency owners and employees face significant challenges in managing clients, projects, and attracting new business. It features insights from 12 industry-leading agencies with extensive experience. Don’t miss out on this chance to gain insights from key industry players and accelerate your agency’s growth.

Digital Marketing 95

Digital Marketing Marketing Marketers Management 95

Martech

AUGUST 29, 2023

And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales. markets stems from when media departments were split into separate companies from the large creative ad agencies in the 1990s.

Analytics 98

Analytics Transform Digital Marketing Advertising 98

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. Whether you’re working in an agency or in-house setting, your paid teams are also great – and often under-tapped – resources for data about what’s working and not working.

SEO 113

SEO User-Generated Communications Search Marketers 113

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it.

Retail 125

Retail Advertising Advertisers Shoppers 125

Martech

APRIL 5, 2024

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. But what sets us apart is the unrivaled scale and insights from our customers – having long-served as a trusted guide for their financial decisions. Dig deeper: Why we care about retail media networks Data.

Retail 113

Retail Advertising Advertisers Promotion 113

Search Engine Land

APRIL 11, 2024

The new ad badge was first spotted by Anthony Higman, CEO of online advertising agency Adsquire. This label also appeared as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: Google is yet to offer any insight or further explanation around this feature. First spotted. Why we care.

Branding 111

Branding Advertising Advertisers Search Marketers 111

Search Engine Land

JANUARY 18, 2024

Generating detailed insights. However, its unethical use is one of the biggest challenges for agencies, which should be considered, alongside a few AI legal concerns. When implementing artificial intelligence into SEO strategies, agencies must ensure it is responsible and transparent.

SEO 114

SEO Energy Law User-Generated 114

Search Engine Land

APRIL 12, 2024

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. But what sets us apart is the unrivaled scale and insights from our customers – having long-served as a trusted guide for their financial decisions.

Retail 101

Retail Advertising Advertisers Promotion 101

Martech

JANUARY 30, 2024

Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. Two key capabilities. Get MarTech! In your inbox.

Management 107

Management Branding Marketing Marketers 107

Marketing Insider Group

FEBRUARY 19, 2024

With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? From the flexibility and specialized skills of freelancers to the strategic prowess and scalability of agencies, we’re here to unpack the pros and cons.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Set Up

FEBRUARY 20, 2024

Set up ’s fifth Marketing Relationship Survey featured in Ad Age revealed that Agencies are bringing a strong strategic approach to the table, yet are charging Clients too much for their efforts. Dissatisfaction with an Agency’s value is the number one reason why a Client ends an Agency relationship. But do Agencies know this?

Communications 52

Communications Education Marketing Marketers 52

Social Media Examiner

JANUARY 3, 2024

Could a detailed intake give you the insight you need to set the right campaigns in motion? In this article, one agency owner shares how a 10-week client onboarding process equips his team to successfully match marketing strategy to a client's future […] The post Onboarding New Clients appeared first on Social Media Examiner.

Marketing Strategy 97

Marketing Strategy Marketing Marketers Analytics 97

Martech

MARCH 20, 2024

Work with outside experts If you’re changing the company name, work with a branding agency. These agencies have expertise and specialized skills for doing this. The branding agency you select may also provide graphic design and web development services, or you may elect to work with multiple agencies or contractors.

Transform 115

Transform Branding Management Education 115

Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. The demand for PhD-led insights is massive, and will only get stronger. Now, that time seems as quaint as the three-martini lunch. This evolution is inevitable.

Transform 105

Transform Marketing Marketers PR 105

Search Engine Land

JANUARY 30, 2024

Key takeaways: Transform your SEO strategies by embracing foundational business principles that can turn your agency into a $10 million powerhouse. Master the art of delegation, strategic positioning and team building.

Transform 100

Transform SEO Whitepaper 100

Martech

MAY 11, 2023

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

Product 112

Product Customer loyalty Advertising Advertisers 112

Customers.ai

MARCH 15, 2024

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. Using analytics, the agency sees that a high percentage of visitors who come to the site through a blog post about minimalist running shoes, make a purchase.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Search Engine Land

NOVEMBER 7, 2023

Google explained that its new PMax generative AI features can be used in two ways: Text generation : Agencies and brands can create new headlines, descriptions, and images to test fresh creative ideas alongside their current ones. Leveraging AI. Retaining control. Moving forward. Safety and transparency.

Advertising 133

Advertising Advertisers Search Marketers Branding 133

Set Up

APRIL 23, 2024

Sagepath Reply is a full-service digital experience agency with strategic, user experience, creative, and development capabilities focused on delivering solutions that drive conversion and ROI. AI can enable marketers to gather a ton of data, analyze it in real-time, and derive actionable insights.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Customers.ai

FEBRUARY 7, 2024

As CEO, he’s renowned for his expertise in Facebook and Instagram advertising, sharing his insights on the Perpetual Traffic podcast with millions of downloads. His deep dive into profitable ad spends has positioned his agency, SMC, as a go-to for businesses aiming to scale beyond $10M.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

MAY 16, 2023

Running a successful agency means skillfully navigating a complex environment filled with challenges and opportunities. Teamwork Co-Founder, CEO, and former agency owner Peter Coppinger has created the ultimate step-by-step guide for agencies of all sizes.

Digital Marketing 96

Digital Marketing eBook Management Communications 96

Search Engine Land

JANUARY 30, 2024

We are excited to bring you the latest industry news, valuable insights, and updates to help you stay ahead in the digital landscape. We have handpicked the most relevant and reliable sources to provide you with valuable insights and trends shaping the industry. You are also a Google certified SEO and PPC agency.

SEO 105

SEO Education Promotion User-Generated 105

Search Engine Land

NOVEMBER 13, 2023

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. Too much client churn can be a death blow to your agency since it costs up to four times as much to earn a new client as to retain an existing one. Why clients break up with their agencies 2.

Transform 106

Transform Whitepaper Non-Profit CRM 106

Martech

AUGUST 17, 2022

TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access to TransUnion’s extensive consumer insights. A global media agency.

Advertising 110

Advertising Advertisers Customer Product 110