Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. Interest piqued?

SEO

Backlinko

SEPTEMBER 6, 2024

Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? But this framework does not provide completely anonymized data collection.

Analytics

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. The cool thing is you get a lot of control.

Price

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Writing a great marketing brief will give you a strong foundation for your campaign.

Marketers

Customers.ai

DECEMBER 23, 2024

Binging your blog? It gives you insights that forms and purchase data alone cant and by analyzing visitor activity, you can uncover who they are, what they want, and how to engage them effectively. Your website traffic isnt just numbers. Its potential customers. How are you supposed to convert visitors if you dont know who they are?

Price

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. I've also gathered more must-know insights from other content specialists. On the latter, I'd like to express my gratitude upfront to everyone who shared their insights below. Because it helps me analyze what is and isn't working.

eCommerce

SocialPilot

JULY 12, 2024

By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies and get real results. The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment.

Analytics

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Customers.ai

DECEMBER 18, 2024

The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert. High-Intent Visitor Segments Start with your high-intent visitors. Big win, right? Well, kind of.

Whitepaper

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? This guide covers the top strategies to help your emails stand out and drive conversions. Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement.

Email Marketing

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing

Customers.ai

JANUARY 7, 2025

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. Surprising? Not really, considering the ROI potential when youre sliding into inboxes with the right message. The good news?

Customer

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Vertical Response

SEPTEMBER 22, 2024

Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. Consumer behavior significantly influences how customers make decisions, making it crucial for effective email marketing.

Email Marketing

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. More blog posts by Josh Gallant What is a landing page funnel? A landing page funnel guides potential customers through your sales process. Updated on January 6, 2025.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. By Andy Crestodina Here we go, through yet another technology revolution. We can see the impact all around us. Disruption one!

SEO

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketing

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. Do we have to advertise with video? Where should we start? Builds trust.

Gen Z

Customers.ai

DECEMBER 30, 2024

Were talking about real insights. The kind of information we used to get that takes your marketing from generic to laser-focused. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. In the year 2025, having the right website demographics tools is a must.

Price

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Let’s get started! See Who Is On Your Site Right Now!

PR

Hubspot Marketing

APRIL 30, 2025

Generally, the buyer journey will have three stages: Identification = pain and problem awareness Consideration = solution awareness Decision = provider aware Sometimes, its represented in a funnel, known as the marketing or conversion funnel. The graph on Google Search Console was trending strongly up. The problem? Processes to manage leads.

SEO

Neil Patel

JULY 11, 2025

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. Strong personas align your entire marketing team, which helps content producers, designers, and paid media strategists speak directly to what users actually need.

CRM

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

Customer

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Feel free to try them and see what insights you can find!   The best social media analytics tools for marketers 1.

Analytics

Customers.ai

DECEMBER 24, 2024

Thats why marketers invented retargeting to swoop in to save the day. Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. Ad remarketing software tracks website visitors actions, such as viewing a product, adding items to their cart, or leaving without completing a purchase.

eCommerce

Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. In this guide, well discuss why its so effective, explain how to create a strategy for your business, and provide inspiration to help you get started. The cherry on top?

Advertisers

Hubspot Marketing

JULY 10, 2024

Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. Because algorithms and search patterns are always changing, there’s no such thing as a perfectly optimized website. What makes a great rank tracker tool?

Price

Lynton Web

DECEMBER 29, 2024

Marketing teams are able to generate more qualified leads because they can see which channels drive real results. Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. You might eventually reach your destination but waste valuable time and resources.

Customer Journey

Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. These rich audience insights can benefit your ecommerce business in many ways. Analyze your keywords to find an untapped market for a new product category or niche. Then, we added optimized content to all these pages. The result?

eCommerce

Whos Mailing What

JUNE 13, 2025

Blog | Who’s Mailing What! Blog – All articles Connect with us Membership Plans Video Insights Blog Quick Facts Sign in Free Test Drive WMW! By Guest author Published on June 13, 2025 Share Tweet Comment Direct mail marketing has always been a go-to strategy for reaching customers in a personal yet tangible way.

Direct Mail

SocialPilot

JULY 9, 2025

Both platforms are trusted by consumers and marketers alike, but they operate differently, serve different goals, and create very different outcomes for brands. In this guide, we’ll break down the core differences between Trustpilot and Google Reviews to help you decide which is right for your business.

Management

Martech

FEBRUARY 13, 2025

From upgrading ticketing systems and marketing automation, to improving your ability to analyze campaign impact and comply with data privacy regulations, these updates will give you better team productivity, data accuracy, and customer insights. How it helps you Your marketing emails are full of valuable content.

CRM

Hubspot Marketing

JUNE 25, 2025

The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. And, I’m going to show you how. Personally, I prefer ChatGPT.

Copywriting

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing

Sachs Marketing Group

APRIL 7, 2025

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible.

Transform