Hubspot Marketing

APRIL 18, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever.

Transform 114

Transform Social Media Marketing User-Generated Management 114

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey. Learn how to identify your unique audience and niche here.

Social Media Marketing 123

Social Media Marketing Marketing Marketers Education 123

Search Engine Land

APRIL 26, 2024

It can be overwhelming when you hear that an update has finished rolling out. Assess the impact on your site The first step is determining how the latest update has affected your site. This will give you an overview, but it’s only part of the picture. What else has happened around you and what has been prioritized in the SERPs?

SEO 121

SEO Communications Place Analytics 121

Jeff Bullas

MARCH 1, 2023

Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram. Do you use hashtags in your posts? Do you feel like you’re getting optimal results with your current hashtag strategy? It’s free to use!

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time.

Gen Z 126

Gen Z Content Marketing Marketing Marketers 126

Jeff Bullas

FEBRUARY 13, 2023

So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. What are the benefits of Social Media Marketing? Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Customers.ai

MARCH 15, 2024

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. The good news is, there’s no need for panic. Understanding Website Visitor Data At the core of any successful marketing strategy is a deep understanding of our audience.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Hootsuite

FEBRUARY 7, 2024

The catch is that you have to use the right hashtags. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. So where exactly can you find the hashtag analytics you need to do all of that? Clear data.

Analytics 92

Analytics User-Generated Place Social Media Marketing 92

Hootsuite

JUNE 28, 2023

You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Orbit Media Studios

JUNE 6, 2023

Analytics… It’s how we know the behavior of our visitors. But how do you track video views in Analytics? More specifically, how do you track embedded YouTube videos using GA4? We believe that YouTube is the best place to host and stream content marketing videos for several reasons.

Analytics 109

Analytics User-Generated Management Place 109

Orbit Media Studios

JANUARY 16, 2024

You can put anything there. But should you? On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts.

PR 127

PR SEO Place Promotion 127

Orbit Media Studios

NOVEMBER 29, 2022

They are both key channels for content marketers. What is social media marketing? This post will help you answer the search vs. social question for yourself, decide which content to promote in which channel, how to spend your time and where to set your expectations. They’re both inbound traffic sources. Different context.

SEO 143

SEO User-Generated Analytics Promotion 143

Orbit Media Studios

JANUARY 3, 2024

Not too many times or you look spammy. Not too few or you don’t look relevant. Today… Search engines are much better and SEO has evolved. Really they’re just the phrases that are related to the target keyphrase. Next we need to go beyond the target keyphrase. It will show you all of the phrases at once.

SEO 130

SEO Copywriting CMO Analytics 130

Orbit Media Studios

NOVEMBER 8, 2023

That’s what Analytics is all about, right? But you can also use GA4 to see if there are bugs, if anything is missing, if anything is broken. You can often find big problems in just a few clicks. We’ll do everything using GA4 reports and exploration, mostly by referencing User > Tech details dimensions (ie.

eCommerce 117

eCommerce Analytics SEO User-Generated 117

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. You've come to the right blog if your business is in the same boat. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1.

Thought Leadership 103

Thought Leadership Marketing Marketers Management 103

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Analytics 104

Analytics Social Media Marketing Law Product 104

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. I’ll walk you through the trends that are not just buzzwords, but game changers. So is campaign optimization.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. 04:41] About this new platform, what does it do differently, and what does it do better? [07:08]

Analytics 77

Analytics Law Management Digital Marketing 77

Businesses Grow

MARCH 27, 2023

ChatGPT versus Bard general performance If you’ve used ChatGPT4, you know it is blazing fast. I mean, that is definitely a First World problem, but this is a First World blog post! One advantage to Bard: When you create content, there is a little arrow that says View Options. Did it really know me?

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Branding 100

Branding Price Analytics Social Media Marketing 100

Backlinko

DECEMBER 7, 2023

But with over 900 million people using it , how do you stand out? We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. Let’s dive in and explore why optimizing your LinkedIn profile is a game-changer for you.

SEO 98

SEO User-Generated Analytics Product 98

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Set Up

MARCH 19, 2024

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Unbounce

MARCH 5, 2024

You spend hours meticulously crafting a landing page for your campaign, perfecting every aspect of the copy, design, images, and page flow. Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention.

Price 98

Price eCommerce Transform User-Generated 98

Rock Content

APRIL 8, 2024

As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audience will love, but your content needs to be fully optimized for search engines, as well. The following are some key examples.

Transform 74

Transform eBook Key Performance Indicator User-Generated 74

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Orbit Media Studios

APRIL 10, 2024

What if you lose your rankings in Google?? As long as you follow best practices, you can expect a minimal impact. You may even improve your rankings. But if you depend on search engines for traffic, these are the extra steps you can take to preserve your rankings in Google. By Andy Crestodina Nervous?

SEO 108

SEO Analytics Place CMO 108

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  YouTube video SEO (or search engine optimization) is much easier than it sounds. ⚡ Tap into the power of YouTube Shorts!

SEO 115

SEO Analytics User-Generated Price 115

Hubspot Marketing

DECEMBER 8, 2023

But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. We also share expert insights about potential drawbacks so you can implement AI solutions the right way. Long story short?

Customer 109

Customer Gen Z User-Generated Analytics 109

Orbit Media Studios

MARCH 14, 2023

Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” But how well is working? What are they doing? Not long after you start sharing content on social media, you find yourself asking this question: “How do I track social media in Google Analytics?”

Analytics 131

Analytics Social Media Marketing Shoppers Energy 131

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. Blogging is effective, but it isn’t getting easier.

B2C 145

B2C eBook Analytics Promotion 145

Orbit Media Studios

DECEMBER 12, 2023

So every post-launch Analytics review is unique to that client. But first, a warning… If you want to measure pre/post-launch results accurately, you should not change GA4 setup when you launch. You should fix Analytics issues long before you launch, right when you kick off the website redesign project.

Analytics 71

Analytics Copywriting SEO PR 71

Orbit Media Studios

SEPTEMBER 13, 2023

By Andy Crestodina There are so many ways to use artificial intelligence (AI) for digital marketing. Our goal is to quickly find insights, then improve the quality and visibility of our content. We humans will still have work to do. We’ll do (almost) everything here without SEO tools or expensive AIs.

SEO 99

SEO User-Generated Analytics Affiliate Marketing 99

Buffer Marketing

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. " Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following.  It just might.

User-Generated 110

User-Generated Analytics Price Customer 110

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

AWeber

MAY 22, 2024

Ever wonder why some businesses have a knack for achieving their marketing goals? But why does it seem to be so much easier for some than others? If you’re not using them, you’re probably missing out on the conversions your business needs to thrive. so you will never again wonder what the term “landing page” means.

Whitepaper 73

Whitepaper Copywriting User-Generated Promotion 73

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107