Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. Backlinks are votes of confidence that improve your site’s authority and ranking.

Digital Marketing

Hubspot Marketing

MAY 7, 2025

Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge.

Social Media Marketing

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let's dive in! 7 Examples of AI Automation 1.

Marketing Strategy

Hubspot Marketing

DECEMBER 12, 2024

The meme your dad texted you this morning? The YouTube video linked in your group chat? Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Plus, your work tends to compound. Digital content.

Tentpole

Martech

JANUARY 7, 2025

Think of it as your New Year clarity reset a way to enter 2025 with focus and confidence. ” The result is this blog post and my guide on managing AI overload, which will be published soon. Claude didn’t just offer solutions; it helped me create a manageable and personal framework. The solution (like it or not!)

Transform

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? So what can companies do to ensure their marketing strategy stays relevant and impactful as they scale?

Customer loyalty

Buffer Marketing

MARCH 26, 2025

Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy. 💡 Key takeaway: Consistency itself is a strategy — LinkedIn gradually rewards creators who show up reliably.

Transform

Hubspot Marketing

JANUARY 16, 2025

With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Content scoring is the process of measuring the success of your content marketing. How to Score Content Lets walk through the steps to score your content. Use this as your starting point.

Analytics

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. I've also gathered more must-know insights from other content specialists. On the latter, I'd like to express my gratitude upfront to everyone who shared their insights below. Because it helps me analyze what is and isn't working.

eCommerce

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. Without well-defined objectives, your marketing can quickly become disorganized and ineffective. Audience segmentation is a powerful tool in this process.

Key Performance Indicator

Hubspot Marketing

AUGUST 20, 2024

Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Scale your conversational marketing. Chatbots on your website or social media can help. Image Source 3.

User-Generated

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.    We'll explore the key steps in identifying, evaluating, and collaborating with influencers to ensure your marketing campaign achieves its goals.

Influencer Marketing

Hubspot Marketing

JANUARY 17, 2025

Like most marketing teams, we approached email personalization through segmentation grouping leads based on similar characteristics, then tailoring content to those groups. We were saying, People like you typically want this, rather than understanding what each individual person was trying to accomplish. The results?

Transform

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR

Hubspot Marketing

NOVEMBER 20, 2024

It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. So, how do you do it?

User-Generated

Hubspot Marketing

NOVEMBER 12, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when it comes to planning your next successful event. You’re not just asking, “Who are they?”

Energy

Litmus

OCTOBER 16, 2024

Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. Customer lifecycle segmentation groups your customers based on where they are in their journey with your brand.

Health

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? Let’s get started. We have fun.)

Education

Neil Patel

JULY 20, 2025

Key Takeaways AI can provide a number of benefits for your marketing team, like speeding up tedious tasks, providing you with better insights, and boosting your overall results. You can use AI as part of your content planning and creation process, to gather competitive insights, to improve your customer service, and more.

User-Generated

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. It makes your business present and easy to find when theyre actively looking for solutions.

Gen Z

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Cornerstone content is the most important content on your website. Interest piqued?

SEO

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. A structured calendar makes sure you stay consistent, relevant, and focused on your goals.

User-Generated

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Because they show whats working for others, highlight opportunities, and uncover gaps in your approach. So we published a free tool with a supporting blog post on the same topic. Think bigger: Youre getting a snapshot of your competitors SEO strategy.

SEO

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). If I blog, I have an audience. In Discord channels.

Branding

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.

Thought Leadership

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. It’s what makes your content fresh—often leading to better rankings. Then, add new information.

SEO

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Lets explore their top learnings and some key tips for making the most of AI in your MarTech strategy.

Transform

Animalz blog

AUGUST 12, 2024

This isn’t a distraction from his “real work” — it’s a key part of his growth strategy, one that’s proving as valuable as feature releases and VC pitches. His approach offers a playbook in founder-led content strategy, balancing personal insights with company messaging. Henry Shapiro of Reclaim.ai

Shipping

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. 7 Inspiring Content Marketing Ideas for Law Firms Here are seven insightful content marketing ideas for law firms to incorporate into their digital marketing strategy: 1.

Law

Vertical Response

AUGUST 25, 2024

Want to boost your holiday sales? This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season.

Marketing Strategy

Buffer Marketing

OCTOBER 2, 2024

It can help you understand what makes your audience tick and what not to do. Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours.

Price

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Let’s look at 10 practical ways to expand your email strategy using email sequences. As you read through, consider which ones fit your needs and how to put them to work for your team.

Education

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.

PR

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Embed keywords into your username and name 3. Optimize your Instagram bio 4. Understand your analytics 10.

Social Media Marketing

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. So I like to think of job descriptions as being a powerful tool for advertising your company. Ask for realistic requirements for your candidate pool, given your compensation budget.

Management

Buffer Marketing

DECEMBER 16, 2024

Long, messy URLs can make your content look cluttered and unprofessional. They create a dedicated short link that redirects to your original URL. That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them. What about extra features like personalization?

Price