Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous.

Transform 113

Transform Branding Management Education 113

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. The complexity of online marketing can seem overwhelming and quickly become discouraging if you don’t have a plan. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. This blog is like your treasure map to the shores of a well-run social media plan. This blog is like your treasure map to the shores of a well-run social media plan. What is a social media planning tool?

Price 89

Price Social Media Marketing CRM Analytics 89

Backlinko

MAY 13, 2024

Allowing you to save time while getting more profound insights. For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. This insight is crucial for an effective local SEO strategy. And do these plans provide the features you need?

Price 62

Price SEO Management User-Generated 62

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% Make a video.

Key Performance Indicator 93

Key Performance Indicator SEO Analytics Shipping 93

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. With a little editing, I could have easily used this output as a blog post.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. Will anyone even want it? Probably not. Learn about your customer. What does the product do?

Product 145

Product Food Product Marketing Market Research 145

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

MARCH 26, 2024

But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research. Let’s look at four reasons why creating an app landing page is important and how to use your SEO skills to maximize your ASO success and learnings. Some SEOs put organic search into two simple buckets: on- and off-page SEO.

SEO 95

SEO Real Estate PR Health 95

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Customer 134

Customer Copywriting Marketing Marketers 134

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promotion 106

Promotion B2C Retail Direct Mail 106

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. That’s where metrics come in. tangleteezer ?

Branding 106

Branding Transform Health Analytics 106

Sachs Marketing Group

NOVEMBER 15, 2023

Looking for some holiday marketing ideas that will help align your brand with your customers during the holidays? Holiday marketing is essential for businesses aiming to capitalize on the festive season’s sales potential. This guide delves into twelve effective holiday marketing ideas that can elevate your brand and boost sales.

Customer 52

Customer Shipping Shoppers Transform 52

Vertical Response

OCTOBER 23, 2023

Are you looking to supercharge your email marketing efforts in 2024? In this article, we will delve into the world of CRM (Customer Relationship Management) solutions and explore the top options available for email marketers like yourself. Look no further! It requires a deep understanding of your customers and their individual needs.

CRM 65

CRM Price Analytics Email Marketing 65

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Whether a KPI is for a one-off campaign or a long-term initiative, it can help teams track their progress, improve results, and stay on track. comes up at many meetings.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Optimizing your website to generate leads is a no-brainer. Start with a goal. Find a CMS tool.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Sachs Marketing Group

JULY 10, 2023

Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement.

Digital Marketing 52

Digital Marketing Marketing Marketers Key Performance Indicator 52

Martech

AUGUST 11, 2021

With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Social media monitoring must-haves. Let’s look at a few.

Branding 132

Branding Health Analytics User-Generated 132

Buffer Marketing

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world. My career at Buffer began as an Audience Marketer, a role that had varied and broad coverage.

Key Performance Indicator 93

Key Performance Indicator Transform Management Energy 93

Exposure Ninja

AUGUST 4, 2022

We’ve compiled a list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started. The Best SEO Blogs. Moz creates useful tools for both web marketers and SEOs. SEOs tend to focus almost exclusively on Google as the market leader, but don’t forget about Bing and other competitors.

SEO 98

SEO Copywriting Analytics Digital Marketing 98

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Social media marketing is thus a highly competitive domain. What are the checkboxes for executing a social media marketing strategy? To answer these questions, you need a social media marketing checklist.

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. With them, your marketing team can better develop precise strategies and tactics that will have a higher chance of reaching success.

Key Performance Indicator 69

Key Performance Indicator Marketing Marketers Whitepaper 69

DIY Marketers

JULY 5, 2023

Imagine revolutionizing your marketing efforts with the power of AI. campaigns, the game-changer that’s transforming the way businesses create marketing strategies. Get ready for a deep dive into this innovative tool and discover how it can supercharge your marketing efforts. Campaigns Jasper – Your AI Writer Jasper.ai

Transform 82

Transform Promotion Copywriting Marketing Strategy 82

Digital Marketer

FEBRUARY 13, 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Hubspot Marketing

JUNE 28, 2023

Good thing this article breaks down the best hard skills for resumes, explains why they matter, and tells you how to showcase them best. So whether you’re just starting your career or looking for a fresh start, this guide will help you make a good impression on potential employers. What are hard skills? It saves everyone time, including you.

CRM 90

CRM Digital Marketing Management User-Generated 90

Hubspot Marketing

JANUARY 17, 2023

In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. Benefits of Advertorial Marketing. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised. What is an advertorial?

User-Generated 142

User-Generated Advertising Advertisers Promotion 142

Hubspot Marketing

MARCH 15, 2023

You click on a listicle that touts amazing insights and simple tips, only to be presented with worthless clickbait. However, when done right, a listicle can get both clicks and share helpful insights. For instance, perhaps you need to write about "Instagram Marketing." We’ve all been there. What is a listicle? Take risks.

Millennials 93

Millennials CRM B2C eCommerce 93

Hubspot Marketing

APRIL 13, 2022

To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates. Price: Free plan or $29/month to $49/month. Research tools.

Analytics 143

Analytics Price Real Estate Fashion 143

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Let’s dive in.

Video Marketing 113

Video Marketing Marketing Marketers Promotion 113

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145